In this review, we have reviewed what we believe are the best social media analytics programs available. Based on our analysis, the main pros and cons of each program are listed below.
The field of data analytics has become more important than ever with the explosion of social media. A broad array of skills is required to fully understand and gain the maximum value from the information found online. The United States Social Media Analytics Market Report by Industry Vertical gives businesses valuable insights about major social media analytics software companies and their applications. This strategy report not only helps readers with business decisions, but also helps them get a competitive edge over others in the industry.
Followerwonk specializes in Twitter analytics.
It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile, and track changes in follower numbers — whether for your brand or a competitor’s.
Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age, and social authority.
Con: The free plan only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.
Price: Free — $79 per month.
Iconosquare (Instagram and Facebook)
With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.
You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Making it a competitive social media analytics tool option.
Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.
Pro: Iconosquare features are beautifully designed and easy to use. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment tracking ability.
Con: The software does not separate paid and organic posts analytics.
Price: $29/mo — custom pricing.
$129for 3 users
Hootsuite is perhaps the first name that comes to mind for paid social media analytics. It lets you know which content performs the best or worst, so you make smarter decisions. Its price point varies on business needs.
It is the go-to platform for experienced marketers. While it has been in the market for a long time, it is comparatively a complex tool to use. So we recommend using user-friendly Hootsuite alternatives.
- The platform supports multiple social media networks like Instagram, Facebook, Twitter, LinkedIn, etc.
- It has an all-in-one interface that allows you to add different networks for quick monitoring.
It makes things easier to view with everything on one dashboard. I can see messages, comments, replies all in one place.
- Reviews suggest its auto-scheduling feature is buggy.
- The interface can be pretty overwhelming for beginners.
- Everything is an add-on, and you end up paying extra. For example, additional users and more detailed reports will cost more.
Audiense Connect (Twitter)
Audiense Connect is a great tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.
Brands like DHL, Carlsberg, Puma, and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.
Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Advanced reporting is also really useful for creating events, hashtags, and industry reports.
Con: Audiense Connect offers limited features for lower-tier users, and pricing errs on the higher side for access to more features.
Price: From $948 – $25,000 per year.
As the name suggests, Rival IQ is a source for getting social media competitor analysis. The tool also analyzes your brand’s performance on Instagram, Facebook, Twitter, YouTube, and Pinterest.
It has a robust competitor benchmarking that allows marketers to understand their clients’ social stats compared to their competitors. The analysis from the platform enables marketers to quickly gauge trending content and tweak their strategies for maximum impact.
- RivalIQ puts competitors and the company on the same platform and derives comparative information from various social media channels.
- It has a diverse reporting feature that consists of customizable slideshows and PDFs.
The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.
- The platform’s subscription is tier-based, so you either have to pay more or swap with other plans if you want to add more rival companies.
- Less historical data is available.
- It is not an all-in-one option. You might encounter issues with its social media management and listening capabilities.
The popularity of ephemeral content on social media speaks for itself.
Snaplytics focuses solely on analytics for Snapchat and Instagram Stories. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.
The need to optimize story-based content is something that modern brands should overlook at their own peril.
Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.
Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.
Tailwind (Pinterest and Instagram)
Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.
You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.
Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind uploads your images in bulk and automatically optimizes your posts to be published at your users’ most engaging times. Also, it uncovers information about your audience, which ultimately improves and measures results.
Pro: Tailwind’s analytics are quite impressive. You get to see how many follow, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.
Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users. Also, it is extremely affordable
Price: $9.99 – $799.99per month.
Do you want to know how far your tweets travel?
TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time — helping you take faster marketing decisions.
Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files.
Con: You cannot compare two Twitter campaigns against each other.
Price: $49 — $199 per month.
More and more brands are trying their hands at direct social selling.
Platforms such as Curalate serve as a hybrid storefront and analytics tool for companies looking to maximize their sales from Instagram
Chances are you’ve seen a branded or unbranded “Like2Buy” link in the wild. Major brands like Bose take advantage of Curalate for social sales – take a peek at their Instagram bio.
Upon clicking through, we’re led to a social storefront where users can shop directly.
Curalate’s platform empowers businesses to understand which products score the most clicks and sales. This can directly inform your future campaigns and product strategy as you learn which sort of posts click with customers.
Additionally, Curalate tracks product tags and mentions, making it a cinch to spot and analyze the performance of user-generated content campaigns.
Falcon.io (Facebook and Instagram)
Falcon.io allows you to create organic and paid Facebook posts on one platform.
The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it, and then reach your content is getting you.
Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.
Con: You have to create your audience from scratch every time you set up your ads.
Price: Starting at $129.99 per month.
For the sake of expanding your content’s reach, hashtag analytics are a must-have.
Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.
Whether you’re a marketer, agency, publisher or blogger, Social media analytics can be extremely helpful in understanding how to use social platforms like Facebook and Twitter to grow your business.