Email marketing is still one of the most effective ways to market your business online. Email marketing is something that takes time to master and you will have to try a lot of things in order to figure out what works best for your business. This post compiles the best resources containing email marketing tips and tutorials, so you can rest assured that you will learn from some of the best sources out there. Do you have a blog, an e-commerce site or are planning to open one? In the event that you do then you most definitely need email marketing. You have found yourself on the right page as I will be showing you some of the best resources out there to help you automate your email marketing campaigns so they generate hundreds of dollars in extra revenue.
If you’re running a small business, you might have heard the adage that email marketing is the best way to generate leads for your site. That’s because email marketing is one of the most cost-effective ways to promote your business: For every $1 spent on email marketing, the average return is $32! This means that, even if you don’t have much money to spend on advertising, you can put your marketing budget toward an effective strategy. According to the DMA, 64.8% of small businesses use email marketing . That’s a pretty big number and that’s why we want to point you in the direction of some great resources for learning about email marketing and how to use it for your company.
How to Use Email Marketing to Grow Your Business
Email marketing is still one of the most effective ways to build your business. It gives you a personal way to connect with customers, as well as a chance to grow trust and establish a relationship.
When it comes to email marketing, simplicity is key. Keep things simple by having something valuable for your readers, not just trying to sell them something every time they open an email. Don’t forget about having something useful for them when it comes to content creation — don’t just send out promotional emails all day long!
Email is powerful whether you’re sending out newsletters or other types of messages like transactional messages (thank-you notes). Having good content will help keep people interested in what you have going on – and make sure that when it does come time for someone looking around online at businesses like yours, yours stands out among the rest because they see how much effort was put into making sure those messages were sent out regularly!
What is Email Marketing?
Email marketing is a way to connect with your customers and prospects. It’s inexpensive, it allows you to send information, and it’s one of the best ways to get feedback from your audience.
Email marketing can be done through bulk emails or newsletters. You can use email marketing software like MailChimp, which makes the process easy by allowing you to create customized templates for each campaign using their drag and drop editor so that all of your branding stays consistent across all of your emails.
Email is also one of the most effective ways to grow an audience because people are subscribed via their own will instead of being forced into it by ads or promotions on social media platforms like Facebook, Twitter and Instagram which means they have already shown interest in what you have to offer before receiving any promotional messages from you
How to Craft a Solid Email Marketing Strategy [Infographic]
Email marketing is one of the most effective ways to reach and engage customers. In fact, a recent study by McKinsey & Company shows that email marketing has a 40% open rate (one of the highest rates among all marketing channels). If you’re looking for a way to boost your business, then email marketing should be at the top of your list.
However, before you can start using this powerful tool in your business strategy, it’s important to understand how it works and how it can help drive sales. Follow these tips from Hubspot’s guide on crafting an effective email marketing strategy:
The 3 Things You MUST Get Right In Your Email Marketing
- Delivery of value
Why Email Delivery Is No Longer A Given
As any good marketer knows, sending millions of emails is not a good idea. You need to build trust with your customers and get permission from them first. It’s also important to respect spam laws, understand your email service provider (ESP), and monitor deliverability.
The Definitive Guide to Increasing Email Open Rates
- Re-engage subscribers with email re-engagement campaigns. If you have a list of customers that have not opened your emails, it may be time to send them an automated campaign that reminds them why they signed up in the first place. Recipients will appreciate being reminded of what they originally subscribed for, and you’ll get a better idea of what kind of content or offers are most appealing to your audience.
- Send your email at the right time. You can use tools such as Campaign Monitor or MailChimp’s scheduling tool to send emails at optimal times for open rates: for example, if you want more opens during business hours but fewer during evenings and weekends (when people are less likely to be checking their inboxes), try sending out an email on Monday morning instead of Saturday evening; this way you can capture those who might not check their inboxes until after lunchtime or early afternoon on Mondays.
8 Tips for Building an Effective Email Marketing Strategy
- Personalize Your Emails
You can make your emails more relevant and personal by using customer data to customize them. You can also use marketing automation software that allows you to create different segments of customers with similar interests, buying habits and so on. Use this information to tailor the content of each email according to the interests of each segment.
- Be Consistent
Sending out emails regularly is important as it helps build customer trust and loyalty in your brand or company which may lead them into becoming long-term customers or even advocates for your product/service/brand! Don’t be afraid because consistency doesn’t mean sending out an email every day – maybe once a week is enough depending on what kind of product/service you offer but don’t overdo it either because then people might start getting annoyed at receiving emails so frequently (which defeats the purpose). Just experiment until finding out what works best for you! Although we encourage experimentation here at HubSpot Academy…but not too much 😉
- Keep Your Audience In Mind When Creating Email Content
How to Write High-Converting Emails 3 Examples & 7 Templates Included
- Personalize the content.
- Use a storytelling approach.
- Include a clear subject line.
- Use a preheader to get attention.
- Include a clear call to action, like “sign up now.”
Use these resources to learn more about email marketing.
- Email Marketing Best Practices by MailChimp
This is a great resource that covers a wide range of topics. It has sections on email marketing strategy and planning, designing your emails, writing content that converts, and more. This guide is relevant to anyone interested in learning more about the basics of email marketing.
- Email Marketing 101: A Beginner’s Guide to Building an Effective Strategy by HubSpot
This guide from HubSpot includes five chapters that go over the basics of email marketing: creating an effective strategy for your business; building lists; writing compelling subject lines and content; sending out effective transactional emails; and measuring success with analytics tools like Google Analytics or Facebook Pixel. Each chapter features actionable tips along with helpful screenshots so you can see exactly what they mean when they talk about things like “A/B testing” or “call-to-action” buttons.
I hope this post gave you some fresh ideas on how to build your email list and continue growing it. Keep in mind that your data is only as good as the way it’s presented; so, be sure to use clear graphs, charts, or tables when reporting on metrics for your email campaigns. If there are any other resources that I didn’t mention here but should have been listed, feel free to let me know about them in the comments below!