So what’s the best marketing email you’ve ever read? I’m sure this email has you thinking of yours or wishing you had one to send out. You’re probably thinking of how fun it would be to stand out and get some attention. But it’s not all about standing out, a good marketing email helps inform your audience and create a desire for your product.
This email is one of the best marketing emails you will come across. It definitely proves that marketing emails can be extremely effective, with zero design related matters involved.
What Is an Email Marketing Campaign?
An email marketing campaign is a series of emails a business uses to communicate with current and potential customers. This planned content is distributed via email with the goal of accomplishing a specific goal for the organization such as nurturing leads or encouraging engagement.
Email campaigns are an important part of inbound marketing, an ongoing process where marketers meet buyers in whatever stage of the journey they’re in.
Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. That’s why email is such an important channel.
Through email, you’re able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. It’s important that an email campaign’s recipients have opted in to receive this content and that each piece offers something valuable.
Here are some examples of different purposes your email campaign may set out to accomplish:
- Traffic generation – Email can be an effective promotion channel for the high-value content you create on your website.
- Awareness – Not everyone who opts into your email list is ready for a purchasing decision. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them.
- Lead nurturing – As you stay top of mind, you may also consider ways to identify the leads you have with the highest purchase intent and provide conversion-focused content that “nurtures” them toward a sale (or at least toward becoming sales-ready).
- Revenue generation – You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads who are close to a purchasing decision. (One example might be creating “abandon cart” campaigns for recovering lost sales conversions.)
Sendinblue – Best for Growing Your Customer Base
- PRICE STARTS AT FREE
- UNLIMITED CONTACTS
- DRAG & DROP EDITOR
- HIGHLY CUSTOMIZABLE
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
- Up to 300 emails per day
- Unlimited contacts
- SMS marketing
- Email template library
Lite — $25 per month
- Up to 100k emails
- No daily sending limit
- A/B testing
- Remove the Sendinblue logo
Premium — $65 per month
- Up to 1MM emails
- Marketing automation
- Facebook ads
- Retargeted ads
- Landing pages
- Telephone support
Enterprise — Customized pricing
- Customized email volume
- 20+ landing pages
- Customer success manager
- Access for 10+ users
- Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
- PRICE STARTS AT $20/MO
- DRAG-AND-DROP EMAIL BUILDER
- 100+ MOBILE-FRIENDLY TEMPLATES
- SIMPLE AUTOMATION TOOLS
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
- 0 – 500 Subscribers — Starting at $20 per month
- 501 – 2,500 Subscribers — Starting at $45 per month
- 2,501 – 5,000 Subscribers — Starting at $65 per month
- 5,001 – 10,000 Subscribers — Starting at $95 per month
- 0 – 500 Subscribers — Starting at $45 per month
- 501 – 2,500 Subscribers — Starting at $70 per month
- 2,501 – 5,000 Subscribers — Starting at $95 per month
- 5,001 – 10,000 Subscribers — Starting at $125 per month
The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
MailerLite – Best For the Essentials at an Affordable Price
- PRICE STARTS AT $0
- PREMIUM PLANS START AT $10/MO
- ALL BASIC EMAIL FEATURES
- A/B TESTING TOOLS
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
Marketing Campaign: Promotion
The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: “We Forgot Something in Your February Box!” Of course, if you read the email copy below, Birchbox didn’t actually forget to put that discount code in her box — but it was certainly a clever way to get her attention.
As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn’t disappoint. That’s a great co-marketing partnership right there.
Why It Works
It gained her attention and delivered some unexpected delight.
Marketing Campaign: Promotion
I have to say, I’m a sucker for GIFs. They’re easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates’ emails that’s not only delightful to watch, but also makes you crave some delicious Chipotle.
You, too, can use animated GIFs in your marketing to show a fun header, draw people’s eyes to a certain part of the email, or display your products and services in action.
Why It Works
It centers the product in a fun, attractive way.
Marketing Campaign: Re-Engagement
You might think it’d be hard to love an email from a company whose product you haven’t been using. But Dropbox found a way to make its “come back to us!” email cute and funny, thanks to a pair of whimsical cartoons and an emoticon.
Plus, the email was kept short and sweet, to emphasize the message that Dropox didn’t want to intrude — it just wants to remind the recipient that the brand exists, and why it could be helpful. When sending these types of email, you might include an incentive for recipients to come back to using your service, like a limited-time coupon.
Why It Works
It uses the Dropbox logo in a way that’s creative and unique to demonstrate their product as a solution.
Email marketing is an incredibly effective way of reaching your customers, with companies sending millions every day. You probably send emails every week, but that doesn’t mean you’re using the most effective strategy or that you have the most up-to-date information. So before you hit send, take a look at this infographic to ensure you’re using best marketing practices and have all the information you need to stay at the top of your customer’s inbox.