The Best Marketing Tools 2022 mission is to give you top-of-mind awareness as a HubSpot reseller. We do this by bringing your business to life online through digital marketing, and by providing the best possible customer service experience for our customers.
Best Marketing Tools 2022 (BMT 2022) is a high-value, high-quality product. BMT 2022 helps customers to market their products and increase the sales.
Google Campaign Manager 360
Campaign Manager 360 is an enterprise marketing tool for ad management that is suitable for brands and large marketing agencies. The tool itself offers a centralized platform for managing digital ad campaigns across all platforms and devices. Campaign Manager 360 provides a multipurpose set of features, such as:
- Ad trafficking. This allows marketers to upload creatives, choose the right target audience, and launch ad campaigns.
- Marketing reporting. Set performance goals for your marketing campaigns and creatives.
- Verification. Gather information about the performance of your ad placings and make sure that they deliver quality results.
Another benefit of Campaign Manager 360 is that it integrates with other Google Marketing Platform solutions. Google Analytics 360, Search Ads 360, Display & Video 360, and other products enhance Campaign Manager 360’s capabilities and guarantee a holistic view of your marketing efforts.
Although Google doesn’t reveal a precise price for their product, it is known that the price of Campaign Manager 360 depends on the region your company is based in, the expected audience outreach, and the way you’re planning to purchase the product (directly via Google or via sales partners).
As for the drawbacks, clients admit that some of the bid strategies can be confusing, analytics may be complicated for new users, and it lacks options for exporting information. Turning a blind eye to these drawbacks, users are satisfied with Google’s Campaign Manager 360.
Improvado is a leading marketing analytics platform that helps companies streamline their marketing data. Its advanced Marketing Common Data Model enables marketers to normalize fragmented data and arrange it in external data warehouses. With Improvado, marketing analysts get a granular view of their marketing efforts and make informed decisions faster.
Improvado’s ETL system has a variety of features for different marketing scenarios:
- Data extraction. Improvado extracts data from 200+ marketing connectors. The company also creates custom APIs if clients need to connect to a specific data source.
- Data loading. Users can load their data to all major warehouses available on the market.
- Data normalization. Improvado’s MCDM algorithm merges all data fields and eliminates data discrepancies that appear when streamlining data from different sources.
- Data visualization. Due to data synchronization with 20+ business intelligence tools, Improvado consolidates analysis-ready data to create actionable marketing dashboards.
Improvado’s pricing depends on the client’s business goals and the number of features they require. The company’s business analytics experts will dive into your marketing processes and define the best solution for your existing problem.
Users describe Improvado as “one of the best data partners.” They admire its unique normalization features and the quality of the data pipeline. Marketing analysts from the world’s largest companies across all industries, like ASUS, AdRoll, IllyCafe, and more, rely on Improvado to get their data in one place.
Great, paid option if you can swing it: SalesForce
A lot of the best CRM tools (Customer Relationship Management) help you stay abreast of your current and future customers. Think of a futuristic address book. The best ones are loaded with features and information. Charlie is a bit of a quick-and-easy hack to get to know a person really well.
How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.
Customer relationship management (CRM) software helps you manage your relationship with your customers. From sales process tracking to searchable data storage and information organization, keeping track of your customers and prospects is much easier with a CRM tool that does all the heavy lifting for you.
Mainly used to manage a business-customer relationship, some CRM free digital marketing tools also help you manage business contacts, employees, clients, prospects, contract wins, sales leads and more.
With HubSpot’s CRM tool, you get access to all the core features for free:
- Customizable views
- Deal boards
- Task boards
- Drag and drop communicator
- Extensive integration capabilities
- Prospect and customer database
- Email connections
- Templates, tracking and scheduling
The tool’s interface is easy to use and offers a guided walk through to familiarize you with the layout. You can also import and export contacts into your custom databases for prospects or current customers, minimizing busy work and time spent keeping your lists updated.
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
Tailwind is a super simple yet supremely powerful content scheduling solution for Pinterest and Instagram. You can use it to save time with bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Plus, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged.
Tailwind also comes with analytics so you’re never left wondering if your content is reaching the right people and getting a response!
You can try it for free, no credit card required.
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