Facebook, Twitter, LinkedIn, YouTube and blogging are the new marketing tools. Social media has been known to increase traffic to websites by 600% . It is also a great awareness tool. It informs potential customers on the products and services a business provides. It allows a company to engage with their target audience.

Social media have opened many doors for businesses. Businesses are able to connect more directly with their clients, reach out to new clients, and even reach out to new employees. There are many types of business social media sites you can create or join. Here are some helpful tips to help you get started with social media marketing.

Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

 Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencers related to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

 Inflact

Ingramer

https://795a06fffe8275a795f66673a4f837e5.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlInflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.

Using this tool, you can grow your followers, curate content, and analyze your competitors.

Key Features

  • Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
  • Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
  • Their hashtag generator contains over 12 million hashtags that are regularly updated.
  • Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
  • Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
  • Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.

ContentCal

ContentCal

ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.

Key Features

  • Visual content calendar
  • Integrations with 2000+ apps
  • Approval workflows
  • Team collaboration for the content
  • Category tags to manage content
  • Detailed analytics
  • Content hub to store and share content ideas

Pros

  • Low cost
  • Great for small and large teams
  • Dedicated customer support
  • Easy to use

Cons

  • Doesn’t support publishing on YouTube yet

Difficulty Level

Suitable for everyone

Pricing

  • Pro: $17/month
  • Company: $47/month
  • Premium: Custom pricing
  • Enterprise: Custom pricing

Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.

Case Study

Jeremy Ryan from Metamorphosis Agency says that ContentCal is a great tool for those who want to manage multiple social media accounts.

Pro Tip: Leverage the planning features to customize your setup and save time while using ContentCal.

 OptinMonster


OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.

That way, you can bring the optins to your leads. Not the other way around.

Conclusion

Investing in social media really made a difference for me. I learnt how to create custom photo posts, insert links on posts, drive traffic to my website through Facebook, Twitter, Pinterest and Google+. I am now receiving over 400 hits on Facebook per day on average!

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