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Best Resources To Learn About Email Marketing

If you have found this article then it is a clear evidence that you are looking for best resources to learn about email marketing. As everyone knows that Email marketing has proved to be most effective and cost-efficient which directly indicates that you can easily drive traffic even without spending much money on it. It gives instant data to the marketers which they can use to increase sales. It helps in building up trust and relationships with your customers, thereby helping in increasing business volume. Therefore, it’s very essential to learn basics of email marketing so that you will be able to run your business efficiently in the future.

Today we’re going to look at what some of the best resources are for learning about email marketing. I’ve collected a list of resources that can help you learn everything from the basics, like what is email marketing, to specific strategies on how to do email marketing.

Email marketing is one of the most reliable ways to advertise, but only if you know what you’re doing. In this post, I’ve gathered some of my favorite resources for learning more about email marketing. Go check them out!

The Complete Guide To Email Marketing

Email marketing is a great way to connect with your customers and build a relationship with them. But it’s important to understand the key elements of successful email campaigns so you can measure your success, as well as optimize future campaigns.

In this post, we’ll cover:

  • What is email marketing?
  • How it can help your business.
  • Key elements of a successful campaign.
  • The metrics you should be tracking (and why they matter).

Benchmark Email Review

Benchmark Email has a lot of features, including:

  • A free plan that is great for small businesses or startups.
  • Drag and drop email builder with responsive templates.
  • Can send SMS messages. It’s easy to get started with this feature, and you can use it to remind customers about upcoming sales or let them know when you have new products available in your store (or both).
  • Integrations with many different tools like Mailchimp, Shopify, Stripe, QuickBooks Online and more! That means if there’s a tool that you use for your business — whether its accounting software or an ecommerce platform — Benchmark Email will work with it seamlessly! They also have some great integrations with other third party services like Zapier which helps make marketing automation easier than ever before! If you’re struggling with creating custom landing pages then I highly recommend checking out Landing Lion as well since they’re one of my favorite software companies around right now 🙂

SendinBlue Review

SendinBlue is a cloud-based email marketing automation software that enables users to create, send and track email campaigns. It’s an all-in-one marketing platform that allows you to send personalized emails based on the user’s behavior or profile. SendinBlue allows you to create segments based on a specific set of criteria (e.g., buyer persona), so as to target your audience by engaging them in the right way at the right time.

The SendinBlue email marketing platform provides different ways of monitoring your campaign performance:

  • Track opens, bounces and clicks on links within each email
  • View analytics such as total number of emails sent by date range or segment in real time

The 4 Types of Email Campaigns (and When to Use Them)

  • Newsletters: The most common type of email campaign, newsletters are a regular series of emails that you send out to your subscribers. They can be used to update subscribers on new products or services, share industry news and tips, announce events or webinars, and more.
  • Promotional: A promotional email is sent with the purpose of generating sales for your company or product. These emails typically offer a discount or free trial period for something new you’re launching.
  • Transactional: Transactional emails are used to help customers complete specific transactions—for example, sending them an invoice after they purchase something from your website. These messages should only be sent if there’s no other way for the customer to complete the transaction (for example, if they didn’t give their payment information during checkout).
  • Triggered: Triggered campaigns use behavioral data from past interactions with customers in order to determine when someone should receive an email about particular products or services that might interest them based on their previous engagement with those items (or lack thereof). For example, a shoe store could send people who haven’t made any recent purchases some personalized recommendations based on what other customers who have purchased similar items have liked lately in order to encourage them back into the store again soon after finishing their last purchase.”

How to Optimize Your Welcome Email Sequence to Drive Revenue

Before you start planning your welcome email campaign, it’s important to define the problem you want to solve. In other words, what goal is it that you’re working toward?

You don’t need to be overly ambitious with your goals (and if they are too lofty, they’ll end up being discouraging), but make sure they’re specific enough that they can be quantified and measured. For example: “I’m going to lose 10 pounds,” or “I’m going to run a half marathon.” The latter is much more of an achievable goal than just wanting “to get fit” because there are a number of ways someone could achieve this goal by running—how many miles per week would one need in order for their body composition and health markers like blood pressure and cholesterol levels improve? If there’s no definitive answer then it might not be realistic for them! This type of concrete thinking will help ensure that both parties know exactly where their efforts should go once those emails come flooding in from the internet marketers who have already found success with similar campaigns.

Emoji in Marketing 101: What, Why and How to Use Them in Your Campaigns

Emojis are a great way to add personality and emotion to your emails, but they’re not always understood in the same way. To ensure that recipients understand what you want them to know, you’ll need to take into account how they interpret emoji meanings.

The first thing many people think of when they hear “emoji” is the yellow smiley face with a happy face. This emoji is used by everyone who uses social media or messaging apps like WhatsApp, Telegram or Facebook Messenger. It conveys feelings such as excitement, happiness or joyfulness – which is why it’s often used in marketing campaigns (for example if someone wins a competition).

However if we look at some other popular emojis we see that their meaning varies from person-to-person:

  • A frowning face means dislike or disapproval;
  • An angry face means anger; – A crying face can mean sadness/sorrow/pain; – An embarrassed face shows guilt/embarrassment/shame etc.;  If you’re using these emojis in your email marketing campaign make sure you keep this in mind so that recipients will understand what it is exactly that makes them feel these emotions!

5 Key Questions to Ask Before Running Your Next Email Campaign

Before you begin, ensure that you have answered these five questions:

  • What are you hoping to achieve?
  • Who is your target audience?
  • How will you measure success?
  • When will your campaign launch? It’s important to note that most new email marketing campaigns are best deployed in the evening or on weekends.
  • How can you generate more leads off of this campaign?

Learn about your email marketing options.

The first step to learning about email marketing is to find out what options you have for building and optimizing your list, as well as understanding how to use email in general. Once you’ve selected a system or platform, there are several ways that you can improve the quality of your emails and make them more effective:

  • Email list segmentation: Email list segmentation allows you to target specific groups of people with different content based on certain criteria. For example, if someone hasn’t purchased from you yet but they’ve downloaded one of your free resources, that person might be interested in getting a discount code or free shipping when they do buy something from you. Segmenting allows marketers like yourself can increase engagement by sending relevant messages at the right time.
  • A/B testing: A/B testing refers to comparing two versions of an email and seeing which performs better (in this case “A” vs “B”). If there’s no difference between them statistically significant enough then it may not be worth making changes based purely on results from an A/B test alone since there may still be other factors affecting performance such as time since previous contact etc..


Hope that this list will help you to find the best resources for your email marketing journey. If we missed any other great resource that you think should be on this list, please let us know by commenting below!

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