Best Marketing Tools Restaurant is a Software for facilitating customer loyalty programs. It has been developed to be used by Restaurants, Bars, Cafes or any food business that wants to have a loyal client base and keep them coming back with attractive rewards.
Our small business marketing tools are designed to help you easily attract new customers, generate loyalty with your existing customer base, and create brand awareness.
I hear so many people say that Facebook is only for connecting with friends. What they don’t see is the value Facebook provides, especially to restaurants.
When you create a Facebook account for your business and use that account to reach out on a regular basis to your audience, you can actually bring in new customers to your business.
Anyone can create a Facebook page for free, but it’s up to you to get the most out of it.
Create a page that’s visually pleasing and engage with your friends, family, and customers. The chart below shows the significant impact of Facebook engagement on both free and paid search.
Nearly everyone from celebrities to the President has a Twitter account. It’s one of the fastest ways to reach a global or local market.
Be sure to optimize your Twitter bio and brand your company well by including a link to your landing page or company website. I’ve found that you can use Twitter Search to find customers by searching keywords related to your business.
I’ve noticed that it’s important to tweet relevant and useful information regularly. Also, get your colleagues involved to boost your visibility further.
Lastly, follow trends, offer discounts, and use images and videos to drive more clicks, views, and shares to your Twitter account.
If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well.
Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.
Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor. Learn more about snapping your own A+ food photos in this Gizmodo article. Some nice advice in this Udemy post as well. We have more ideas to boost your business here.
Email marketing has one of the most impressive ROIs of any marketing method. On average, email marketing provides a return of $32 for every $1 spent, and in the food and beverage industry, marketing emails have a 15.48 percent open rate and a 1.69 percent click-through rate.
Out of context, those numbers may seem low, but not when you consider the industry’s average post engagement rates for social media platforms: 1.69 percent for Instagram, 0.12 percent for Facebook, and 0.06 percent for Twitter.
Some of the most popular email marketing tools available for small businesses are MailChimp and Campaign Monitor, which both allow you to create marketing emails from templates and manage your guest email lists.
With Popmenu, you can automate email marketing and target guests with customized promotions based on historical data about their past visits and orders, making it easy to maximize your email marketing efforts without spending a lot of time crafting emails and managing guest segments.
I’m a huge fan of social media. I mean, who isn’t? Besides Facebook and Twitter, Instagram is a free and very powerful social media marketing tool. The chart below shows the rapid growth of Instagram.
It’s simple to set up and even easier to use. Create a username that’s similar to your restaurant name, snap pictures from your smartphone, and put your “handle” around your restaurant for sales and promotions.
You can also take photos of appetizers, meals, and desserts to post on your account and encourage customers to take their own photos and post on their social media.
SMS (text message) marketing is an increasingly popular tactic in the digital age, especially when you consider that, on average, Americans spend 5.4 hours per day on their mobile phones.
It’s also worth noting that the average person receives 120 emails per day, which makes it easy for marketing emails to get lost in the shuffle. Why not try SMS instead? Marketing texts have an open rate of over 95 percent, and 85 percent of consumers say they’d rather get a text from a business than receive a phone call or email.
An SMS marketing strategy can work alongside your email strategy, capturing even more guests with personalized offers and timed specials that entice them to visit your restaurant or order specific items. Some very popular tools for SMS marketing for restaurants include SimpleTexting and TextMagic, both of which help restaurants build a database of customer information and schedule marketing texts that work.
But with Popmenu, you can automate your SMS marketing, sending a follow-up message to a guest with a special offer within hours or days after they visit or order from your restaurant. It’s a quick touchpoint and a proven strategy that turns first time guests into loyal regulars.
Social Media Marketing
Social media is a powerful tool for restaurants. It creates a place for fans of your restaurant to gather and stay in the loop about events, new menu items, and more. It can attract new guests through photos, videos, and reviews. In addition to just social posts, there are also social ads, which can be targeted to be seen by potential guests in your area who are likely to love your restaurant.
Because of the power and reach of social media, it can take multiple tools to fully harness its marketing potential. Tools like Later, Buffer, and Hootsuite are popular for scheduling social posts in advance. CoSchedule can be used to schedule and manage posts across multiple platforms. Then there are tools like Sprout Social to help track and manage social campaign performance. That’s all in addition to ad managers for the major platforms, where you can boost your posts or set up paid campaigns to try to reach new guests.
If you’re overwhelmed by all the options for social media marketing, you’re not alone. That’s why Popmenu seeks to make social media easier for restaurant owners. From one dashboard, you can connect to your restaurant’s Facebook, Instagram, Twitter, and Google My Business accounts; plan, publish, and track posts and offers; and create and publish Facebook ad campaigns.
Need an effective way to bring new customers into your restaurant? The Best Marketing Tools Restaurant business guide is how-to guide for the food service industry.