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Best Practice For Email Marketing

Best practice for email marketing? That’s easy. According to the latest analytics, it is estimated that over $28 billion of revenue for businesses and organizations is generated through email marketing worldwide. Email marketing also makes up 30% of total internet marketing initiatives in North America, as well as 39% in Europe. It’s no secret that people love their inbox and love getting access to interesting information.

Email marketing best practices in 2017 include how tech is transforming the way we do email marketing. Having considered all of these strategies, a great email marketing strategy is one that utilizes a combination of several.

Keep subject lines short and to the point.

Your subject line is one of the most important ingredients to a successful email. A well-written and targeted subject line will help you capture the attention of your subscribers, increase click-through rates, and boost sales.

If you want to write effective subject lines, keep these guidelines in mind:

  • Keep them short and sweet. The ideal length for an email subject line is 40-50 characters, so that they fit comfortably on mobile phones and don’t get truncated in inboxes (which could confuse readers). Don’t make it too long or people won’t bother reading it; and don’t make it too short or your message won’t be conveyed effectively!
  • Avoid using “Free” as a word in your email’s headline because many receivers are annoyed by those words when they see them online–instead try saying something like “You’ll get this amazing offer if you read this.” You can also use urgency tactics such as limited time offers or limited quantity discounts; these types of things create excitement among recipients who may act on impulse without thinking about whether or not they really want/need whatever product/service being offered before committing themselves fully by clicking through to read more information about what’s being offered (and possibly buy something!).
  • Use emojis where appropriate but don’t overdo them—people tend not enjoy seeing too many emojis packed into one sentence so think carefully before adding extra punctuation marks! They can add emphasis where necessary but sometimes less is more when trying not overwhelm readers with too much info at once..

Get to the point with your email body as well. You don’t need an entire page to get your message across.

When writing the body of your email, focus on getting to the point. You don’t need an entire page to get your message across.

Write a compelling subject line that will grab their attention and then follow up with a short, crisp email body that highlights three benefits of your product or service. Offer an incentive for clicking through (e.g., a free ebook) and use a simple clear layout—with headings, subheadings, bullet points and bolded text—that’s easy to scan quickly by mobile users. Don’t forget the call-to-action! Make it obvious how they can make contact with you such as: “Click here to learn more.” Finally use what is called an “from” address when sending emails, which makes it clear who sent them so there are no questions about who they are from or whether they are legitimate.

Compelling subject lines are key! Make sure that your subject line is relevant, personal, and engaging.

The subject line is the most important part of your email. It’s what will get people to open it, and if you don’t do it well, then your chances of getting a click through are slim. Here are some tips for writing compelling subject lines that will help boost your open rates:

  • Use relevant keywords in your subject line
  • Make sure it’s short and to the point (less than 50 characters)
  • Don’t use all-caps or exclamation points! They make people think you’re shouting at them or being overly enthusiastic (which may not be a good thing).
  • Try to add some personalization by mentioning something specific about their business or offering a discount code for first-time orders only (this is where those email marketing software tools can come in handy).

Add a distinct voice and tone to stand out in a crowded inbox.

The best practice for email marketing is to add a distinct voice and tone to stand out in a crowded inbox. This will help you create emails that are more interesting, engaging and personal.

Use images in your emails to make them more visually pleasing and increase engagement. You can also use different types of content techniques like video, infographics, polls etc., to make your emails stand out from the crowd

Include calls-to-action (CTAs) near the top of your email for maximum impact.

As a best practice, you should make your CTA buttons stand out from the rest of your email as much as possible. If you’re using a button in your email template, this will be easy. But if you’re embedding images or HTML into an existing template, it can be more complicated. The easiest way to add a call-to-action is with text links that are different colors than the rest of the text onscreen; however, if your entire email is one long block of text (as shown above), this might not work for every single email recipient on every device they use.

To avoid confusion between other links and CTAs and also ensure maximum impact for each clickthroughs, try putting CTAs at the top of emails—and keep them there! This will help drive more clicks instead of getting lost among other content later in messages which may get read first before getting deleted when people don’t see what they want fast enough.”

Personalize your content for different audiences by segmenting them into separate lists with unique CTAs and content.

To create the most effective emails, you need to be able to tailor your content and calls-to-action (CTAs) to specific segments of your audience. By dividing your subscribers into different lists based on their behavior and interests, you can send highly relevant email campaigns that will engage them more effectively.

When designing these segments, it’s important to keep in mind that each list should have its own unique CTAs and content so that customers who aren’t interested in those promotions don’t get bombarded with them. This allows businesses more opportunity for segmentation later on down the line if they want something else from their database or wish to target new types of customers who fall under one umbrella category but aren’t currently using any products/services offered by said company yet

Use personalization tags to greet recipients with their first names or other information you have about them, such as their city or interests.

Personalization is a powerful tool that can help you connect with your readers and ensure they feel like they are being spoken to directly. It can also boost engagement rates and reduce unsubscribe rates.

How to personalize:

  • Use the first name of the person receiving the email in your subject line, if possible. If you know something unique about them, such as their city or interests, be sure to use it as well! Don’t forget “Dear” if you don’t have any other information on hand—this will ensure an even more personalized experience for your reader. Lastly, avoid using generic greeting options like “Hey there!”, which come off as impersonal and unprofessional in business emails

Review and A/B test your emails before sending them to customers.

When you send emails to all recipients, you can’t be sure if the message is going to perform well. Before sending it out to all your customers, do a test run by sending a small group of recipients the same email and see how they respond. If there are people who don’t open or click on any links in your email, that’s an indication that maybe this isn’t the right message for them. You’ll want to make changes based on what you learn from this test before deciding whether or not it’s ready for general circulation.

It might also be worth looking at how your emails perform on different devices like phones and tablets as well as their desktop computers because these platforms have different screen sizes that affect how content is displayed within an inbox window (e.g., text size).

Send email campaigns only to those who’ve opted in to receive them from you! Marketers who buy lists of email addresses generally see open rates below 10%.

The consequences of sending email to people who haven’t opted in are huge for both you and the recipient:

  • Your emails will be marked as spam. This can result in your emails being blocked by the recipient’s mail provider, and could even get you blacklisted.
  • The recipients might report your email address to their ISP as a spammer, which could result in your domain being blocked from sending future emails (including to those who have opted-in).

Use pre-header text to help users preview the content of your message, giving them another chance to pay attention to it (#11).

You can use pre-header text to give your message context and help the user preview what you’re about to say. It should be a sentence or two at most, with a link to the landing page or website that explains more about what’s in the email. You can also include a promo code or special offer here, as well as any other key information that will make it easier for users to decide whether they want to read your email or not.

Here are some examples:

  • To preview an article on our blog, head over here! (with link)
  • For all the details about our new product launch, click through below! (with link)

Email marketing works – use these tips to make it work even better!

Email marketing works because it is measurable and you can track your results. You know exactly how many people opened your emails, clicked on links, and even bought products from you as a result of emails.

Email marketing works because it’s cost-effective. Email marketing costs are far less than other forms of advertising like TV ads or print ads in magazines.

Email marketing works because you can personalize your content depending on who you’re sending the email to (i.e., if they’ve purchased something from you before). By personalizing the message according to what each person has done (or not done), we’re able to provide better service while also saving money in creating unique content for every single recipient!

Email marketing works because we can send an email out to hundreds or thousands of people at one time without having any concern about whether or not our audience will see it – unlike with other forms of advertising where only those who physically walk into a store would see our ad!


Companies need to have an email marketing strategy if they want to stay relevant and bring in new business. Email marketing is an inexpensive way to market, creating a return on investment that is much higher than many other forms of marketing. Take advantage of free best email practices and make sure you are not just creating the latest trends but are staying ahead of the curve.

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