There are millions of SEO tools available on the market. Even for professionals, it is hard to choose one that works best. Our article will tell you about the most useful SEO optimization tools that are not too expensive but definitely show high results.
There are so many SEO tools to choose from. But which are the best SEO tools for digital marketing? This is a guide to the best SEO software, analytics tools, PPC tools, social media optimization (SMO) tools, keyword research tools, and everything else to give you the edge in your online marketing efforts.
Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
Google Search Console
If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.
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The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”
Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.
If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.
Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.
GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click.
GrowthBar is a tool that is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.
Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers as well.
GrowthBar also has a free Chrome Extension so you can get SEO insights while you surf the web.
- Organic Research — See millions of keyword suggestions along with their competitiveness score.
- Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.
- Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.
- Content generation for bloggers.
- Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.
- Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.
- Lacks technical SEO metrics
- Lacks historical tracking data
- Lacks SEO audit feature
For the best new SEO tool, get started with a 5-day free trial of GrowthBar.
Complete web stats and search insights
Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden
Quite possibly the most powerful free analytics tool available, Google Analytics tracks pretty much every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.
While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.
However, Google Analytics has since stopped showing which keywords are sending you those traffic. You’ll have to pair it with a tool like Keyword Hero to uncover what’s behind “(not provided).”
When it comes to optimizing your website for SEO success, there are many tools you can use, which can be overwhelming! At Spyfu, we’re dedicated to providing marketers like yourself with one of the largest repositories of SEO tools & marketing software. If you’re looking for specific tools that can help boost your SEO efforts or you’re just getting started in digital marketing, using the best SEO tools is an essential step to show you which direction to take. Best Downloadable SEO Tools
A collection of SEO tools to grow your website traffic. This is the ultimate list of free SEO tools that you can use for keywords research, competitor analysis, backlinks analysis, Content Marketing and more.