Video marketing is one of the most powerful tools you have at your disposal. It’s a great way to reach a target audience, and it’s also an effective way to build brand awareness. But how do you go about seizing this power? You start by understanding why people are interested in your product or service. Next, you need to create a strong video marketing strategy that will appeal to your target audience. Finally, you need to put all of this together and make sure that it is constantly being updated so that your viewers can see the latest advancements in your product or service.
What is Video Marketing?
Video marketing is the process of creating and broadcasting videos to an audience. This can be done through online platforms such as YouTube, Facebook, or Instagram, as well as on traditional television networks like NBC, ABC, CBS, and Fox. Video marketing can also be used in combination with print media, such as newspapers and magazines, to create content that can be consumed digitally or accessed offline.
How Can You Start Making Money with Video Marketing
There are a few different ways that you can make money with video marketing. One way is to create and produce videos for other businesses and organizations to use as part oftheir marketing campaigns. You could also create short videos for your own blog or website to promote your products or services. Another option is to sell advertising space on your videos or through digital channels like Google Adwords or Facebook Ads. Finally, you could generate revenue by charging for access to your videos or by selling subscriptions to your videos.
Types of Video Marketing
- A video about company culture
Videos about company culture show your brand’s human side. They should highlight the employees and initiatives that make your business great by demonstrating what it’s like to work there to your audience.
Traditional culture videos frequently combine b-roll footage of people working, having fun, or attending an offsite with a few in-person interviews with employees. Nevertheless, why not play around with it and try something a little novel? You could, for instance, use puppets like Dropbox did or have your team record themselves singing a hit song over Zoom.
- A video interview or Q&A
Videos with interviews or Q&A sessions respond to the most pertinent queries from your audience. You could create a solo video where a team member responds to pre-submitted questions or have an on-screen conversation with a thought leader, client, or team member. Additionally, you have the option of pre-recording your interview or conducting it live, and then posting the recording to your social media accounts or videos.
Using interview videos, you can make your audience feel heard and seen. By associating your business with a well-known thought leader or personality, they can also help you increase brand recognition and authority. We adore how Dubsado developed the Instagram Live interview series dubbed “Tea Time with Becca.”
- A product or feature video
These videos serve as “show-and-tell” advertisements that focus on a particular benefit of your goods or services. They might be helpful in educating potential clients and enlightening them about what you do. However, the production quality of a feature or product video is crucial. Make sure the videos look polished and professional because they should convert viewers into customers.
Watch the feature/product video Salesforce uses to highlight the Workplace Command Center. Despite the fact that it is essentially a screen share, the editing, music, and voice-over add a level of professionalism that makes the video stand out.
- explication video
Explainer videos should make it clear to viewers who may not be familiar with your brand what your business does. A good explainer should make your audience want to learn more by clearly describing the issue your business is addressing, the people you assist, and how it operates.
This Okta explainer video hits the mark. The business creates a highly technical solution (enterprise-grade, identity management service). Nevertheless, the video effectively explains what they do and injects some humor into the mix.
- Live video
The majority of social media platforms now allow users to make live streaming videos, which are excellent for interacting with your audience in the present. Live video can be used for webinars, Q&A sessions, and company announcements.
Shopify hosted a virtual panel with well-known Black professionals using live video. With the added benefit of a recording that Shopify followers can watch and re-watch whenever they want, the live format ups the excitement and urgency of the viewing experience.
- Video content created by users
have time and resources restrictions? Encourage your followers to make videos using your product to generate content for your brand. You can ask for video submissions in a contest, approach influencers, or reuse videos that your fans have organically posted (with their permission, of course!).
This Instagram video from Glossier is a great illustration of user-generated content. The humorous idea (“things to do while masking”) adds a touch of quirkiness that fits with the company’s youthful brand while still showing a real customer using the product.
- Event recap video
You can showcase your company’s character or raise awareness for your most significant initiatives by making videos of your company events. Videos from your own events or ones you attend can be made. Recap videos can also be recorded and edited together, and your event can be live streamed on Facebook, Instagram, or YouTube.
- Videos of webinars and online events
These kinds of videos are still a very effective way to inform your audience on subjects that are important to them, even though webinars are an outdated marketing staple. They’re also a fantastic tool for getting people to click on your paid offers after viewing your free trials or content.
In most cases, a video call is used to present a slide deck during a webinar (check out the example from Planoly below). You can also make webinars where you conduct product reviews with some existing clients or hold roundtable discussions with a number of thought leaders in your industry.
- A how-to or tutorial video
With regard to your product or service, a how-to or tutorial style video walks your viewers through a procedure or responds to a frequently asked question. These examples of educational content marketing are excellent for establishing your brand’s credibility and trust and positioning it as a valuable resource.
A how-to IGTV video on converting inactive traffic into leads was produced by Hubspot. The content marketing guide’s simple graphics, clear step-by-step format, and easy-to-read captions make it easy to understand even when the subject is somewhat overwhelming.
- Videos with educational content
On a platform like YouTube, you can produce original content in a manner similar to how businesses produce content for their blogs. The strategy is to choose a subject that fits with your brand and content strategy, then make a video instead of a traditional post!
Hot tip: You can use successful blog content you already have as the script for your video, as Looka did with their video on coming up with original business names.
Best Practices for Video Marketing
Take advantage of video if it isn’t already a part of your strategy by following these best practice guidelines.
- Think About Your Goal
You can make engaging video content for your audience by being clear about your purpose.
You already know that I always begin with the why before the how if you’ve read any of my writing on social media strategy.
Do you wish to display your goods? Inform your clients? Make it easier for your audience to get to know you?
You’ll be wasting your time if you can’t come up with a good reason for making a video.
- Relate A Tale
A video tells a million stories compared to a picture’s thousand words.
In any medium, storytelling is one of the most effective ways to convey a message, and the storytelling format works especially well in video.
For your video, develop a narrative arc with a start, middle, and end. This format, known as the dramatic arc, can be found in all interesting stories. It begins with something novel, builds tension as the characters face challenges, frequently as a result of some failure or crisis in the past, and culminates in a turning point where the plot is resolved.
- elicit an emotional reaction
Numerous studies have revealed that social sharing is significantly influenced by emotional arousal.
In a study by neuroeconomist Paul Zak, participants watched an emotional video of a father talking about his young son who was suffering from cancer. Zak measured the levels of cortisol and oxytocin, a chemical that promotes human bonding and empathy, in subjects’ blood before and after they read a story about a father and his terminally ill son.
- Verify that your videos function without sound.
Facebook videos are typically viewed without sound.
Make sure that your videos still convey your message when they are muted if you intend to share them on social media platforms.
- Keep Things Basic
“Bombarding your audience with too much information at once never works well — they’ll go elsewhere to find the answers,” the author says. — Wistia
Clarity should be your aim. You want to convey a few straightforward concepts in a way that viewers will take away.
- Make Your Site SEO-Friendly
Search Engine Watch has provided the following advice:
- Your video should have a transcription so that search engines can find it.
- Add relevant and user-intent keywords to the video’s title and description to improve its metadata.
- Publish a video sitemap to Google Search Console.
- Create mobile-responsive videos
Search Engine Watch has provided the following advice:
Mobile devices are used to watch most videos. According to a Facebook survey, smartphone video viewing is 1.5 times more common than computer video viewing.
- Utilize responsive video players such as Brightcove, Vimeo, or YouTube. According to the viewers’ bandwidth, those platforms will automatically increase or decrease video quality.
- A text that appears large on a TV screen will appear small on a smartphone screen, so pay attention to the text size.
- Adapt the video’s running time to suit your needs. A 60-second teaser works best for Instagram, while an hour-long behind-the-scenes video is better suited for YouTube.
- Develop a concise call to action
Search Engine Watch has provided the following advice:
Make sure each video you post has a distinct call to action. Viewers will be perplexed and unsure of what to do next in the absence of a clear CTA. It is your responsibility to make it simpler for the audience to find your site if you want more traffic.
- You can include up to four clickable elements on YouTube End Screens, which are the final 5–20 seconds of a video, and use them to direct viewers to your website, other videos on your channel, or a specific landing page.
- Include a call to action (CTA) and a link to your website or landing pages whenever you post something on social media.
- Employ These Video Resources
There are many tools available for making and editing videos that are incredibly affordable.
Here are my top four tools.
Users of the web and mobile devices can create and share visual content using the free Adobe Spark app suite, including animated videos, graphics, web stories, and social media posts.
The desktop application Biteable calls itself “The World’s Simplest Video Maker.” You can either choose from a variety of pre-made templates or create your own video from scratch. To add to your templates, Biteable offers a sizable library of video and image clips (many of these clips are included with the free plan). Additionally, it offers straightforward animation and claymation sequences to assist you in quickly creating captivating explainer videos.
With the help of expertly crafted templates, you can make quick animated videos using the mobile app Ripl (available for iOS and Android). It is integrated with the main social media networks, making it simple to share your finished video. You can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and other sites once your social media accounts are linked to Ripl. If you want to use your videos elsewhere besides on social media platforms, you can export them.
For bloggers who want to turn their blog posts into videos, there is a desktop application called Lumen5. Simply enter the url of your blog post, and Lumen 5 will automatically create your video by importing the text and images from that post. Before hitting “publish,” you can then edit it, replace the images, add new images, and add music. The above video was produced by me using Lumen 5 and was taken from an original blog post.
- Utilize These Sites for Free Stock Videos
Use one of these websites to find content for your video marketing by using free stock video.
One of the largest free image directories, Pexels offers over 3,800 high-resolution photos that have been collected from other free image websites. Additionally, Pexels has expanded the number of stock videos available on its website under the CC0 license ( so you can edit and use the videos for personal or commercial purposes without asking for permission or linking back to the original source.) To find the most popular stock video, use the site’s list of popular searches.
There are many high-quality video clips available on Videezy, both in HD and 4K resolution. Because it’s a freemium tool, any clips marked “Pro” are premium clips and can only be purchased with credits.
There is a large selection of video footage at Stock Footage 4 Free that is available under a royalty-free license, so you can use the clips there without paying anything. Finding a clip that will work for your brand is simple thanks to the categories that Stock Footage 4 Free has set up for its videos.
How to Start Recording Your Videos.
When starting out in video marketing, it’s important to choose the right camera and editing software. If you want to capture high-quality videos, you’ll need a device that can handle high ISO levels and videos with a wide range of file sizes. Additionally, make sure your video editing software is up-to-date with the latest technology so that your recordings are distortion-free and look professional.
Set up a Production Team
A production team is essential for getting your videos seen by the right people. You’ll need at least two people to shoot and edit your videos, as well as a cameraman and editor to help with sound recording and post-production tasks. Make sure everyone on your team has experience in video production and knows how to work together efficiently.
Use Video Marketing to Increase Your Revenue
In order to generate more revenue from your videos, you’ll need to use video marketing techniques. One way is to create catchy or memorable content that will beoteat away any noise produced by your footage. You can also use social media platforms like Twitter or Facebook to share interesting facts about your subject matter or provide helpful tips for viewers on how to improve their own home businesses. By using these channels, you could see significant increases in traffic and leads overall!
Tips for Successful Video Marketing.
video marketing is a growing industry that continues to grow in popularity. Whether you’re looking to start a small business or just want to get your name out there, using video marketing can be a great way to do it. Here are some tips for successful video marketing:
– Use videos as an advertising medium. Videos can be used as an attractive and economical way to market your products or services.
– Use video content that is engaging and useful. Make sure that your videos are well made and include information that will interest your viewers.
– Be prepared for the challenges of video marketing. It can be difficult to create high quality videos that will capture attention, but remember that you have many resources at your disposal – use them!
– Keep things fresh by adding new content regularly. This will keep viewers engaged and likely return future episodes or videos.
Video Marketing is a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your product listing, production team, and marketing strategy before getting started. By using social media and other marketing channels to promote your video marketing campaign, you can reach more potential customers. In addition, by following the latest trends in video marketing, you can increase your revenue while still achieving the objectives of your video marketing campaign.