Best Marketing Email Service

You can make your email marketing more effective by choosing the best marketing email service. Our company has analyzed a lot of services and selected the best ones that we recommend.

The marketing industry is advancing at a faster rate than ever, and free service providers are now offering more power than the paid providers of yesterday. One such example is email marketing – it has long been the mainstay of internet marketers everywhere, but many popular email marketing services often charge eye-watering monthly costs. However, this article highlights what I believe to be the best email marketing service in the industry today.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

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  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

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Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

  • Up to 500 emails per month and reach up to 50 contacts
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard — $16 per month

  • Up to 6000 emails per month and reach up to 500 contacts
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Unlimited emails per month
  • Up to 3933 SMS per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

Learn more and signup now at Omnisend.

HubSpot – Best for Automated Email Marketing

HubSpot

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  • PRICE STARTS AT $0
  • POWERFUL EMAIL AUTOMATION
  • STUNNING EMAIL TEMPLATES
  • TRAFFIC AND CONVERSION ANALYTICS

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HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports

Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

Moosend – Best for Ecommerce

Moosend logo

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  • STARTS AT $0
  • AI-POWERED ECOMMERCE
  • UNLIMITED EMAILS
  • REPORTING & ANALYTICS

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Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.

You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.

Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro — $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Zoho Workplace

Zoho Mail, our pick for the best email hosting service for email and collaboration tools on a tight budget

Zoho Workplace is Zoho’s version of Microsoft 365 and Google Workspace, offering hosted email, calendars, and contacts, as well as Zoho’s own communication and collaboration apps: WorkDrive (for cloud storage), Office Suite (for creating and collaborating on documents, spreadsheets, and presentations), and Cliq (for team chat). You can automate Zoho Workplace with Zapier integrations for Zoho MailZoho CliqZoho Writer, and Zoho Connect.

It’s worth talking about the email app here too: Zoho Mail is a modern take on email with social networking-style features. Instead of sending a long message with a subject and signature every time, you can send a quick stream message to colleagues—or share an email from a client that you need to collaborate on. It includes shared email inboxes as well, so everyone on your marketing team can share the same partner and press emails, searching through them all along with their personal emails. And it’s a tabbed app, so you can switch between your inbox, calendar, and a draft email in a tap.

Zoho’s admin panel for email administration is a bit less intuitive than those of some of the other hosting services, but it makes up for it with extremely detailed step-by-step instructions for how to do just about anything you need to do on its platform. And if you have five or fewer employees, you can get email hosting for your business domain and Zoho’s ad-free email client for absolutely free. When you add your sixth user, you can get just Zoho Mail for as little as $1/user/month.

  • Zoho Workplace tools: Email, calendar, contacts, file storage and sharing, file editing and collaboration, instant messaging, and team chat (Basic plan); voice and video conferencing and internal social network (Professional plan)
  • Zoho Workplace price: Free for up to five users, email hosting for a single domain, and 5GB storage per user; from $3/user/month for the Standard plan that includes email hosting for multiple domains, 30GB storage per user, and access to Zoho Office Suite, Docs, and Cliq; from $6/user/month for the Professional plan that includes 100GB storage per user and access to Zoho Connect

Rackspace

Rackspace, our pick for the best email hosting service for companies that only need email hosting

When you need both email hosting and a variety of communication and collaboration apps, the suites above make a lot of sense—you get multiple tools for a single monthly premium. But if all you really need is email hosting, it doesn’t make sense to pay extra for all of the add-on tools. In that case, Rackspace may be ideal.

Rackspace has two great options to consider: email hosting or Managed Microsoft Exchange.

Rackspace’s core hosted email service provides the basics you need to manage your team’s email, calendars, and contacts. Access all three on Rackspace’s webmail application, or sync it to your preferred desktop and/or mobile email client. The lowest-cost plan provides only the basic features you need, though higher-tier packages are available that offer tools like cloud storage and instant messaging.

For more advanced email features, including push email, shared calendars and contacts, and archival tools, Rackspace also offers a hosted version of Microsoft Exchange. It’s a cost-effective way to get the same features as running Exchange on your own servers—without having to maintain or install anything. You can even use both together, opting for the cheap email hosting for some team members and paying extra for Exchange only for those who need its extra features.

  • Rackspace Tools: Email, calendar, and contacts (Basic plan); file storage, file editing, and instant messaging (Plus plan)
  • Rackspace Price: From $3/user/month for Basic hosted email that includes webmail access and 25GB storage per user; from $4/user/month for Plus hosted email that includes instant messaging and 30GB cloud storage; from $11/user/month for hosted Exchange that includes Exchange features, 100GB mailboxes, and shared calendars and contacts

Drip

Drip email marketing automation software

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.

What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.

Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.

We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.

Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.

Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip offers a free trial, and their plans starts from $49 / month which includes all their features.

Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.

Conclusion

Upgrading to a better email service provider is always a good investment and can make a huge difference to how you run your business. Almost every third party company relies heavily on email marketing strategies to reach out to potential customers and thus, this avenue holds tremendous value for marketers.

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