If you’re not familiar with what an email marketing service is, the term may sound a bit redundant to you. However, there’s nothing redundant about an email marketing platform. In fact, it’s one of the most powerful tools in your online business arsenal. Readers will automatically be given reasons why they should choose from a particular tool.
The sheer fact is email marketing works. It’s one of the most effective ways of reaching people and building your audience. As a bonus, it’s cheap – all you need is a good email authoring tool and an impressive signup form. But which software should you choose? I’ve tested dozens of platforms on this scale, and here is my list of the best ones.
Best Newsletter Platforms
Mailchimp
MailChimp is a software as a service (SaaS) company that allows users to send email marketing campaigns, automated messages and targeted ads.
The MailChimp platform is easy to use and flexible to fit a wide variety of needs. The interface of the software is clean and intuitive, making it easy for anyone with basic computer skills to get started with the platform. The free version provides enough features for most businesses’ needs, but premium tiers are available if you want more advanced features or larger storage limits.
Convertkit
Convertkit is a popular email marketing platform that’s built for professional bloggers. It has many advanced features, including automations and separate autoresponders for different lists. You can send emails to subscribers in multiple languages, connect with other services like Zapier or Mailchimp, and see statistics about each subscriber on your list.
Convertkit offers a free plan for up to 500 subscribers (which is more than enough for most small businesses) as well as a paid option starting at $29 per month. If you go with the paid version of Convertkit, there are no extra fees or hidden costs aside from what you pay per month—no setup costs or cancellation fees if you decide not to keep using it after your trial period ends! And if anything goes wrong during your trial period, their support team will be happy to help you out over chat or phone call so everything gets resolved quickly and easily 🙂
Aweber
Aweber is another option for you if you’re a blogger or have a small list. It’s simple to use and has lots of templates, so you can send newsletters on the fly without having to worry about design. Plus, it has integrations with most major email marketing tools.
The free plan will work great for anyone with less than 1,000 subscribers and sends up to 12,000 emails per month–after that you’ll need to upgrade your plan if your list grows larger than that!
Campaign Monitor
One of the most popular email marketing platforms is Campaign Monitor. The simple and intuitive interface makes it easy to create and send emails without any web development experience, making it a great choice for beginners.
Once you’ve set up your account, you can start creating beautiful newsletters with no coding skills required. It also has integrations with other tools like Google Analytics and MailChimp so that you can easily track subscriber behavior and get insights from your campaigns.
The only downside is that it doesn’t have many templates available at launch, but it does offer some customizing options so that you can design your own template by tweaking colors or fonts.
Constant Contact
I can’t think of a better tool to use if you want your emails to look great and have a professional feel.
In addition to the user-friendly interface, Constant Contact has excellent email templates that make it easy for you to create custom emails in minutes. These pre-made templates are designed by professional designers and give you lots of options for newsletters, announcements and event invitations.
The free plan comes with all the basics: up to 1,000 subscribers; up to 5 email addresses; access from any device; tracking reports (opens, clicks & unsubscribes); social media integration; A/B testing (test different subject lines).
If you need more than that, there is also an option for extra features like unlimited image uploading or additional storage space ($10 per month).
These are the best email newsletter platforms.
If you’re looking for an email marketing platform, there are a lot of options to choose from. But if you want the best email newsletter platform, we’d suggest Mailchimp. With Mailchimp’s easy-to-use interface and helpful resources like their blog and Facebook page, setting up your account is simple—and once it’s up and running, managing it will be too!
MailChimp offers three plans: Hobbyist ($0 – $79 per month), Basic ($80 – $399 per month), and Pro ($400+ per month). You can test out all three before deciding which one works best for you—and if none of them do, they’ve got plenty more options on their website as well!
best newsletter software free
Mailchimp: The best free email newsletter software for new newsletter creators
Mailchimp is the best free email newsletter software for new newsletter creators. You can sign up with Mailchimp and start sending emails to your readers immediately, even if you’re a newbie.
The company gives away 2,000 free subscribers per month and allows up to 12,000 emails per month on its free plan — more than enough room for most brand-new newsletters that have just launched and aren’t yet growing fast.
Mailchimp also has a wealth of features for newbie marketers who might not realize they need some of these features until it’s too late (like email templates).
SendinBlue
SendinBlue is a great option for those looking to send emails to their subscribers. You’ll get the same benefits from SendinBlue as you would from MailChimp, plus additional features that make it stand out from other email service providers (ESPs).
SendinBlue offers you a free plan that allows you to send up to 300 emails per day and has no limit on how many emails your recipients can receive each month. The only downside of this plan is that there’s a minimum of 100 subscribers required before you can use the service at all. If your company doesn’t have enough people registered on its mailing list yet, then this might not be the best option for your business right now. However, once you reach this threshold in terms of account signups and engagement with customers through email marketing campaigns, SendinBlue will be able to help take your business’ communication strategy even further than before!
MailerLite
MailerLite is a great option for businesses and individuals who want to send emails but don’t have a ton of money to spend on their newsletter software. MailerLite has a free tier, as well as paid tiers that start at $9 per month.
The features of MailerLite’s paid tiers are really quite good considering that you can get started for under $10 per month:
- Unlimited emails and subscribers (up to 25,000)
- Unlimited landing pages (up to 5)
- Free landing pages with the paid plan ($9/month)
FreshMail
- FreshMail is a Polish company that provides email marketing software for small businesses.
- FreshMail provides an easy-to-use drag-and-drop email editor, which allows you to customize your emails with simple drag and drop actions.
- FreshMail also allows you to integrate your CRM system with the email software so that you can send personalized emails based on data in your CRM system. For example, if a user has added their name and phone number in the past during signup, then this information can be used when sending out future newsletters to them (e.g., “Hello John!”). This can help increase engagement rates because people feel like they’re receiving a personal message from someone within the company that knows them by name.
MailChimp is the best free newsletter software and has a good free tier.
If you’re just getting started with email marketing, MailChimp is an excellent place to start. The free tier has a limit of 2000 contacts and 10,000 emails per month. It’s also the most popular newsletter software on the market, so if you’re looking for help or inspiration from other users, you’ll find it here in spades.
Pros: Easy to use interface with unlimited email templates built in; user-friendly drag-and-drop editor makes creating campaigns simple; good customer service via phone or live chat; good analytics available through their web app Cons: Harder to see overall performance of your campaign (like open rates)
Conclusion
Ultimately, the best newsletter platform for you is the one that will help you achieve the results you want with your email marketing efforts. We hope that we’ve been able to provide some helpful information to get you started on a detailed evaluation of tools that will ultimately lead you to the right fit. While there are certainly plenty of platforms to choose from, Campaign Monitor is often rated the top email marketing platform of choice for small businesses. Their drag-and-drop editor makes it easy for anyone to design engaging and effective newsletters without breaking the bank.