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Best Professional Email Marketing Software

What is the best professional email marketing software? Is it Aweber, MailChimp, or Infusionsoft? There are many providers to choose from, but only one can be the best. To make this decision we have to understand the various benefits of each. The table below shows my review of the top 5 email marketing services.

If you’re a small business owner, you may have started using email to build your brand and create relationships with your customers. Email is an essential tool for all businesses because it’s one of the best ways to advertise your services, promote upcoming sales, and keep your customers coming back. However, as the number of people you need to contact grows, managing all those emails becomes more difficult (and time-consuming). That’s where professional email marketing software comes in. Professional email marketing software makes it easier for you to add contacts to lists, schedule emails according to when they’ll be most effective, and analyze how well your campaigns are working so you can improve them over time. It’s also a great way to automate certain functions for sending emails depending on each customer’s actions or preferences (e.g., if someone signs up for coupons or visits a product page multiple times without buying anything). To help get started with this process we’ve put together this guide that breaks down some popular options based on their features—including whether they offer free trials—so it’ll be easier than ever before!


  • ConvertKit is a tool that helps creators earn a living online.
  • ConvertKit allows you to send targeted emails to specific segments of your email list. For example, if someone signs up for an email course, ConvertKit will automatically add them to that segment and send them course updates.
  • ConvertKit also allows you to send automated emails based on subscriber activity (or lack thereof). If someone hasn’t opened or clicked any emails in the last few months, ConvertKit can automatically send an email prompting them to reply with why they haven’t been engaging with your content so far—and then use this information as part of the next time you reach out!
  • Finally, there are two tiers available when using Convertkit: Basic and Pro (which is still a very reasonable price). The Basic tier includes everything mentioned above while Pro offers additional features such as form building capabilities and HTML editing tools–all at no additional cost!


MailChimp is one of the best email marketing software in the market. This software is great for small businesses because it’s easy to use and free up to 2,000 subscribers! If you are just starting out, then MailChimp is a great choice for your business as well.

MailChimp also has some great features that allow you to create stunning emails with images and videos. They also have an easy-to-use editor that makes creating professional emails simple:


HubSpot is the leading marketing and sales platform for small businesses. HubSpot includes email marketing, landing pages, social media and website management tools.

The free plan gives you a limited amount of contacts in your database and only allows one contact to be assigned per person. This means that if you want to mail 10 people at once then you’ll need to assign different contacts to each person. If you have more than 1,000 contacts or are trying to send out more than 500 emails at once then this will be too limiting.

The paid plans start at $50 per month but they’re still not perfect so here’s some other options we think might work better…

Constant Contact

Constant Contact offers a free account for up to 500 contacts and includes many of the features available in its paid accounts, such as:

  • Personalization options that allow you to personalize your emails based on recipient responses
  • Automated email campaigns that make it easy to send out mass email messages automatically at certain times of day or week
  • A web-based dashboard where you can manage all aspects of your Constant Contact account


If you’re looking for a professional email marketing software that is easy-to-use, yet powerful enough to handle your biggest campaigns, GetResponse may be the right choice.


  • Easy to use. GetResponse makes it simple and intuitive to create an attractive and engaging email template that will help you capture your audience’s attention. You can also host all of your emails on their servers, so you don’t have to worry about hosting or scaling issues. This is especially useful if you’re using a third party tool like Salesforce because there’s no need for complicated integrations if you’re managing all your data with one service provider!
  • Powerful automation tools allow marketers and sales professionals alike flexibility while they work towards achieving their objectives by streamlining repetitive tasks such as lead capture or sending out personalized bulk messages (e.g., employee announcements). Additionally, users can build rules based on specific criteria like who opened each message from them before following up again later on down the road when needed; this means less effort spent going through old conversations because now everything will happen automatically!


  • Pricing structure may not be ideal for everyone since plans start at $19/month but max out at $349/month depending upon which plan someone chooses – but if someone needs more than just basic functionality then paying monthly fees versus annual ones might make sense financially speaking too! Also keep in mind though that some features aren’t available unless paid annually instead of monthly–so do research beforehand before deciding what works best given personal circumstances.”


Sendinblue is another good option for email marketing, especially if you’re a small business or blogger. With its intuitive interface, Sendinblue has the ability to help you create and send professional emails without much effort.

Sendinblue also provides powerful features such as A/B testing, CRM integration and collaboration tools so that you can make the most out of your email campaigns.


Drip is the most popular email marketing software for a reason. With Drip, you can create and send beautiful emails to your customers without any coding skills. Their email builder makes it simple to create beautiful, personalized emails that look great on all devices.

Beyond that, Drip has some of the best analytics in the industry so you can learn what works and what doesn’t in your campaigns—and make changes based on that data. And they’ll even help you with A/B testing so you can find out which messages get better results than others.

What I love most about this tool is its ease of use: anyone who can send an email can start using it today! And at just $9 per month (with free plans available), it’s affordable enough for small businesses or freelancers looking for a way to build their client lists or keep in touch with existing ones without breaking the bank


AWeber is a good choice for people just starting out. It’s a decent email marketing platform and fairly easy to use.

The drawbacks to AWeber are that it doesn’t support custom forms, which can be helpful if you need to collect specific information from your subscribers so your emails are more relevant to them. Additionally, AWeber’s pricing structure is based on the size of your list: The more subscribers you have, the less money you’ll pay per month. This makes it difficult for brands with small lists (less than 10k) as they’re forced into paying more than they need due to their low number of subscribers.

If you’re looking for an entry-level email marketing solution and don’t have much experience managing other people’s campaigns (or just want something simple with little maintenance), AWeber might be just what you need!


ActiveCampaign is a great option if you’re looking for a powerful set of email marketing tools at an affordable price. It’s one of the most popular options in its category and comes recommended by many experts in the field.

The software includes all of the features you’d expect from an email marketing platform: automated campaigns, landing pages, segmentation and personalization, plus reporting capabilities that let you measure results and improve your campaigns over time. The software also has integrations with several other top ESPs (including HubSpot), allowing you to seamlessly sync up with different systems in order to send emails from multiple platforms in one place.

At $49 per month for basic features or $99 per month for deluxe features (which includes advanced automation tools), ActiveCampaign offers some of the best value on this list when it comes to budget-friendly plans—and there are no long term contracts required when signing up!

Campaign Monitor

Campaign Monitor is a professional email marketing tool that helps you create and send personalized emails to your contacts. The drag-and-drop builder makes it easy to design beautiful emails, while built-in templates make it simple to personalize your messages.

With Campaign Monitor, you can segment and target audiences based on demographics and engagement history. You can also set up automated workflows, so that you never forget about an important task again!


Emma is a marketing automation platform that can be used to send emails. Emma offers a free trial, which will give you access to their platform for 14 days. The free plan allows for unlimited contacts and sends up to 10,000 emails per month.

Emma is an easy-to-use tool for small businesses that want to create marketing campaigns but don’t have a large budget for this type of software. It’s good if your business currently uses Mailchimp or another email service provider because it integrates with many other platforms, including Salesforce and Slack.

The biggest downside of using Emma is that there is no option for automated emails on their free plan; however, they do allow you to schedule your messages manually in advance so that they’ll be sent out at the right time without needing any complicated programming knowledge (or paying extra).


Klaviyo is a marketing automation platform that helps ecommerce businesses grow by building personalized experiences across email, mobile, and web. The company’s software includes a suite of tools for sending emails, integrating with social media platforms such as Facebook and Twitter, tracking customer data to create targeted campaigns, and more.

This blog post offers up a list of the best professional email marketing tools for businesses

Before you dive into the details of each tool, it’s important to consider your needs.

Some email marketing tools are better suited for small businesses than others. For example, if your company has less than 3,000 contacts and sends fewer than 50 emails per week (or even month), you may not need a feature-rich platform like MailChimp or ConvertKit. Instead, a smaller tool like SendinBlue may be more suitable for your business.

However, if you have over 5,000 contacts and send hundreds of emails per day (or week), then a robust solution such as HubSpot could be better suited to help with automation and reporting features—and make managing the large volume of data easier for marketers at large companies


The right email marketing software is the one that’s right for your business and your needs. The best way to make that decision is to weigh all of these options, taking your company’s unique features and goals into consideration, and do a demo for yourself before making any decisions. Once you find the product that works best for you, you’ll be able to take advantage of its tools and know-how to create some seriously great emails!

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