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Best Real Estate Email Marketing

Real estate email marketing is a great way to stay in touch with your clients and prospects. But, it can be daunting to create emails that get results. That’s why we’ve created this email swipe file of proven real estate email marketing templates. Though real estate might seem like an industry more suited to in-person interaction, the truth is that online marketing can be just as effective for real estate agents. In fact, with the right tools, leads will actually seek you out instead of vice versa. This means better-quality leads, higher conversion rates and ultimately more sales.

It’s a win-win scenario! The only question is how do you get started? Or if you already have some systems in place and are looking for ways to improve your ROI (return on investment), what should your next move be? Here we give you all the tips and tricks so that your real estate email marketing is unstoppable!

Email is a crucial part of a real estate agent’s marketing strategy.

Email is a crucial part of a real estate agent’s marketing strategy. It’s an easy way to stay in touch with clients, reach out to new clients, get referrals, stay in touch with clients between transactions and nurture leads.

The right real estate email template can be used at all stages of the sales funnel.

The right real estate email template can be used at all stages of the sales funnel. Whether you’re trying to generate interest in your listing, or close a deal, it’s important to use the right template for each stage of the journey.

Consistency is key when it comes to creating and sending out emails that convert. If you’re going to invest in marketing automation software, make sure that it allows you complete control over your own templates and strategies so that your brand stays consistent across all channels—and that includes email templates!

To help guide you through this process, here are some examples of best practices:

Personalization and excellent customer service are key to success in email marketing.

Personalization and excellent customer service are key to success in email marketing. While it can be tempting to blast out one-size-fits-all emails, that approach is unlikely to be successful, especially if your goal is to generate leads for your real estate business. Your potential clients will probably stop reading your emails if they feel like they’re being treated like a number instead of an individual.

Instead, customize each message based on who you’re sending it to and what their specific needs are at any given time:

  • If someone has just signed up for your mailing list, send them an introduction email explaining what kinds of value you provide (i.e., tips on buying/selling homes), along with links directing them toward resources that might help them make decisions about what steps are next for them as buyers or sellers in the local market:
  • When someone responds positively by filling out a lead form on a landing page or clicking through from another piece of content (like this blog post!), create an automated email sequence based around meeting the prospect’s needs at various stages throughout their home purchasing process—from pre-showings all the way through closing day!

Subject lines should address your reader’s needs and problems.

One of the most important elements of an email marketing campaign is a compelling subject line. Your readers should be able to tell what they are going to find in the body of your message by reading your subject line, which should address their needs and problems.

Personalization is key here—if you do not know your reader or their preferences, then it’s best not to use first-person language. Instead, try to speak about them as if you were speaking with them face-to-face: “You have been searching for a new house,” or “This house will solve all these problems.” This approach shows that you know what they are looking for and offers solutions right away without having them read through an entire email just to find out what those solutions are.

If possible, try using verbs instead of nouns (for example, “help” instead of “information”). Verbs create action and make readers feel involved in the process rather than simply being told about something new that has happened or needs fixing.

A sense of urgency can get more customers to respond positively to emails.

A sense of urgency can get more customers to respond positively to emails.

This means you should use FOMO (Fear of Missing Out) and make time-sensitive offers that are only available for a limited time. You can also create deadlines, like “Submit your order by midnight tonight or pay $10 more”.

These tactics will help increase the number of clients who respond positively to your emails:

Real estate emails are a great way for agents to reach out to potential clients at all points in the sales funnel.

Real estate emails are a great way for agents to reach out to potential clients at all points in the sales funnel. They’re an effective tool that can be used to build relationships and drive sales, while also serving as a valuable resource as you get ready to list your property.

Here’s why real estate email marketing is so important: it provides you with a direct line of communication with your prospects and clients, which allows you to tailor communications based on their needs—and those needs may change over time. For example, when someone reaches out about buying a home or selling theirs, they probably won’t need the same amount of information now than they will once they’re ready for closing day! With these types of emails, there’s less chance of losing touch with them before reaching this point because each message is tailored specifically for their situation at that moment in time rather than being sent out indiscriminately but never picked up again later on down the road (like many other forms do).

More than 50% of emails are opened on mobile devices

More than 50% of emails are opened on mobile devices

As we mentioned earlier, the number of people who use email on their phones and tablets is growing. This means that your emails need to be mobile-friendly. They also need to get right to the point, because people have less time than ever before—and they expect you to be brief and clear in your messaging.You don’t want readers opening up an email only to find it’s not formatted properly for their device or uses too much text or too many links.

People receive an average of 147 emails every day

Here are some statistics you should know:

  • People receive an average of 147 emails every day. This number is increasing, and it’s estimated that by 2020 the average American will receive 204 emails daily. If you’re not keeping up, your customers are likely to think that you’ve taken your eye off the ball.
  • Emails are opened on average every 4 hours, so if someone has received your message and put off opening it for some time—or deleted it without reading—there’s still a chance they’ll revisit the email later in their inbox or as part of their routine.
  • Email marketing is still big business; according to one survey, 88% of marketers say they use email regularly in their marketing efforts (68% say they use email “often”). That means there’s plenty of opportunity for real estate agents to get involved!

Almost 70% of real estate agents report that email marketing is their top priority

In a time of increasing competition and new marketing channels, it’s more important than ever to use a mix of different marketing channels. Email is one of the most effective ways to reach your real estate clients, as nearly 70% report that email marketing is their top priority. These statistics make email an attractive choice for many realtors: it’s cost-effective, helps build relationships with clients and prospects, and can be used for more than just sending out information about listings—you can also use it for direct sales!

However, there are some things you should know before diving into email campaigns. For example…

Real estate newsletters have a 42% open rate

Email marketing is a great way to get leads, and it has a higher ROI than social media. It also has a wider reach than social media, making it easier to measure ROI. Email marketing can be more personal than social media, and the results are easier to track.

Here are some statistics from MailChimp that will show you why email marketing is still king:

  • An open rate of 42% for real estate newsletters
  • A click-through rate of 10% for real estate newsletters

69% of consumers prefer to receive promotional offers via email

You might be wondering how you can use email marketing for your real estate business. Well, there are several tools and techniques you can use to help achieve this goal. But first, let’s talk about the benefits of using email marketing for your real estate business:

  • Email is a great way to stay in front of consumers and prospective clients who may not have visited your website recently. It helps you keep them connected with what’s happening at your company, so that when they need to buy or sell property again, they’ll think of you first.
  • Email lets you share important information quickly and easily with people who want it most—and only those who want it most! If someone isn’t interested in receiving emails from you anymore (or hasn’t been interested since they first signed up), they’ll simply unsubscribe from future messages (and never see them again). This allows real estate professionals access to larger audiences without worrying about spamming people or overwhelming them with too many promotional offers or products at once—a common problem among companies still using traditional telemarketing calls instead of modern technology like text messaging apps or online chat platforms like WhatsApp Messenger.”

Email marketing is a great way to reach real estate clients.

Email marketing is a great way to reach real estate clients.

Real estate email marketing tips

Email marketing campaigns can help you improve your real estate business. Here are some tips:

  • Use subject lines that grab attention and entice readers to open the message. For example, suggest what’s inside your message or use numbers to emphasize the urgency of the offer (i.e., “10 Things You Need To Know Before You Buy Your First Home”).
  • Personalize each message with the recipient’s name and address it directly by saying something like “Dear [recipient],” rather than simply “Dear Real Estate Investor.”
  • Make sure you have permission from everyone on your list before sending emails; keep track of who has opted in so you don’t accidentally send messages addressed only to specific individuals who haven’t given their consent yet.

Email marketing campaigns for real estate agents include both long-term strategies like drip campaigns (which send regular updates about new listings) as well as short term tactics like lead magnets that encourage recipients into visiting your website or even signing up for appointments with agents who specialize in selling homes in certain areas


We’re confident that this guide has given you the information and resources you need to excel at real estate email marketing. Just remember: the best emails are short, contain only essential information for recipients and don’t overwhelm them with too many calls-to-action.

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