eCommerce is a marketing business which provides marketing to sell products and services online. BigCommerce is a marketing platform for eCommerce. It offers marketing, analytics, operations and other services to 4 million merchants across 175 countries.
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Klaviyo is a “growth marketing platform” or comprehensive marketing automation platform for eCommerce companies. This software vendor’s goal is to help high-growth online stores “increase lifetime customer value with better marketing.” This cloud-based solution offers a unique “segmentation engine” to help organizations get hands-on with customer data and create highly-personalized email marketing at scale.
Klaviyo offers the comprehensive features you should expect in an eCommerce marketing automation platform. The vendor has a goal of helping organizations “eliminate technology sprawl,” or simplify the eCommerce marketing stack. Klaviyo offers 24 out of 28 of the most important MAP capabilities for eCommerce. The only major drawbacks include Klaviyo’s limited feature sets for social media marketing, budgeting, and lead database storage.
There are a number of direct integrations to expand Klaviyo’s capabilities, including out-of-the-box interoperability with many common eCommerce solutions. Direct integrations include, but aren’t limited to, Shopify, Big Commerce, Commerce Cloud, Magento, and WooCommerce.
Klaviyo is primarily targeted toward eCommerce companies of all sizes, offering seamless integration with Magento, Shopify, and WooCommerce. This MAP also has some non-eCommerce adopters in B2B and B2C verticals. Notable customers include Nuun, BearBrand, and SoloStove.
Klaviyo has a unique, hyper-flexible approach to pricing, which is based on a customer’s total email contacts. The platform is free up to 250 contacts, although Klaviyo branding and double opt-in is required. For all paid tiers, the price is adjustable in $10 increments based on total subscribers.
The following chart displays three prices customers could expect to pay with this platform, according to the latest pricing data from the vendor website.
Klaviyo has an average of 4.6 out of 5 stars on G2Crowd, with 429 customer reviews. The platform has received ratings of 8.5/10 or better for ease of use, support, and ease of setup.
One customer writes, “a reason to love Klaviyo is their ability to segment your audience. …based on their activity and interaction with your website.”
Is Klaviyo right for you?
While Klaviyo’s built-in data science capabilities are simple enough for use by the average marketer, you need some resources for setup and administration to succeed with this MAP.
The Bronto Marketing Platform is a part of the Oracle Netsuite for enterprises. The “seamless” integration between Bronto and the rest of the Oracle Netsuite has popularized this MAP among major retailers and big-name designers. While Bronto is ultimately an email marketing platform, it’s a sophisticated enterprise solution that is designed for multi-channel customer engagement at scale.
Bronto is a highly-robust solution, with a broad range of features and capabilities designed to help marketers achieve better digital personalization, automation, and analytical insight. Bronto has all of the major requirements for comprehensive eCommerce MAP, as well as some relatively unique features which aren’t available with lightweight eCommerce MAP options. Sophisticated capabilities include the ability to create highly-personalized website pop-up ads for your customers.
Bronto is built to operate in tandem with other Oracle Netsuite solutions. In addition, Bronto offers native integration with eCommerce platforms and MarTech, such as Magento, Salesforce, Monsoon, and Reaction Commerce.
Bronto’s customers include many well-known retailers and brands in verticals, such as apparel, home goods, and sporting goods. Customers include Brilliant Earth jewelers, Sportsman’s Warehouse, and Everlast athletic apparel.
Bronto pricing is not publicly available. Prospective customers are directed to contact the vendor with pricing questions.
235 reviewers have provided an average of 3.9 out of 5 stars for Bronto. The software has an average of 7.8/10 stars for ease of use and 7.4/10 for ease of setup.
One email marketing manager writes, “Bronto is sophisticated enough to offer all the functionality we desire, including cart abandons, personalized recommendations, and a plethora of automation.”
Is Bronto right for you?
Bronto may be the right MAP for your eCommerce company if you’re an enterprise brand who is already using products from Oracle Netsuite, such as SuiteCommerce for omni-channel retail, Oracle Enterprise Resources Planning (ERP) or Analytics.
Also, Bronto is a strong contender to solve complex, multi-channel use cases at major brands, such as implementing email marketing campaigns to draw online shoppers into brick-and-mortar store locations.
This is the most common tool used by businesses. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns and more are performing.
It’ll guide you to where your investments are failing so you can take action. Google Analytics for eCommerce business also shows you how many people were on your website and how many followed through with a purchase. This can help you make better strategies, product pages and more.
This tool helps you understand your customers and their behavior. It answers common analytical questions like your most-engaged users, best-performing products and the customer leaving rates. This, in turn, will allow you to invest in better marketing campaigns so you can get new customers and keep the old ones.
Used by more than 6% of all the world’s websites, Elementor is a powerful WordPress website.
Boasting a powerful WooCommerce builder, Elementor is the weapon of choice for those looking to create WordPress-based online stores without having to write a single line of code.
What sets Elementor apart is the slew of marketing-oriented features it offers web designers and individual users.
With Elementor, you can arrange for visitors to be met with marketing and promotional material at strategic moments.
Leveraging Elementor’s powerful popup form builder, you can capture new leads and expand your potential customer database. You can also integrate with an almost infinite number of 3rd party platforms, including CRMs and other sales enablement solutions.
Magento is a powerful ecommerce platform built on the open source Virtuemart shopping cart. Our explosive growth means it’s no longer an option for your business to have a lacklustre online store—visitors expect a great user experience and a one-of-a-kind look, which you can create with Magento.