Best Marketing Tools for Small Business essential lists of the top tools every small business should be using. Which marketing tools are you using? Please share in the comments below, I would love to hear from you.

Whether you’re a small business owner trying to save some money on marketing or run a one-person digital marketing agency, you’ll likely appreciate our list of 100+ Marketing Tools. We continually track new updates on existing tools, as well as introduce the newest tools to the market.

Mailchimp

A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.

Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers. 

Pros: 

  • Easy to use. 
  • Great email templates
  • The Freemium version is excellent. 

Cons:

  • Limited marketing automation features.

Campaign Monitor

As the name suggests, Campaign Monitor is more than an email marketing automation tool. 

It’s an email marketing campaign management hub. 

Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point. 

Pros: 

  • Advanced integrations and campaign management features. 

Cons:

  • Design flexibility. 

Convertkit

Email marketing software designed for professional bloggers and content creators. 

Price: $29/month for 1,000 subscribers.

Pros: 

  • Includes a landing page editor.

Cons:

  • Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
  • Limited design and templates.

 HubSpot

HubSpot offers businesses a cloud-based software platform that assists with marketing, lead capturing and management, sales, customer service, and CRM software—providing you with everything you’ll need to grow your business and increase conversion rates.

HubSpot also provides a range of free tools that can help small businesses with SEO optimization, social media marketing, and marketing automation.

Additionally, you can get free analytic reports, track emails, use live chat, and create lead capture forms.

Their premium plan also offers a help desk and customer ticketing program, and you can funnel everything through their free CRM so you can gain a complete understanding of your customers.

HubSpot is incredibly popular, and for the right reasons. This is a must have tool for any business that wants to get ahead and stay ahead.

The service was originally dedicated solely to email campaigns. The growing popularity among its us

The service was originally dedicated solely to email campaigns. The growing popularity among its users has turned the platform into a multi-channel marketing automation beast.

 Google Analytics

Best Marketing Tools Small Business

Google Analytics

Google Analytics is completely free software that provides valuable insights into who is visiting your website and how they engage with it.

It’s best paired with Google Search Console – another free digital marketing tool that helps you to identify any problems on your site and optimize it for traffic.

Some of the data points that Google Analytics makes available to you include:

  • The number of visitors to your site by day, week, month, or any time period you choose
  • Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
  • The keywords people are using in Google to find your site
  • The demographics and interests of your users
  • How long each user spends on your site and which pages they visit

All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).

For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.

Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.

It’s all about the insights – not just the analytics.

 Hootsuite

Best Marketing Tools Small Business

Hootsuite

There’s no question. You must maintain a presence on social media to remain competitive in the marketplace. You also probably already know that social media can be a huge time sink, even if you’re using it purely for marketing purposes rather than endlessly scrolling.

Luckily, you have digital marketing tools available to cut down on this time inefficiency, like Hootsuite.

Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months ready in one session.

You also get advanced reporting tools to see which of your social media campaigns are working most effectively and use this data to calculate ROI.

You can also track mentions of your brand and manage responses, all in one dashboard.

Hootsuite also offers tools for promoting your social media posts through the platform now as well.

BuzzSumo

Best Marketing Tools Small Business

BuzzSumo

Your content strategy shouldn’t consist of wild stabs in the dark as you cover topics you think your audience will engage with.

That’s why 60% of B2B brands with the most successful content marketing have a documented strategy. Meanwhile, only 21% of the brands with the least successful content say they have a documented strategy.

To be successful in content marketing, you need to do your research properly, and this is why BuzzSumo is one of my favorite content marketing tools.

BuzzSumo shows content that is trending across social media based on searched topics. Following your search, you can analyze the results that are returned to see what’s so appealing about them and to get ideas of subjects to write about.

But BuzzSumo is moving beyond just basic content research and viral posts. Today, BuzzSumo offers tons of digital marketing tools like:

  • Keyword research
  • Influencer search
  • Topic-based social media feeds
  • Content analysis
  • Crisis management
  • Brand monitoring tools

KWFinder

Best Marketing Tools Small Business

KWFinder

SEO is a fundamental of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, the content you produce must also contain relevant keywords that you have a good chance of ranking for in search results.

You need a special digital marketing tool to find those relevant keywords and start your search. You have several options available from the free Google Keyword Planner, to more complex suites of tools like SECockpit.

The more advanced digital marketing tools get quite expensive, with monthly subscription fees starting at $100 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a perfect price point for small businesses.

Just put in a seed keyword and the tool will come back with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.

Mangools, the brand behind KWFinder, offers plans for individual tools or its full suite which includes a backlink tool, website analysis, SERP watchers, and more inside each one – along with a nice browser extension.

Conclusion

Hundreds of tools, templates, and more help you market your small business. From the latest office products to visual communication solutions, you’ll be on your way to being a better business.

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