The days of “shotgun” style email marketing are long gone. That approach worked once upon a time when people would receive dozens of spammy emails every day and have no problem hitting the Delete key. Email consumers have evolved, and they mean business. You need to adapt! The days of the “spray and pray” email marketing strategy are over. Those days are gone, along with a superior online marketing technique that will be covered on this page—email marketer best practices for 2018! They say that email marketing has the highest ROI of any digital marketing tactic, but why? There’s no doubt that for almost every company, email marketing is their way to most effectively communicate with their audience. If you’re planning on sending emails in the next couple of months, these best practices will help you to boost your open rates, click-through rates, total sales made and turn your visitors into eager repeat shoppers.
Best Practices will help you a lot.If you don’t have a marketing strategy for your company,you can always read about email marketing best practices.It will help you to define you goals,approach,marketing strategy and plan.And remember that best practices are guidelines that make your life easier and communication more effective.You will find answers for many questions:how to make an attractive email design? How to write interesting news? How to set subscriber rewards properly? Email marketing is a very effective way to build trust with your readers and grow your business. It’s also free! You don’t need to pay for shipping, make a big display, etc. All you need is something to say that will help you gain new subscribers and make sales. However, there are some things you should know before starting an email campaign.
Focus on adding value to your users with each email.
There are a lot of things marketers can do to make sure their emails are effective.
First, you want to ensure that each email you send is valuable for your users. Make sure that the content you include in the email does not just serve your needs (such as getting them to sign up for something) but also helps them solve a problem or makes their lives easier. If there’s no value in the email, why would anyone open it? That being said, don’t send an email just because it’s something you have to do (like sending out birthday wishes). Instead, use regular intervals with meaningful content and calls-to-action so people will actually want to hear from you again!
Personalize your emails.
Personalize your emails.
The best way to personalize an email is to use the recipient’s name in the subject line, followed by a relevant message. This will help them remember who you are and that you have something important to tell them. You can also provide relevant information based on their previous actions, like if they’ve opened or clicked on one of your other emails before.
Keep your branding consistent across channels.
When it comes to branding, consistency is key. You want your emails to match what users would expect from a company.
This means using the same fonts and colors throughout all of your marketing materials; for example, use the same logo and tagline on both your website and in any emails you send out. If you have a social media presence as well, make sure that each platform uses the same branding as well (this is especially important if you have multiple accounts).
Make it easy for recipients to unsubscribe.
Be sure to include an unsubscribe link in every email, and make it easy for recipients to remove themselves from your list. An easy-to-find “unsubscribe” link at the bottom of the message should do the trick. If a recipient doesn’t want to be on your list anymore, they will click on this link, which will open up a new window that asks whether they wish to unsubscribe.
If you accidentally send an email to someone who has requested not to receive emails from you (by clicking on that little “Unsubscribe” link), don’t worry! Just follow these steps:
- Step 1: Send them another email explaining what happened and apologize profusely. You may even want to offer some incentive if they’ll remain subscribed after all of this terrible confusion (but no pressure).
- Step 2: Resend them their original request for opt-in permission again with instructions about how exactly one can opt back in if needed/wanted/desired (I’m just guessing here based on my experience…).
Don’t send emails too frequently.
Sending too many emails can be a bad idea. The more emails you send, the higher your risk of annoying people and losing their interest.
Many email services will automatically unsubscribe users who haven’t opened an email from you in over six months. So if they’ve never opened an email from you, it’s likely they don’t want to receive future messages either.
Too many emails also increases the chance that someone will report your company as spam or block your IP address from sending further messages (this is why I mention this very late in this article).
Review analytics and review at least once a week.
Review your analytics at least once a week. Reviewing your analytics will help you identify the best days, times and frequency that is working for you. It also helps in identifying what emails are being opened, clicked on and shared.
- Analyze open rates. You should be reviewing open rates of all the campaigns you send out to ensure that your subscribers are engaging with your content. If there’s no activity or engagement from subscribers, it may be time to rethink the way you write your emails according to their tastes and interests.
- Track click through rates (CTR). Click Through Rate (CTR) refers to how many people have clicked on links inside any of your emails as compared to total number of people who received those same emails.. A good CTR value should ideally range anywhere between 2% – 5%. If yours is lower than 1%, then there could be something wrong with either how often you send out email campaigns or how effective those campaigns are at driving traffic back onto your website or store.
Sending marketing emails is an effective way to drive revenue, but only if you do it right.
Marketing emails are an effective way to drive revenue and boost brand awareness. But they’re only effective if they add value to your recipients’ lives, so make sure you’re using them properly. Here’s how:
- Personalize your emails. If you have a customer database, use it! If not, start building one with each interaction you have with a customer. Using their name makes readers feel like they’re being addressed directly—just like in person—and increases the chances that they’ll read on through to the end of the email instead of clicking “Unsubscribe” immediately.
- Keep branding consistent across all channels. If someone sees your ad on Facebook but then opens up their inbox and sees something completely different from what they were expecting, it’ll turn them off instantly because it looks unprofessional and uncoordinated (not to mention confusing). It might seem like common sense here but I’ve seen businesses get this wrong more times than I care to remember—so please take my advice: don’t do what everyone else is doing; do what works best for YOU!
If you are using a marketing email to entice interaction from potential or existing customers, it’s important not to get carried away with the excitement of the offer. At times, employees might be tempted to go over the top when it comes to the content included in a marketing email. People want to feel like they are getting something for free when they sign up for something, even it is just an initial trial offer. They want to be rewarded for their attention and click-throughs but only if it’s a fair deal, where everyone has something to gain and all parties feel like they can trust one another. The best practices for email marketing are not going to change dramatically over the next few years. Email marketing is still a profitable strategy and it’s not going away. If you want to stay in touch with subscribers, continue to engage with current customers, and gain new leads, then you need to focus on email marketing.