Skip to content

Best Platform For Email Marketing

Email is the bedrock of digital marketing. Email platforms provide the tools needed to effectively design, broadcast and track email campaigns. Email marketing goes beyond sending newsletters, offers and promotional messages but encompasses engagement of current and future customers. Digital marketers can design and manage email campaigns from start to finish with any one of these email marketing platforms listed in this article. Email marketing is one of the most effective online marketing techniques. Studies show that emails sent to specific, targeted audiences generate a 22.4% response rate. What’s great about email marketing is that you can segment your list to generate highly-targeted results. So lets take a look at which email platforms are the best for getting your emails delivered and read, while also maximizing your marketing ROI.

I get it — you want to start an email marketing campaign. You know it’s important and worth a little bit of your time. But let’s be honest, there are so many platforms out there (and even more reasons why you should use them). When I first started out I thought MailerLite was the best platform for email marketing because they had great templates. But over time I’ve realized that other elements have just as much (if not more) of an impact on your email marketing campaigns. The options for email marketing tools are endless, but which one is the best? When it comes to sending email marketing campaigns, you want to make sure that it’s as simple and efficient as possible. This article will list a few different email marketing platforms and compare them to help you find the best one for your needs!

What is email marketing?

Email marketing is the use of email to send promotional messages to customers or potential customers. This can be done to promote a product, service or event. A company may use email marketing to keep their customers informed about their business and also encourage them to purchase something. It is an effective way of reaching large numbers of people at a relatively low cost, especially when compared with direct mail or print advertising.

Email marketing has been found to be one of the most effective ways for companies to communicate with their customers because they are always on hand and easy for your business to access anytime you want them too!


GetResponse is an email marketing platform that has been around since 1998. It is a self-service platform that offers a complete email marketing solution, including web forms, autoresponders, landing pages, and even webinars.

Why GetResponse?

GetResponse is easy to understand and use, which makes it ideal for beginners. The app offers free templates and drag-and-drop editing tools as well as powerful analytics. You can also customize your emails with their large library of professional images or video backgrounds in addition to designing your own using the HTML editor included in the app. If this sounds overwhelming to you or if you want something more advanced than GetResponse can offer out of the box then check out MailChimp below!


Moosend is a service provider for email marketing automation. It’s easy to use, has a drag-and-drop editor, dynamic content and more.

Moosend is one of the most affordable email marketing service providers on the market. They offer both free and paid plans, so you can try them out before committing to a monthly payment plan.


Mailchimp is one of the best platforms for email marketing. It allows you to create and send targeted emails, manage your subscribers and track your results.

In addition to these features, it also provides analytics to help you make informed decisions about what content is performing well among your readership. The platform also has great integrations with other tools like Hootsuite and WordPress so that you can streamline your workflow.

Constant Contact

If you have a small business and want to get started with email marketing, Constant Contact is a great choice. The platform’s user-friendly interface and robust email builder make it easy for novice marketers to create effective campaigns.

In addition to the basic features like segmentation, social sharing, and clickthrough tracking that most email marketing platforms provide, Constant Contact offers excellent customer support as well as robust integrations with other popular online services such as Zapier, MailChimp, and Salesforce.

Cons: The only downside of using Constant Contact is that the service can be quite expensive depending on your needs (a single user costs $19 per month). However if you need more advanced features such as drip campaigns or A/B split testing then it might be worth paying extra for these add-ons.


AWeber is an email marketing service provider that allows businesses to create and send email newsletters. It also provides a drag-and-drop email builder, allowing users to create beautiful emails that look professional.

AWeber is a secure, reliable and easy to use email marketing service.


Drip is one of the newer email marketing tools out there, but it’s quickly become a favorite for many of the industry’s top marketers.

Some of the reasons why:

  • It has an easy drag and drop interface that makes creating visually appealing emails simple.
  • Its reporting features allow you to see how your campaigns are performing and how successful they’ve been at getting users to take certain actions, such as purchasing products or signing up for a newsletter.


SendinBlue is the most popular email marketing software in France and one of the fastest-growing email service providers in Europe. It offers a comprehensive marketing software platform that’s easy to use, with a wide range of features including:

  • A/B testing
  • Marketing automation tools
  • Campaign reports, tracking and analytics


ConvertKit is another great choice for email marketing. It has a clean and simple interface that makes it easy to create and send emails. The platform also offers a variety of features such as segmentation, automation rules, RSS integration, third-party integrations, landing pages and forms. You can also build your own custom forms with ConvertKit if you need something different from their default templates.

ConvertKit pricing starts at $49/month for 500 subscribers with the ability to add more subscribers or upgrade your plan as needed. If you’re using ConvertKit for email marketing services then this will likely be enough space for your needs since most businesses won’t have more than 1000 subscribers unless you have a very high volume operation (such as an online retailer). You can even get started with what’s called “Starter Mode” which allows you up 5k monthly sends for free without any credit card information required! That’s right – no credit cards needed!


ActiveCampaign is an email marketing platform that allows you to create targeted email campaigns based on customer behavior. The software is a favorite among small and medium-sized businesses, especially those in the retail, e-commerce, and service industries.

ActiveCampaign offers several features such as:

  • Automated follow-up emails (like birthday reminders) for customers who have purchased from you in the past.
  • A built-in CRM system to track your prospect’s behavior across multiple channels including social media platforms like Facebook or LinkedIn. This feature helps you stay updated about who your best prospects are at any given time while also providing data on how they may prefer responding to certain types of emails (e.g., age group).


The best email marketing tools are not always the most expensive. In fact, there are a lot of great options that can help you build your email list and market to them without breaking the bank. Here’s a look at some of the best platforms for email marketing:

  • Campaigner
  • Mailchimp
  • Constant Contact

Best 10 Email Marketing Services with Pricing & Reviews.

In this article, we’ve listed the best 10 email marketing services with pricing and reviews. These services have a lot of similarities, but each one also comes with its own unique feature. That being said, you can use any of these platforms as they are very reliable and efficient. Let’s begin with our top-rated Email Marketing Services:


The list below highlights the pros and cons of each platform to help you decide which is best for your marketing campaign. There are many options available, so if none of these are a good fit, you could try to build your own platform or find a service that is not as hands-on (like Constant Contact) and pay them to run your email marketing campaign. Email marketing is a great way to get in touch with your audience and do business. Effective email marketing campaigns don’t have to be hard to set up, though. There are tons of resources that can make all the difference from a successful campaign to a total flop. Help your company succeed with some of the best email platforms for your next campaign. Ultimately, the best platform for you to use will depend on what features you’re looking for and what kind of campaign you want to run. However, Mailchimp seems to be by far the most popular service for small-medium businesses. If you’re looking for more out of your email marketing campaigns, there are plenty of other platforms that might be better suited to your needs. It’s advisable to conduct your own research before starting a newsletter campaign.

Leave a Reply

Your email address will not be published.