When putting together an email marketing campaign, there are a variety of moving parts that need to be put into place. Email service providers, send time services and email list management software are the most common elements that make up the bulk of most campaigns. However, there is one particular element that can make all the difference in the effectiveness of your email marketing campaign – the email newsletter service itself. When thinking about what kind of email newsletter service to use, there are some landscape-altering factors that you need to consider first. Knowing these details can help you find a good fit for your particular needs and goals.
Let’s face it – email marketing is one of the best ways to reach your target market and customer base. From offering them special discounts, to sharing new blog posts, or announcing a new product release, you can get in front of your audience quickly and easily once you pick the perfect email newsletter service. There are a lot of options out there that can make your head spin, but I’m going to try and make this process simple for you.
For many small businesses, MailChimp is the most well-known email marketing platform. The service offers a free plan for up to 2,000 contacts and 12,000 emails per month. While the free version of MailChimp doesn’t allow you to send customized templates or access advanced features like A/B testing, it does support unsubscribes from your list.
If you’re a small business that needs to send out an email newsletter (or any kind of marketing email), Constant Contact is one of the best options out there. It has a very low price point, great customer service and is super easy to use.
Sendinblue is a great choice for email marketers who want to send high volume emails. It’s a French company, which means that it has a solid reputation in Europe and can offer support in multiple languages.
This provider offers automation features and email templates to help you create professional-looking campaigns with ease. In addition, it provides detailed reporting so you can see how your emails are performing and make changes accordingly.
AWeber is an email marketing service that’s been around since 1998. It provides everything you need to create and send professional-looking emails, including a free trial and template editor. AWeber also offers automations and segmentation tools, which make it easy to build targeted email lists. You can even test different subject lines before sending out a campaign by using the A/B split testing feature.
AWeber is great because it has good customer support (they respond quickly), easy-to-use automation tools, and affordable plans for small businesses. Plus, they have a mobile app that makes managing your list on the go easy!
GetResponse has a wide variety of features. It is one of the best email marketing services because it offers everything you need to run an email campaign.
You can create different types of emails and send them through the platform, including:
- Triggered emails (autoresponders) – these are sent based on actions from your subscribers like visiting a specific page or clicking on a link in your email
- Forms – A/B testing forms that drive more conversions by automatically changing the design according to user behavior (e.g., if they don’t opt-in, then get rid of the form)
GetResponse also makes it easy for you to create mobile responsive landing pages with built-in conversion optimization tools so you can test your landing pages quickly and easily before taking them live!
Campaign Monitor is so easy to use it’s almost fun, and the design tools are excellent. You can use their drag-and-drop tool to create awesome emails in a snap. They have a huge library of pre-made templates, too.
If you want more flexibility than the basic template options but not as much flexibility as building your own HTML email newsletters from scratch without Campaign Monitor, then this might be your best choice. It offers just enough customization while still keeping things simple enough for beginners or those who are just getting started with email marketing campaigns.
ConvertKit is a powerful email service that lets you send email newsletters, build email funnels, tag subscribers, segment them by interests and automate your emails. You can also create and send landing pages, opt-in forms and integrate it with other tools like WordPress.
To get started with ConvertKit:
- Sign up for a free trial at https://convertkit.com/trial
- Enter your credit card details when prompted (you won’t be charged)
- Install their app on your website or blog
- Drip is a flexible and affordable email marketing platform for eCommerce businesses.
- Drip is easy to use, even for non-technical users. It automatically syncs with your store’s email system, so you won’t need a web developer or programmer to get started.
- Drip is affordable for small businesses: it costs just $39 per month (which includes the cost of sending unlimited emails). That’s less than $1 per day!
You can use drip in its basic form by simply uploading your existing customer list into their system, then designing templates to send out emails based on what actions your customers take in the future (like purchasing a product or signing up for a mailing list). Or if you prefer more options and customization, drip offers advanced features like welcome campaigns (where people receive an introductory message when they sign up), abandoned cart emails (to remind customers about items they left behind), one-click unsubscribe buttons with opt-in checkboxes allowing recipients who no longer want them there are removed from lists automatically at any time without having to go through several steps just remove yourself from someone else’s newsletter)
- SendGrid is a cloud-based email delivery platform.
- With over 500 employees, SendGrid is based in Denver, Colorado.
- In 2019, this company was acquired by Twilio for $2.5 billion.
- It started in 2009 by two former Amazon engineers and has since grown to become the largest provider of transactional email delivery services on the market today with over 100 million active users worldwide who send 1 billion emails per day with it.
HubSpot Email Marketing
HubSpot Email Marketing is a product of HubSpot, a marketing software company that provides solutions for small businesses. It’s part of the HubSpot Marketing Hub, which also includes Website Builder and WordPress Integration.
HubSpot Email Marketing is a complete email marketing platform with features including:
- Automated segmentation and personalization
- Custom-designed templates
- Seamless integration with other HubSpot products
The best email newsletter service for you depends on your needs and budget.
- You should consider your budget and requirements when selecting the best email newsletter service. There are many different services available, so it’s important to compare the features of each one.
- A lot of popular email newsletter services have a free trial option, which is an excellent way to test out all their features before committing to an account.
- You can save money by paying for an entire year upfront instead of month-to-month if you prefer not to be locked into a contract with a company.
Stand-Out Subject Lines
- Short and sweet: The shorter your subject line, the better. According to MailChimp, the average subject line length is 18 words. And HubSpot found that messages with fewer than 50 characters get 24% more clicks.
- Strong action verbs: Examples include “learn” or “discover” instead of “tips for…”
- Include numbers: People like seeing how many things are in a list (like 7 tips) or how many people have responded (like 22 responders). This creates an urgency for readers to respond themselves so they can be part of something exclusive!
- Emojis! They make any message seem more personal—and who doesn’t love an emoji?
Personalization is a powerful tool for increasing the effectiveness of your email newsletters. When you personalize your emails, it can increase open rates and click-through rates as well as improve sales and decrease unsubscribe rates.
The best way to personalize emails is by using your email marketing platform to automatically address recipients by their first name, which helps strengthen the relationship between you and your customers.
The best way to get your reader interested in what you’re offering is to tell a story. A good story will give them an idea of who you are and why they would want to do business with you, even if it’s not immediately obvious how the two are connected. If possible, try to make it personal—weave in details from your own life that make the piece feel more genuine and relatable.
Stories are also a great way for readers to connect with one another; if someone else has gone through similar situations as yours, then there’s a chance that person will be able to relate and empathize with what happened in their own lives. In this way, storytelling helps build trust between buyer and seller—something no other form of communication can do quite so well!
Show vs. Tell
You may have heard this before, but I’m going to say it again: images can support your message and help make your emails more interesting. When you’re writing an email newsletter, don’t just tell your readers what they should do or what happened in recent events—show them!
You’ll also want to focus on getting subscribers to take action with your email newsletters. If you want them to subscribe or buy something from you, be specific about what they should do and why they should do it. For example: “Subscribe today so we can send you our latest updates.”
And don’t forget about the subject line! The subject line is one of the first things people see when opening an email inbox; if it’s boring, unappealing or unclear then no one will want to read any further into the rest of your message. Be sure that whatever comes after “From” (your name) is compelling enough for readers not only stop and open up but also remember who sent the message later on down their own personal timeline of messages from other sources such as friends/family members etcetera…
Clear Call to Action
- Make the call to action clear and visible. A good email newsletter has a clear, concise call to action that’s easy to spot no matter what device it’s viewed on. No matter how many times you send an email, your subscribers will always appreciate having a way of knowing what you want them to do next—and they won’t hesitate in taking action if they can see exactly where their interests lie (especially if it means getting more of what they like!).
- Use one call to action per email. It may feel like a good idea at the time, but don’t have multiple calls-to-action in one email; this will only confuse your subscribers and turn them off from reading future messages from you entirely! Instead, focus on one specific objective with each email so that readers know exactly what their goal is when engaging with your content.
- Tell subscribers what you want them do — or else there’s no point in sending out an email at all! If someone doesn’t know why they should click through or read every word of promotional material then there’s no reason for them too since nothing about it stands out as being particularly relevant or interesting enough compared against other options available elsewhere online today which means less traffic coming back over time due being confused about why something was sent at all…
Utilize GIFs and Animation
GIFs are a great way to express a feeling or experience. It’s also a good way to show a process or progression, like how you make your product or service. GIFs can be used as an element of visual interest to break up text and make your email more visually appealing.
Here’s an example: I recently received an email from Uber about their carpooling option that utilized animated GIFs as well as still images. The animations were fun, but they also helped me understand the basics of how carpooling works in their app (which is pretty neat).
Consistent Sending Schedule
Establish a regular cadence for sending emails.
The most successful newsletter senders have established a rhythm of sending email newsletters on a regular basis, says [email][email protected][email]. “Consistency is key,” he says. “This is true whether you’re offering daily or weekly content.”
Choose a day of the week that works for you and your audience. Most businesses choose to send their newsletter on either Tuesdays or Fridays—but it’s up to your business which day works best for you!
Think about when your audience is most likely to be able to read/view your newsletter. If you’re looking at data from previous years’ campaigns, see if there are any trends in when people open or click on each email campaign—and take those into consideration when planning future sends!
Ask yourself, “What is the point of this newsletter?” Do you want it to convince readers that your nonprofit has a cause worth supporting? Do you want to send out an update to your donors? Are you trying to raise awareness or encourage people to sign a petition? Whatever it is, make sure the call-to-action is clear and visible.
Once you’ve figured out what the point of your newsletter is, it’s time to come up with a call to action. The call-to-action (CTA) is an action that invites the reader to do something after they finish reading your email. It can be something as simple as clicking a link or button or filling out a form on your site. A good CTA should be clear and visible so people know exactly what they need to do next when they click it, without being distracting or overwhelming them with options.
Here are some examples of effective CTAs:
- If you want people to sign up for more information about how they can help, use text like “Sign up for updates on how you can get involved.” Or if you want them donating money immediately, use text like “Donate now.”
- If you’re trying to raise awareness about an issue affecting children around the world—like poverty—ask readers directly: “How many millions of children live in extreme poverty? Sign our petition today!”
I agree with all of the above, however there is only one service that it would make sense for me to use. They absolutely have the best service! How do I know? I use them! The Best Newsletter Email Service is Return Path. They are an exceptional company that offers a wide range of services to optimize email marketing results. One outstanding feature of Return Path is the ability to enable CAN-SPAM compliance in minutes. It doesn’t get any easier than that! Return Path offers many more options here to help you easily grow your business. See how by clicking the link above?