If you are building a construction company, there are many nuances to consider. Learn more about the best social media platforms for construction companies.
“Social media is the best way for me to market my company”, you were told. But what are the best social media platforms for construction companies, where are they most active, and how do you find them?
Create a well-designed, informative site
For many potential customers, your site is their first impression of you. Ensure that you appeal to visitors by creating a site that is both informative and visually pleasing.
One of the most important things to consider when creating a website is responsive design.
This means creating your site in a way that allows it to adapt and work successfully on all devices. Regardless of whether people look at your site from desktop computers, smartphones, or tablets, they’ll be able to get the information they need and continue the process towards working with you.
In addition to simply being convenient, this will also improve your site’s chances of ranking well in Google.
Speaking of Google, you should also consider search engine optimization, or SEO, for your site. Doing things like including relevant keywords in your title and header tags and creating compelling, unique body copy (along with many other components) will increase your visibility online.
Attract more clients
with digital marketing for your construction company.
Affiliate marketing is similar to joint ventures in that another business promotes your product or service in exchange for a commission based on the sales facilitated.
The difference is that a joint venture is usually a one-off event, and it usually involves a small number of partners.
An affiliate program, on the other hand, is ongoing, and you can have as many partners as you want to promote what you offer.
Although you might need to invest in an affiliate software system, finding affiliates is, for the most part, free. You only pay them if they deliver results.
Establish A GREAT Website. Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as company. If potential clients can’t find your company online, they will often move on to their next consideration.
Your Construction Marketing Website Should Have:
An About Page – This tells your website visitors who you are, your history and experience.
A Services Page – Lets clients know what services you have to offer.
A Testimonials Page – This is important to build trust.
A Gallery Page – To provide visual impact and show the results of your work.
A Blog Page – For support of SEO through continued updates via fresh content.
A Contact Page – So that potential clients can reach you easily.
Know Your Way Around Social Media Marketing
For one reason or another, many construction companies avoid social media. If you want to stand out, do the opposite. If your target audience is on social media (trust me, they are!), you probably should be too. Strong and consistent social content can help you engage with them, increase brand awareness, and generate leads.
Social media platforms offer a variety of channels with unique features, advantages, and disadvantages in terms of marketing. You’ll want to pick a couple that align best with your business goals. For construction companies, Facebook, LinkedIn, and Instagram are some of our faves.
Wait, Instagram for construction companies?https://giphy.com/embed/3o7TKrau6cMz9BhKRa
Yep! Believe it or not, Instagram’s visually-focused design is the perfect opportunity for you to showcase your projects. Although it’s not as effective at converting leads as Facebook or LinkedIn, it’s a great way to get some awareness, grow your brand, and give your company some cred.
Plus, we’ll let you in on a secret: many of your competitors aren’t there yet. After you’ve set yourself up on preferred channels, you’ll want to divide your efforts between marketing and advertising. Uhh.. is there a difference? Yes!
Social Media Marketing consists of any unpaid activity, such as posting photos.
Social Media Advertising consists of any paid activity, such as a targeted ad campaign. But that’s a topic for a whole different post. Like these ones:
- Facebook Advertising 101
- 5 Types of LinkedIn Ads: Which is Right for You?
- 6 Types of Instagram Ads [With Examples]
As long as your social media strategy aligns with your goals, your construction company is sure to get results.
Construction Marketing Ideas—Strategy
1. Start Account-Based Marketing
Account-based marketing is a B2B marketing technique that targets a specific set of high-value customers with personalized selling strategies. It delivers significantly higher sales with less effort. If your construction company is into institutional sales or you want to pitch your project to investors, ABM is the strategy you must follow. Contact Josh Meah to learn more about account-based marketing.
2. Follow a Niche Marketing Strategy
As a small homebuilder, you probably can’t compete with the likes of larger construction companies like Toll Brothers or KB Home. Or can you? You can, if you follow a niche marketing strategy. You can’t be all things to all people, so focus on a micro market and be the best in what you do.
For example, Green Magic Homes creates prefabricated “Hobbit Homes” — they’ve become the new sensation in eco-friendly living.
3. Join a Construction Association
Join one or more construction associations to make your business look more credible. Association memberships enable you to tap into industry resources and provide valuable networking opportunities. Construction marketing is all about relationships, so you need to build relationships before you build projects.
4. Focus on Customer Retention
Acquiring a new customer is six to seven time more expensive than selling to an existing customer. Don’t forget your previous customers when marketing a new project. Take stock of the leads you lost during previous campaigns and let nothing slip through the cracks.
5. Use Lean Periods to Build Your Brand
The typical construction business cycle includes periods of frantic activity interspersed with lull periods when the company has completed a project and is looking for work. Use these quiet periods to build and strengthen relationships. That’s the only way to build a robust brand. Make a schedule to meet investors, attend industry events, and bolster your presence on multiple marketing channels.
When it comes to the construction business, there are dozens of online social networks and apps that could work great for marketing purposes. It is entirely up to you which ones you use and how much time and money you want to invest.
If you are part of the construction industry, then you know that sometimes it seems hard to be heard above the noise. While social media can bring a lot of traffic to your website, it can be challenging to know which platform is best to use. Twitter, Instagram, Facebook, LinkedIn… there are so many options to choose from! For those who might not know about social media marketing for construction businesses, I am going to share my experience and provide some tips on how to get started.