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Best Of Email Marketing Tools

There’s no getting away from it – email marketing is what powers most of the web. And small businesses are taking advantage of this free and effective platform at an unprecedented rate. A recent study by the Radicati Group found that nearly 96% of organizations worldwide use some form of email marketing (and that doesn’t include websites that merely have an email contact form).

Your business probably wouldn’t be where it is today without email marketing. With the cost of doing things online being so low, you can’t afford not to take advantage of the opportunities that having an email list provides.


If you’re looking for a more cohesive tool that combines email marketing and transactional email features, Mailjet could be the perfect choice. The platform offers a free option with the ability to send 6,000 emails per month and includes an email editor, A/B testing, analytics and much more.

There is also a paid version that includes additional options such as scheduled campaigns (send emails at certain times) and templates (add your own branding).

Pabbly Email Marketing

Pabbly is the best email marketing tool for small businesses because it’s easy to use and has everything you need to get started right away.

  • Unlimited emails, lists and forms
  • Customizable templates
  • Personalized emails
  • Analytics and reporting

Benchmark Email

Benchmark Email is an all-in-one email marketing tool that allows you to create, design, publish, send and analyze your emails. Key features include:

  • A drag & drop interface so you can easily create beautiful templates
  • An easy-to-use editor for designing your email templates with HTML or rich text editors
  • Built-in analytics tools for tracking the success of your campaigns, including opens and click rates
  • Support for image uploads right within the service


Omnisend is a comprehensive email marketing platform that offers a variety of features. It’s great for marketers who want to send emails, but it also has some tools to help you manage your social media accounts, organize customer data, and even create landing pages.

Price: Omnisend costs $49/month (billed annually), which makes it one of the more expensive options on this list. Like most other services here, though, you can also pay by the month or year if that works better for your budget.

Pros & Cons: Omnisend has a good reputation for delivering quality products—the company was founded in 2010 by two brothers who wanted to make it easier for businesses to succeed with email marketing campaigns (for full disclosure: one of those brothers is now my husband). The software has won several awards over its relatively short history including Best Email Marketing Platform from VentureBeat and Best Startup from Product Hunt. On the other hand there have been some complaints about slow customer service response time; I wouldn’t rely too heavily on phone support since most issues are resolved within 24 hours via email anyway (and they offer free chat support as well if needed).


Sendinblue is a platform that allows you to send out emails, manage your subscribers and track the results of your campaigns. It offers both free and paid plans with the free plan allowing you to send up to 300 emails per day.

Constant Contact

With Constant Contact, you can do it all (well, almost). This email marketing tool is free for 30 days and allows you to create beautiful emails with ease. It’s great for small businesses with a limited budget who want an affordable way to reach their customers.

It’s also perfect for non-profits because it includes free storage space on their servers so your messages don’t get blocked by spam filters. If your business is ecommerce or blog-based, Constant Contact makes it super easy to manage all of your customer data in one place—allowing them to send out targeted campaigns at the right time without having to purchase any additional software or plugins like MailChimp does. Restaurants love this tool because they can easily update menus online with photos from Instagram; other industries like real estate agents have found success using it as well!


Mailchimp is an email marketing tool that offers both free and paid plans.

It’s easy to use, making it great for small businesses.

Mailchimp also has an email automation tool, which can help you create automated campaigns that send out emails based on specific events or triggers. These include things like a customer’s birthday or anniversary, as well as certain behaviors (like when they open an email). You can even set up custom rules for your subscribers’ behavior!

You don’t need any coding experience; Mailchimp allows you to easily create beautiful emails with their drag-and-drop builder feature.


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There are many options for email marketing tools.

The best email marketing tools are the ones that make it easy for you to connect with your audience, collect data and insights, create beautiful emails that convert, and automate the boring parts of sending emails.

Here’s a list of some of the tools we recommend:

free email marketing tools

#1. Sendinblue

Sendinblue is an affordable, easy-to-use email marketing tool that offers great customer service, making it ideal for startups or small businesses. It includes a lot of features that make it great for email marketing and SMS marketing, including automation tools and A/B testing.

#2. Mailchimp

Mailchimp is a freemium email marketing software that allows you to send marketing emails, automated messages and targeted campaigns. It also allows you to create, send and track email marketing campaigns.

What makes Mailchimp different from other free email marketing tools is that it allows you to create your own templates which are mobile responsive. This means that your template design will look good on any device used by your audience member no matter if it’s an iPhone or Android phone.

#3. Hubspot

HubSpot is a software company based in Cambridge, Massachusetts. It develops and markets a software service for inbound marketing also called HubSpot. The HubSpot toolkit helps businesses to increase their search engine optimization (SEO), improve their conversion rates, and achieve greater visibility through social media marketing.

The basic version of the toolkit allows users to create landing pages with forms, email autoresponders, and text-based ads; however, its most useful feature is its ability to provide analytics about conversions on each page of your website.

#4. Leadpages

Leadpages is another great email marketing tool that you can use to build landing pages and create simple e-commerce stores. Leadpages also offers a free trial on their website, so you can try it out for yourself before committing to anything.

Leadpages offers an incredibly easy drag-and-drop editor to help you create your landing page. The editor makes it possible for anyone to create professional looking landing pages without having any design experience! You’ll be able to create beautiful, attractive pages in no time at all with this amazing tool.

If your goal is just to get people onto your mailing list but don’t want them leaving right away (or if you’re building a sales funnel), then Leadpages might be the perfect solution for you! They offer a free lead magnet delivery system which allows users to collect emails while giving away valuable content like optin forms or reports etc…

#5. Constant Contact

  • History

Constant Contact is an email marketing company that was founded in 1998. It now has over 3 million users and generates over $1 billion in revenue per year.

  • Features

Constant Contact’s platform allows you to create newsletters, automate emails and track your results. You can also integrate with social media platforms such as Facebook and Twitter to reach a wider audience. With their “send” feature, you can schedule an email campaign weeks ahead of time so that you aren’t stuck trying to send it last minute when people are busy traveling or just don’t care anymore (not that anyone ever falls into those categories).

  • Why it’s better than the competition: Constant Contact gives users access to analytics so they can see what works best for them—which colors work best? Which subject lines get opened most often? How many clicks should each link have? These insights can help marketers optimize future campaigns based on past performance metrics rather than guesswork or hunches about how customers will respond.#ENDWRITE

A list of email marketing tools

A few of the email marketing tools mentioned in this article:

  • SendGrid
  • MailChimp
  • Campaign Monitor


Do not spend your time by wasting it to look for email marketing equipment. There are already lots of tools right now that help you make a professional email campaign with ease. Once you’re through with this email marketing guide, you will be well equipped to beat your competitors in effective email marketing campaign without spending a lot of money.

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