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Best Marketing Tools For Marketers

Best Marketing Tools for Marketers: Do you want to make it big in online marketing? Marketing is a tough and competitive field, but marketing tools can help you succeed. To get ahead of your competition, you need to know about the marketing tools available. A good tool will save money, time, or energy while making you more productive. These are some of the Best Marketing Tools for Marketers. There are many marketing tools available so choosing what you need may seem challenging. Keep in mind that just having tools is not enough. You have to learn how to use them properly too!  

There are thousands of marketing tools out there for marketers to use, so it can be overwhelming trying to choose which ones to use. I’ve tried hundreds of tools and found that some work better than others. I’ve compiled a list of what I think are the best marketing tools for marketers based on my experience.

  1. ProofHub

ProofHub is a leading project management and team collaboration software that you can use to manage your marketing projects as well as your teams effectively. It combines all the essential tools that you need to plan, collaborate, organize, and deliver projects on time. Define workflows and break projects down into smaller, manageable tasks.

The Kanban boards in ProofHub let you track the progress of each task and see them moving through the different project stages. Moreover, you can attach files and add comments to a task. The integrated chat tool even makes it possible for you and your teammates to have quick conversations over text messages.

Key Features:

Being an all-in-one project management software, ProofHub comes loaded with a wide range of features with the most prominent ones as follows:

Online proofing allows you to review, proof, and approve designs & documents in real-time. To give feedback or suggestions while reviewing a file, all you need is to add comments to the design file or the document. Additionally, the markup tool makes it possible to highlight and add feedback to the specific regions of a file. 

Gantt charts incorporated in ProofHub offer a visual representation of the overall project timeline. You can view task schedules, drag and drop tasks to modify their schedules, set task dependencies, and highlight the critical path of a project. In addition, Gantt charts in ProofHub also give you the flexibility to associate milestones with tasks and track the progress of each task.

With ProofHub, you will get cloud storage to bring all your project files to a single place and manage them with relative ease. You can upload files from your computer or from third-party file storage services, including Box, Dropbox, GoogleDrive, and OneDrive. You can store multiple versions of a file and attach files to tasks and share them in chats, discussions, etc.

Tracking time for each task that you are working on becomes convenient with the in-built timers in ProofHub. While timers offer automatic time tracking, you can also make manual time entries to keep an accurate record of your working hours. All the time data gets stored in timesheets that you can access whenever you want and use them for various purposes like payroll, client billing, time management, and much more.

Reporting is an essential part of project management and with ProofHub, creating detailed project reports is just a few clicks away. The software lets you create and customize both project and resource reports. It is quite easy to highlight specific data in reports by picking parameters of your choice. You can even download the reports and use them in meetings to discuss project progress and make plans for better utilization of resources.

 Ups:

  • Simple and easy-to-understand interface with little to no learning curve
  • Activity logs make it easy to keep track of everything happening within projects
  • Create custom roles and set different permissions for each role
  • IP restriction helps to prevent unauthorized access to your ProofHub account  

Downs:

  • Limited app integrations 

What’s ProofHub Best For?

ProofHub is the ideal tool to have ultimate control over all your projects, tasks, and teams.

How Much Do You Need to Pay for Using ProofHub?

ProofHub has two simple pricing plans:

  • Essential – $45 per month (billed annually)
  • Ultimate Control – $89 per month (billed annually)

Capterra/G2 Ratings:

Capterra – (4.3 / 5) stars

G2 – (4.4 / 5) stars

 HubSpot

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players.

For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about this digital marketing tool:

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:

  • blogging
  • SEO
  • social Media
  • website
  • lead management
  • landing pages
  • calls-to-action
  • marketing automation
  • email
  • analytics

There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.That’s why it’s a top choice for those who are starting a business.

With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and help you as you grow.

Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags, and opportunities to engage with new customers.

Charlie App

Charlie is an attractive marketing tool that helps you create a positive impression when meeting people (especially for the first time).

A positive first impression is critical to winning over that customer, or closing a deal.

In a recent article on Harvard Business Review, by Dorie Clark…

“People may have built up a certain, inaccurate impression of you – you can’t expect to overturn that thinking with subtle gestures, you need a bolder strategy to force them to re-evaluate what they thought they knew about you.”

Truly, you need to work hard to overcome a bad first impression.

If you’re a social person or your job involves meeting with customers and clients, whether online or physically, Charlie App will help you establish a stronger relationship between with customers.

You should know that relationship with your customers is almost everything in business. It can make or mar your strategy.

Charlie scours through 100s of credible sources and automatically emails you a one‐pager on every potential customer/client you’re going to meet with, before you see them. Isn’t it powerful?

This marketing tool (let’s call it app) does this by capturing customer’s bio data, email address, phone numbers for follow up and getting them acquainted with your brand.

Charlie has gone far to introduce personalization in its marketing campaign. This is a campaign where attention are given to customers on-one-one instead of group.

It’s a simple but effective way to answer people’s questions and comments quickly. In fact, 53% of customers want response to their tweet within 1hr.

Don’t make your customers or social media fans perceive you as an unserious marketer, who doesn’t care about them. Use personalization to drive user engagement on social media and during meetups.

Social media advertising

If you want to be where your audience is, some sort of presence on social media is absolutely essential. Now there are options and advertising tools on every major social platform too, so you can access a wide range of totally different demographics.

The best tool is really dependent on which network is best for your particular audience. If you’re selling direct to customers, Facebook is fantastic. If you’re a business to business…business, LinkedIn is a good bet. If you’re selling clothes, or something more visual, Instagram works really well. The article on Venturebeat describes their first foray into Instagram ads returning more than ten times the engagement of a similar ad on other social channels.

Overall, though, which tool works best, and makes advertising on social media a breeze?

That would have to be Facebook.

Firstly, it’s the network with the biggest user base. As well as having over a billion users, most businesses can be found on there.

Secondly, it’s really simple to advertise. The programmatic options are extensive, and you can drill down into really fine detail based on user behaviours and tastes, but to actually publish and target an ad, it couldn’t be easier. It’s all self-explanatory and intuitive.

Thirdly, it allows you to advertise all over the web by checking a single option. The Facebook network is extensive, and means your ad will be seen on a huge number of different sites, as well as Facebook itself. If you want it to, of course.

There are options whatever your budget and the reach can be astounding.

Protip – you don’t have to do it all manually. You can manage and schedule your posts through various apps and programs. We use Hubspot, and it has made it incredibly easy to ensure we are active on all social networks regularly, without having to constantly hit the post button. Edgar and Buffer are great for this too.

Some alternatives:

LinkedIn – Great for advertising business to business, the way you advertise is similar to Facebook. The analytics are solid, too.

Instagram – Technically part of Facebook, but the advertising opportunities here are very different. Great if you have a product best presented in image or video.

Conclusion

We all know there is no magic wand or secret tactics to success. And online marketers know this more than anyone. Marketing is hard work, but you can simplify it by using the right tools. So here’s my take on what are the best marketing tools for marketers.

There are many online marketing tools available to help you with your marketing. The problem is, most of these online marketing tools are bloated with features that aren’t useful for you. So, I’ve sifted through the best 400+ online marketing tools to find you the ones that are actually useful.

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