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Best Online Email Marketing Tools

The online tools market has been growing over the past few years as more and more companies expand their business and require customized solutions for their newly-created marketing needs. There is a wide range of online tools that can assist you with your email marketing strategy, from free email marketing tools to paid services.

For a lot of business owners, email marketing can seem like an overwhelming task. From a busy schedule and lack of knowledge, to the cost of setting up and maintaining an email marketing campaign, it is understandable why most business owners will never send out an email newsletter. However, there are lots of great tools that help simplify email marketing. The best part is, many of these resources are 100% free and easy to use.


HubSpot is one of the leaders in the email marketing world, and they offer an easy-to-use, free plan that includes a lot of functionality. The free plan includes up to 2,000 contacts and up to 15,000 emails per month (the equivalent of about two months’ worth of emails).

The email design tools are very good on HubSpot’s platform; there’s no inputting HTML code or anything like that—it’s all drag-and-drop. This makes it easy for anyone with minimal experience designing emails to put together an effective campaign without having to worry about coding errors or learning any new skills.


MailChimp is one of the most popular email marketing tools out there, and it’s also one of the most generous. You get most of its features with their basic plan (for up to 1,000 contacts), and you can even try it for free for up to 2,000 subscribers.

While MailChimp’s free plan does have limits (you can send up to 12,000 emails per month), it’s more than enough for small businesses or hobbyists who just want to test out their email list before deciding whether or not they’re ready for a paid option.

Zoho Campaigns

Zoho Campaigns is an online email marketing tool that lets you create and send email newsletters, manage subscriber lists, and track the performance of your campaigns. There are two versions of Zoho Campaigns: Free and Premium. The free version allows you to send 12,000 emails per month to up to 2,000 contacts and includes all the essential features for running successful campaigns (including templates, forms integration and A/B testing).

The Premium version offers additional features such as personalized landing pages, team collaboration tools and a powerful analytics dashboard.


There are many email marketing tools available for the small business owner. However, do not get lost in the sea of options and lose sight of what you need your email marketing software to do. If you are looking for an easy-to-use solution that will allow you to create custom emails, send them to a list of contacts with ease and track their effectiveness, Sender is one option that should be considered.

Sender’s intuitive interface makes it easy to set up your account and start sending customized messages right away. The software also offers built-in templates that can help save time when creating new campaigns or automating existing ones. You can use these pre-built templates as a starting point for creating new emails or customize them further by adding content from other sources such as Google Drive documents or Dropbox folders containing images and logos from your company website.

The bulk email sender feature allows users to send up 10,000 emails per hour using just one account – something that most competitors don’t offer at this price point (most charge $5-$10 per 1k sent). This means small businesses can send out large amounts of targeted messages without having any negative impact on server performance due to high volume traffic generated by these automated campaigns


  • ConstantContact

This cloud-based email marketing solution enables you to create and send email marketing campaigns. It offers a wide range of features including marketing automation, customer surveys, event marketing and social media monitoring. The interface is very user-friendly and allows users to track results in real time. Other notable features include landing pages, online donations, local deals and online listings as well as email marketing campaigns that can be customized for different types of businesses (e-commerce websites for example).


  • What is ConvertKit?

ConvertKit is a tool designed to help bloggers and other content creators run email marketing campaigns. It’s a great option for anyone who wants to build an engaged list, send personal messages that are relevant to each subscriber, and get results from their subscribers with ease.

  • Who should use it?

Bloggers and content creators who have at least 1,000 subscribers on their lists are the best candidates for using ConvertKit (although you can start with fewer than that). The service offers plenty of free features if you’re just starting out, but if you want access to more advanced tools or higher limits on your campaign size or number of subscribers, then a paid account will be required.

Campaign Monitor

Campaign Monitor is a great option for ecommerce businesses, but it’s not the only one. Why? Because it’s easy to use and set up, with plenty of templates to choose from. You’ll find that this tool helps you create beautiful email campaigns within minutes. If you have more complex needs—for example, if you want to track the effectiveness of certain campaigns—you may need something else. Otherwise, Campaign Monitor is a good choice for most people.

For free trial signups only (not sure why they can’t be more clear about this), they charge $9 per month after the trial ends (which means their “basic” plan costs $18 per month).


SendinBlue is a powerful yet easy-to-use email marketing tool. SendinBlue offers both a free plan and a paid plan, which start at $25 per month. Their basic plan allows you to send up to 500 emails per day or 5,000 emails per month and includes unlimited contacts, bulk uploads (20MB), templates and segments.

Their premium plan costs $100 per month but offers more advanced features like A/B testing and custom HTML templates. You can also add on additional users for $15 each/month if you need additional help managing your campaigns or have multiple marketing teams at work in your company.

The options out there can be overwhelming, but you’ll find your favorite soon enough.

You’re in the right place. If you’re looking for a tool that can help you send emails, manage subscribers and build email marketing campaigns then this post will help you find it.

We understand how overwhelming this can be so we did all the hard work for you and reviewed over 70+ email marketing tools. In addition to giving them all a thorough test run we also got feedback from other marketers on what they thought of each tool.

In total we collected over 100 reviews so here are 10 of our favorites!


Mailchimp is an email marketing software that allows you to send up to 12,000 emails per month for free. This means that Mailchimp will be a great starting point if you are just beginning with email marketing and want to get your feet wet.

In addition, Mailchimp has the best customer support system and offers a wide variety of templates for your emails. Since it is free, there are no limits on design choices or features either!


If you’re a small business owner, HubSpot is a good option for your email marketing needs. It’s got a ton of useful features that help make sure your emails are personalized and optimized for maximum effectiveness.

  • Free version available
  • Drag and drop editor makes it easy to build templates from scratch or customize existing ones
  • Personalization tool allows you to target specific audiences based on data collected about them in previous interactions with your brand, including website visits and contact forms filled out through the platform itself
  • Spam checker ensures that the messages sent through their system won’t be marked as spam by ISPs

Constant Contact

Constant Contact is one of the best email marketing tools on the market. It’s easy to use and has a lot of integrations, so you can use it with other services you’re already using. The interface is very simple, making it easy to get started and design emails that look great. The documentation is good as well, so if you run into any problems or have questions about how something works, there are plenty of resources available for you to learn more about Constant Contact’s features and functions.

In addition to being easy-to-use for beginners and having a lot of features for those who want them, Constant Contact also has a free plan that allows you to send up to 500 emails per month—enough for most small businesses or startups!


AWeber is an email marketing platform founded in 1998. The company was based in Pennsylvania, but it’s since been acquired by Infusionsoft and moved to Texas. Today, AWeber has more than 120,000 businesses as customers and offers a variety of services that allow you to create newsletters and manage subscriber lists as well as track campaign performance.

What makes Aweber stand out from the crowd? It’s got one of the best-known features among all email marketing tools—the ability for users to send automated triggered emails based on when subscribers click your links. In other words, if someone clicks on your link about hiking gear after hearing about hiking boots from a previous campaign, then automatically send them an email offer for waterproof socks without having to manually run another campaign yourself!


If you’re a professional blogger, author or marketer that needs an email marketing tool to help grow your business, then you should give ConvertKit a try.

ConvertKit is quite easy to use and is great for list building. It also includes email marketing automation features such as automated welcome emails, triggered emails based on behavior and more. The free version of the service offers up to 100 subscribers and 2,000 monthly sends with no transaction limits. If you need more than this, then their paid plans start at $29/month for up to 1,000 subscribers with unlimited sends.


Sendinblue is an email marketing tool that allows you to send up to 300 emails per day for free with its basic plan. You can create different lists of contacts, segment them based on interests and demographics and use automation rules to trigger your emails. The free version also includes A/B testing so that you can test which subject line or layout works best for your audience.

Sendinblue is a great option for small businesses or start-ups because it offers many features at no cost—no credit card required!


Drip is an excellent ecommerce email marketing tool that does a lot to help your business grow. It’s easy to use, but the best part about it is how smart it is. Drip gives you insights into what your customers want and helps you create better content that they actually want to receive.

The interface of this software is great—you can easily see who has opened your emails or not, which allows you to send more personal messages in the future based on what works best for each individual customer (and thus increase sales). You can also build up customer lists with subscribers who have clicked through on specific links or products within your store. The results are then segmented into different categories based on demographics like age or gender so that you know exactly where to focus your marketing efforts moving forward.


GetResponse has the best email deliverability rate of any platform we tested, meaning that your emails will reach more inboxes and be read. The company offers a variety of templates that you can use to create beautiful emails that are responsive, meaning they’ll look good no matter what device they’re viewed on. And if you’re comfortable with coding, GetResponses’ drag-and-drop editor allows you to create your own custom HTML email templates from scratch.


Pinpointe is a great email marketing tool for medium sized companies. It offers enough features and flexibility to suit most needs.

  • Pinpointe’s ability to personalize your emails by using customer data is one of its best features. This can help you create more effective campaigns, which can then boost sales and brand awareness.
  • The way that Pinpointe allows you to create multiple lists of subscribers makes it easy for companies with different target audiences (such as B2B vs B2C). You can also use these lists for different types of communication such as newsletters, blogs or product updates so that each group will receive the information they want from you in an appropriate format.

There are lots of great email marketing platforms that you can use to build your business and your brand.

Email marketing is a great way to connect with your audience and grow your business. There are lots of great email marketing platforms that you can use to build your business and your brand.

You may find yourself asking: What are the best email marketing tools? Which one should I use? Which one works best for my needs? The answer depends on what kind of company you run, how many resources (time, money) you have available, and what kind of results you want to achieve. Here’s an overview of some popular options:

  • MailChimp (free up until 2k subscribers)
  • Campaign Monitor ($10/month for up through 10k subscribers)
  • SendGrid ($9/month for up through 50k subscribers)


We hope that this list has helped you to find the best online email marketing tools. Running a successful email marketing campaign can be hard, but with the right tools your job becomes easier and you’ll be able to focus on more important tasks without wondering if you’re doing it right. We’ve shown you the top ten tools we found from our research, but there will always be new online email marketing tools to take their place. Follow the trends of your market to stay on top of things, and pick the tools that suit you best.

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