You don’t need a marketing background to connect with customers using these low cost, yet effective affordable marketing tools.

Startups can market their business with one of these tools to create a great online presence.

Google Analytics  

Data is crucial in your marketing strategy. While many data analytics tools come with a hefty price tag, Google Analytics comes free, making it our first pick. Powerful enough to give you insights into where traffic on your website comes from, what they do there, and much more, Google Analytics is one tool every startup should have in their toolbox.

Google Analytics is one tool every startup should have in their toolbox

Source: Google

So why is data important in marketing? Data helps you understand your target audience better, which gives insight into what types of marketing campaigns will perform best. These days, people consume content on a variety of devices, so you’ll need to know which devices are most used by your target audience. Then, you can put more emphasis on those platforms.

Seasoned marketers will tell you that data has the power to greatly increase the return on investment (ROI) on your marketing. A good example of this: Mumzworld saw a 300 percent ROI on their ad spend thanks to insights from Google Analytics. Need we say more?


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Leadfeeder is a website visitor tracking tool that tells you which businesses are visiting your website, even if the visitor does not fill out a form or download a resource.

Using a website visitor tracking tool (which is similar to analytics, but with the ability to identify which individual companies visit your website) is an effective method of lead capture.

By identifying the businesses visiting your site and monitoring the pages they visit and the content they read, you can develop outreach and engagement opportunities based on their actual site engagement.


Free 14-day trial; paid plans start at $69 per month.


Buzzsumo is a powerful marketing tool which lets you find out what content is popular by topic on any website. It is a dream tool for all the content marketers as it does the most time-consuming job of scanning the social media websites and finding out what are people talking about (content with most engagement) at any given time.

​This marketing tool also helps you to find a suitable influencer for your niche who you can partner with to increase your website’s visitors, get more fan following, and to get more brand exposure.

Buzzsumo is a freemium marketing tool which comes with a 7-day free trial period.


A leaking sales funnel can be frustrating. After all, it takes time, effort, and money to build one so it has to convert, right?

Plug those leaks with Hotjar. Like Google analytics, it’s a web analytics tool. But Hotjar goes further–it gives you data on activities visitors take on your website, like clicks and scrolls. You get insights into how users are interacting and, most importantly, where they drop off.

Hotjar goes further by giving you data on every click, scroll, and any other activity that visitors take on your website.

Source: Hotjar

While Hotjar is a paid tool, it’s affordable–pricing starts at $89/month for websites with up to 20,000 visitors a day. Not ready to commit? You can sign up for a 15-day trial. But if you’ve got a bit of money to spare, Hotjar is one of the best marketing channels to invest in. 

Product Hunt

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Product Hunt is now the go-to launch platform for startups and enterprises putting a new product into the market. It has a pre-existing community of testers and early adopters willing to try new products.

Adding a product is free, but the Product Hunt team also offers the Ship product, an all-in-one launch package that includes a landing page, email subscription tools, email messaging tools, analytics, A/B testing, and webhooks for lead captures.


Free; Ship pricing starts at $80 per month.




Email boasts of ROIs of up to 4400%. Effective as this marketing platform is, it’s also affordable, particularly if you opt for a platform like Emma.

When it comes to marketing, no channel can outperform email when it comes to generating a good ROI. Email boasts of ROIs of up to 4400%.

Source: Emma

Emma is a powerful email marketing tool that allows you to easily build an email list, connect to your audience on a personal level, and execute effective campaigns. With its ease of use and powerful features (like advanced segmentation and analytics tools), you can be up and running in no time. Emma’s high deliverability rates also ensure that the chances of your emails landing in the right inbox are close to 100%. Other features include:

  • Emma HQ: Emma HQ allows for approval and monitoring of email campaigns across multiple locations. 
  • An analytics dashboard: Get insight into how people interact with your emails.
  • A/B testing: Send the best email by split testing different elements of your emails and amalgamating the ones that perform best.
  • Landing page builder: Build landing pages as easily as you would compose an email with Emma’s drag-and-drop landing page builder.

If there’s one thing you need to help you push your startup off the ground, it’s a targeted audience that you can pitch your product to. Email is the best platform to help you do that as it gives you direct access to your ideal customers. That’s why Emma ranks high on this list of the best marketing tools for startups.


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Sumo is a multi-app toolkit built to increase the ROI of your website. It offers a variety of pop-up tools designed to drive lead captures on every page of your website, including newsletter sign-up, special offers and lower cart abandonment rates through timely pop-up reminders during checkout. Sumo integrates with most email service providers to ensure your leads go straight to your lists.


Free 14-day trial; paid plans start at $24 per month.


SleeknoteHello Bar


Omnisend is an omnichannel marketing automation platform built for growth-focused ecommerce businesses. It lets you create robust automation workflows to reach all of your customers on all of your channels in just minutes. More than just email, you can add several channels to the same automation workflow: SMS, Facebook Messenger, Viber, WhatsApp, push notifications, and more. Omnisend also offers contact capture features that allow you to build your customer base, and smart segmentation so you can send hyper targeted messages that earn more engagement.

Omnisend offers a free plan for basic email marketing, and their Standard Plan starts at $16 per month. You can try out all Omnisend paid plans free for 14 days.


The Best Marketing Tools Startup award will go to the startup that demonstrates a viable marketing approach to a solution that meets a real business need. Reporting on its success will be a critical component of determining who wins this award. Marketing tools need not be the main product of the company, but should be a central part of advancing their business.

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