We’ve compiled a list of the best marketing tools for gyms to help you with your online fitness marketing campaigns. There are a number of websites and software available that will help you achieve your online fitness marketing goals.
You can get a lot of benefits if you choose the right social media tools to help promote your gym. However, it’s not always so easy to find such tools. This is why we’ve put together this list of the best marketing tools for gyms. These are some of the most useful and popular apps for gyms and personal trainers. Hopefully, they’ll help you work smarter and get better results from your online fitness marketing strategies.
Communication is Key
You want to remain relevant and valuable to both your existing members and potential customers. Think about what your members need at this time so that you can stay in contact while adding value. Instead of overwhelming their inbox, think about how your communication strategy supports your members. During a crisis, consumers want to hear from brands. It’s normal for people to feel and anxious and worried about the current situation. Your communication and marketing plan should put worries at ease and offer ways to stay fit and healthy that are entirely relevant.
Stop blending in with your competitors
Let’s be honest:
There’s NO shortage of gyms and fitness options out there.
From at-home workout systems to pills that promise freedom from working out ever again, to mega-corporate gyms complete with cafes —
You’ve got competition!
That’s why before you spend ANY money on marketing strategies for gyms, you must come up with the #1 reason WHY your prospects should choose you vs. your competition.
I’m talking about your Unique Selling Proposition (USP), which tells prospects:
- Who you are
- What specific (or special) services you provide
- How you do fitness and health BETTER
- And why you’re in business
DON’T skip this…
You’re going to saturate ALL of your fitness marketing with it.
Here’s where you’ll use your USP:
- Your website
- Your fitness postcards
- Business cards
- Social media pages, posts, and ads
- Basically any gym marketing you do!
Marketing without defining your USP is akin to shouting into a crowd of 1 million people…
You just NEED to stand out.
So nail down your USP, and then you’re ready for this next essential.
Summer Slimdown Facebook Promotion
A slimdown Facebook promotion is perfect for a group of women looking to get in shape for summer. Starting January 1st when the fitness motivation is at its highest and ending the first day of summer would be the ideal timeline. Since you’re trying to attract new members to your gym, the “Summer Slimdown” would be a unique program that a coach would put together for fast weight loss and a toned summer body.
Marketing this as a special 6-month high-intensity program that is different from the regular class workouts. New members would sign up for six months at a special price and once they are hooked and love the results they see they would sign up for a long-term commitment to your gym.
Getting individuals to act towards achieving a goal when they are thinking about it the most, like the new year, would get the most amount of participation.
There are three things that make this campaign work:
It’s top of mind – The New Year.
Has a start date and end date – Clear timeline for the individual to reach their goal.
It’s cyclical – you can do the same promotion every year to attract more new members.
Arguably the best sales force for any gym or fitness club is the existing membership. These are your boots on the ground. Incentivize these people to advocate for you and you could see high impact results quite quickly.
UK budget gym chain PureGym are masters of this approach, referral schemes being their most common approach. But they keep it exciting. Instead of uninspiring offers like “get 10% off your renewal by referring a friend”, they think big. Trips to New York, customized training programs, and tropical holidays are on offer for members who bring in new customers.
Get it right and you’ll have a motivated and engaged salesforce working for free.
You need to hit a critical mass of membership for this sort of thing to have a real impact.
Offer a 7-Day Gym Pass
Providing newcomers with a 7-day gym pass is a marketing idea as old as time.
We’ve all seen a sampling station at the grocery store that allows you to try a new food or drink. After you’ve tasted a sample, you can decide if you’d like to take the product home or not.
The same theory applies to new gym members. Some people aren’t ready to make such a huge financial commitment to a new gym, especially when they’ve never used it before.
During a 7-day trial, they can experience your gym’s culture, customer services, equipment.
Gym Example: Xsports Fitness
Most people try to take advantage of free passes by signing up for more multiple gym passes instead of paying for a session. Try to stop people from abusing gym passes by collecting names, numbers, and email with a CRM (customer relationship management) tool.
Cross-check with your system when someone signs up for a free pass to make sure they haven’t already taken advantage of one. Ask your staff to keep an eye out for any repeat offenders.
Google My Business
One of the ways in which you can get your gym found online by potential customers is by being ranked in Google search results. 4 out of 5 people who do a local search use Google.
Also, 76% of searchers who make a local search visit the place physically within 24 hours, and 28% of these searches result in a purchase. This shows that in today’s world having your gym listed on Google is important for potential customers to find you online.
Google My business is a tool that is free to use and gives you an opportunity to appear on Google search results and Google maps. GMB helps potential customers to easily contact you, find information about your gym, and also find your location.
You can target searchers who are geographically close to you. And through positive reviews, you get to market the fact about how your customers are satisfied with the services that you provide.
How to claim your listing?
- Go to Google My Business and choose “Start now”
- Enter the name of your gym business
- Enter your business address and choose a business category
- Add your business phone number and website details
- Choose a verification option (postcard, phone, email, instant verification)
Once you have claimed your listing, make sure it has enough info for potential and current customers to understand what your gym offers.
Now after you have claimed your GMB listing,
- Optimize it on a regular basis
- Update your details regularly
- If you have multiple locations, then list them separately
- Use a local phone number for people to get in touch with you
- Add photos and videos
- This gives your potential customers a really good first impression to check out your gym.
- When naming your pictures (image tags and names) make sure to incorporate your local SEO keywords to increase the listing’s rank
- Write an awesome business description
- Use a max of 750 characters
- Don’t use a promotional tone
- Don’t include links
- Keep track of your FAQs section
- Anyone who can see your listing can post and answer questions, so answering them yourself and providing accurate information is very necessary
- Post and respond to what you think will be the most asked questions
Fitness and personal training businesses continue to grow and increase in popularity, and it’s easy to see why. From the fitness-obsessed or just wanting to maintain a healthy lifestyle, the benefits of working out and staying active far outweigh any reasons not to. To assist in their pursuit of health and fitness, more people than ever are turning to professional groups such as gyms and personal trainers. The need for information on choosing a gym or trainer can be overwhelming when searching online. [Read More] [Visit Best Marketing Tools For Gyms] [Download Best Marketing tools for gyms]
To help you with online marketing in the fitness industry, we have created a list of our best tools in a number of categories, including email marketing services, SMS alerts, social media tools and more. The list is based on our own experiences in gyms and with fitness centers. If you are looking for marketing services to support your gym or health club you should consider the following options before hiring any outside company.