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Best Marketing Tools for Small Businesses

Many businesses are turning to social media for their marketing needs. Because of this, there are several social media marketing tools available for small business owners. This checklist can help serve as an introduction to the best online marketing tools every small business should have.

According to the World Bank, 90% of businesses are small businesses, and the U.S Small Business Administration statistics show that 28 million are in the United States alone – there are some daunting numbers.

And with these statistics comes a high percentage of business failures. 90% of new businesses go bust, and according to Bloomberg, 80% of those in the first 18 months.

The good news is you can create and control a successful marketing strategy for your business. This is because there are tools that cover every element of marketing that will help you achieve your goals.

While there are quite a few marketing strategies to get a hang of and perfect, from video marketing, choosing your CRM software, maintaining your finance in online accounting software, and so on, knowing what tools to use is essential in helping up to move along.

To help you choose the right tools for you, we’ve compiled a list of online marketing tools for small businesses that are going to give you that competitive edge to get ahead.

Online Marketing Tools for Small Businesses


PriceFree, or up to $3,200 per month for enterprise, depending on your plan

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.

Several of HubSpot’s products start free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emailsschedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer.

Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products (such as others in this list), you’ll likely be able to integrate and use them with HubSpot.


Price: Paid plans start at $79 per month

BuzzSumo connects influencers with companies looking the partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations.

BuzzSumo also gives you the ability to view past trending topics and mentions. The analytics feature can give you a peek at what you should be monitoring, as well as areas you can improve.

Finally, you can use the tool to analyze the content most shared and referenced. Who is linking to it and sharing it, what do their follower counts look like, and how can you get on their radar? BuzzSumo helps you answer this.

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Price: Starts free and goes up from $8+ per month, based on the number of subscribers

Moosend is an email marketing and marketing automation platform that offers a wide range of features such as marketing automation, subscription forms, and landing pages.

The platform’s main features include:

  • Email templates and an easy drag-and-drop editor that requires zero code knowledge.
  • Advanced tracking and automation options.
  • Reporting and analytics for more data-driven decisions.

For users that would prefer not to switch from one tool to another, there are more than 80 integrations with CMS, CRM, eCommerce, lead generation, and list validation tools. The Salesforce, Zapier, Facebook Lead Ads, and WooCommerce integrations are among the most popular ones.

All in all, Moosend’s email marketing and marketing automation options allow users to create email newsletters, landing pages, or subscription forms while providing them with data to make meaningful decisions.

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Price: Starts free with tiered pricing based on email volumes from $25 per month for 150,000 emails

Pepipost is a cloud-based email delivery service that helps businesses send important emails like notifications, newsletters, and updates fast. Their average delivery times are less than five seconds.

You can send billions of emails per hour with their scalable servers and reach the maximum possible inboxes powered by their AI-optimized inboxing.

The platform’s features include:

  • Fast email delivery and inboxing that easily integrates with your custom applications including open source email marketing platforms like Mautic and Mailtrain
  • Multi-user rights management so you can share access to the dashboard without worrying about your data
  • Subaccounts to manage the billing and quotas for multiple sending domains from a single place
  • An AI-optimized backend that allows the identification of users most likely to engage, the best time to send, and the optimum throughput to reach inboxes without overloading recipient servers

If you’re switching from an existing email delivery service, the APIs are easy to implement and their dedicated support team can assist with complete onboarding.

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Price:$7.49 per month (billed annually), for up to 1,000 subscribers

SendX is an easy-to-use and affordable online marketing tool that enables you to reach your email subscribers and grow your audience.

With SendX, you can build your email list using email popup forms, inline forms, and landing pages. You can design your forms with ready-made themes, and integrate them with any website.

The WYSIWYG email editor helps you design emails without HTML, using pre-built email templates, personalization, and even a countdown timer.

You can make sure you’re sending the right message to the right user at the right time. Email drip sequences and audience segmentation makes it easy to automate your email marketing. And the email campaigns are optimized based on more than 30 parameters such as time zone, domain name, past open rates, and more.

A heatmap report gives you a quick overview of which CTAs are working and which links people are clicking visually.

The pricing is straightforward, and every SendX paid plan comes with the ability to send unlimited emails to opted-in subscribers. No hidden limits or charges.

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Price: Tiered pricing based on the volume of your website traffic, starting at $24 per month

The proof is designed to help you display your social proof on your website most effectively and convincingly possible. It’s very easy to download — all you have to do is copy and paste their pixel onto your site page.

Once you paste the pixel, it will integrate with your site (or CRM) and show your targeted customers:

  • Social media posts
  • Reviews
  • Video testimonials
  • Hot streak notifications
  • Live Visitor counts

Additionally, you can get a look at your customer’s demographics by looking at their Visitor ID information.

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Survey Anyplace

Price: Tiered pricing, starts free and goes to $42+ per month for enterprise

Survey Anyplace has streamlined the survey creation experience by allowing you to build your surveys and tailor them to your brand’s unique needs.

Far from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it’s quick and simple, with a heavy visual emphasis if desired.

The more accurate data you get from your users, the better your insights can be — ultimately, surveys are one step in the direction of increasing your conversions.

Google Analytics 

If you’re not currently using Google Analytics, you could be missing out on one of the best marketing tools that can give you incredible insights into your online marketing strategies. Google Analytics is a valuable web analysis tool that can help you track the performance and traffic of your website. 

You can also use this tool to better understand the behaviors of your site and app users, allowing you to use these insights to monitor your marketing campaigns and drive results for your business. 

With Google Analytics, you can view: 

  • How many users visited your site
  • The number of new visitors to your site
  • The amount of time users spend on a page
  • The bounce rate
  • User demographics
  • And more 

These are essential statistics about your website and marketing efforts that you don’t want to miss out on. Understanding your users is the key to identifying effective marketing campaigns that drove leads to your website, enabling you to refine and optimize your tactics accordingly to generate more leads and conversions. 


MarketingCloudFX is the #1 ROI tracking technology platform in the industry, and we’re not just saying that because it’s our tool. It is the most effective digital marketing tool that enables you to track your digital marketing performance, view complex analysis, conduct industry research, calculate ROI and more, at your fingertips.

With MarketingCloudFX, you can: 

  • Track how leads arrive on your website 
  • View which campaigns are driving phone calls and sales
  • Track user activity and behavior on different pages
  • Reach more customers with creative campaigns
  • Track search engine performance
  • Maximize positive reviews and testimonials
  • And more

This valuable data can help you improve user experience and identify marketing campaigns that are driving results, so you can generate more leads and conversions and ultimately drive sales that will take your business to the next level. And with a mobile app, you can access your data on the go. 


Ahrefs is another excellent tool that can help you maximize your SEO strategies. As a bonus, you can also use their Keywords Explorer tool, giving you valuable data on keywords such as the traffic potential and ranking difficulty. 

You can use Ahrefs to: 

  • Analyze your competitors
  • Optimize your website for search engines
  • Research what your customers are searching for
  • See your top-ranking content
  • And more

If you want to see your current rankings on search engines or conduct keyword research, Ahrefs has got you covered. 


If you’re searching for a tool to help you manage your online content, WordPress is your go-to choice. And WordPress SEO plugins make it easy to optimize your site to achieve top rankings in search results. You can easily add meta descriptions and title tags, and you can optimize your content for specific keywords. 

With a simple and user-friendly interface, you can manage your blog, website, and content posts all in the same place without any HTML or web design experience required. 


Keywords are essential to your SEO and marketing campaigns. They can help you reach your target audience and rank higher in search results. 

A keyword tool is the best way to help you find relevant and related keywords that your audience is searching for, and KeywordsFX is just the tool to help you do it. 

KeywordsFX can help you: 

  • Narrow your list of keyword ideas and phrases to the most relevant terms
  • Categorize search results by keywords, questions, and modifiers 
  • Export and download the results for easy access
  • And more 

SEO Checker 

Are you looking for a complete assessment of your website’s SEO? Then our free SEO checker has got you covered. 

With this handy and free tool, you can: 

  • See where your site has SEO issues
  • Find out how to fix your site’s SEO problems
  • Learn which fixes to prioritize based on SEO impact
  • Learn more about SEO issues specific to your site

SEO checker gives you a complete assessment of your site’s current SEO, so you can address your problem areas and start earning higher rankings and more search traffic. 

Google Ads 

Google Ads is another great marketing tool for your business — and it allows you to manage your PPC ads, both in search results and across the Google Display Network

With Google Ads, you can target your advertisements to users with specific interests, meaning those most likely to purchase your product or service. You can easily monitor and track your accounts and measure your success. Google Ads makes advertising on the web simple. 


If you’re currently struggling to keep up with your social media marketing, Hootsuite can help. Hootsuite makes social media a breeze by allowing you to schedule posts in advance, so you don’t have to post content each day, which is fantastic when preparing for a shopping holiday like Small Business Saturday

You can also read and respond to comments, making it easy to engage with your audience and view feedback about your brand. With Hootsuite, you can simplify your publishing process, freeing up more time and enabling you to grow your social media campaign. 


Marketing your small business can be incredibly challenging. You can have the best product or service in town, but if no one knows about it, you won’t have anyone to sell to. But with so many free tools out there, how do you know which one is right for your business? with this post you must have known of the best marketing tools for small businesses that aren’t only powerful but are also completely free to use.

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