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Best New Email Marketing Software

You are a smart marketer and you know that relevant communication is what produces the best results. New email marketing software has emerged that takes this concept to a whole new level……….

Email marketing is the most important channel for direct marketers. In fact, email databases are growing faster than social media followers and are worth billions of dollars. That’s why it’s essential to build the best new email marketing software.

Constant Contact

Constant Contact Email Marketing Service

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

SendinBlue

Sendinblue Email Marketing Software

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

MailerLite – Best For the Essentials at an Affordable Price

MailerLite

Visit MailerLite

  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

TRY MAILERLITE FOR FREE

MailerLite offers all of the essentials with none of the frills.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

Omnisend – Best Omnichannel Email Marketing Platform

Omnisend

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  • PRICE STARTS AT $0
  • TAILOR-MADE FOR ECOMMERCE BUSINESSES
  • PRE-BUILT AUTOMATIONS
  • CROSS-CHANNEL SALES TRACKING

TRY OMNISEND FOR FREE

Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.

Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

  • Up to 500 emails per month and reach up to 50 contacts
  • Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard — $16 per month

  • Up to 6000 emails per month and reach up to 500 contacts
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro — $99 per month

  • Unlimited emails per month
  • Up to 3933 SMS per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

Learn more and signup now at Omnisend.

HubSpot – Best for Automated Email Marketing

HubSpot

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  • PRICE STARTS AT $0
  • POWERFUL EMAIL AUTOMATION
  • STUNNING EMAIL TEMPLATES
  • TRAFFIC AND CONVERSION ANALYTICS

TRY HUBSPOT FOR FREE

HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.

Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports

Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

Moosend – Best for Ecommerce

Moosend logo

Visit Moosend

  • STARTS AT $0
  • AI-POWERED ECOMMERCE
  • UNLIMITED EMAILS
  • REPORTING & ANALYTICS

TRY IT FOR FREE

Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.

You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.

Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro — $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise — Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Conclusion

There’s a wealth of new email marketing software on the market. Using these tools is a great way to improve your conversion rates, and generate more leads. However, it can be difficult to choose the right tool. You want to look for features like real-time reporting, A/B email testing, lead nurturing, and autoresponders.

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