Your small business can’t compete with the big boys. But, you can hit a home run if you know how to choose the right email marketing software and social media tools for your small business. That’s why we put together a list of our favorite online marketing tools for helping small businesses succeed online.

Table of Contents

Social media platforms have become the starting ground for most marketers. As a business owner, you are well aware of this. You know all the potential leads you can attract through social media. But where to start? What are the best marketing tools for small businesses? Social media is all about your talk time. It is advantageous to have the best tools to enable you to interact with your followers or customers just within minutes.

Google Analytics

Best Marketing Tools For Small Business

Google Analytics

Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.

It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.

Some of the data points that Google Analytics makes available to you include:

  • The number of visitors to your site by day, week, month, or any time period you choose
  • Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
  • The keywords people are using in Google to find your site
  • The demographics and interests of your users
  • How long each user spends on your site and which pages they visit

All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).

For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.

Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.

It’s all about the insights – not just the analytics.

 HubSpot

PriceFree, or up to $3,200 per month for enterprise, depending on your plan

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.

Several of HubSpot’s products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emailsschedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer.

Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), it’s highly likely you’ll be able to integrate and use them with HubSpot.

Best Marketing Tools For Small Business

Penji

Best Marketing Tools For Small Business
Image Source: Penji

Sometimes, you’re loaded up with project management tasks, writing, and you don’t have time to do the infographics, images, logos, or landing page assets yourself.

Even the easiest apps won’t help clear your content schedule.

But then, there’s Penji. It’s used by big brands like Lyft and Reebok, and it’s like having a designer on retainer for everyday work.

You just need to enter the project description, and a dedicated designer goes to work, meanwhile, you can be brainstorming, writing, or managing.

Penji’s great for bloggers, social media marketers, and businesses running ad campaigns.

There are no surprises with the pricing, and if you need constant graphic design work, it’ll save you plenty of time and money.

Zoho

Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.

Price: $12-45 per user/month. The most popular option is $35

Pros: 

Cons:

  • Features are limited at the lower price levels. 

MobileMonkey

MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.

With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.

MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:

  • Instagram DMs
  • SMS text messaging
  • Live chat
  • Facebook Messenger

Best Marketing Tools For Small Business

With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.

Best Marketing Tools For Small Business

Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.

I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.

4. Trello

Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.

For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.

In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.

trello digital marketing tools

With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up aboard. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.

Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

KISSmetrics

The KISSmetrics platform is perfect for SaaS businesses, allowing you to find out where your prospects are coming from, and mapping their journey on your website from prospect to customer. KISSmetrics gives you the important data you need to optimize your marketing channels, attract more customers, and get them to convert once they reach your website.

Fresh Web Explorer: If you want to track how your company and your competitors are getting mentioned online, start with MOZ’s Fresh Web Explorer. This is a great way to keep tabs on where your company is getting new inbound links. You can track your competitors as well, and figure out where their links are coming from too.

Beyond SEO, Fresh Web Explorer is simply a great research tool for any digital marketer. We actually like it better than Google Alerts, because it tells you more about the sites that mention and link to you.

MOZ: MOZ has been our tool of choice for managing our search marketing—particularly SEO. From the members-only forum to the actual tools themselves, the MOZ toolset is an excellent choice for both beginners and experts.

Conclusion

Email marketing is still one of the most important tools in a communication manager’s arsenal. However, working with more customers, with different interests and requirements can make this task overwhelming. That’s why you need the best email marketing tools to help you with this task. In this article, we’ll review five of the best email marketing tools available for small businesses, along with their pros and cons.

There are numerous marketing tools used by marketing departments for small and large corporations. Since this article is intended to cover the tools that can be used by small businesses, we will only mention the best tools that help even small business achieve their goals.

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