Affordable SEO services for small businesses are too often overlooked by businesses that are looking to invest in SEO. More likely than not, they are also paying far more than is necessary for SEO services as well. This article will help you to understand the difference between affordable and cheap SEO services. It’ll also help you to educate your business as to which ones you should be hiring as well as how much it should all cost.
Seo Services for Small Businesses – Reach new customers, target a specific geographic region, and generate more revenue for your business with the right SEO Services.
Hibu: Best Overall Local SEO Services for Small Businesses
What We Like
- Solution customized to your business
- Citations and listings creation and management services
- Review outreach and response tools
- Social media management solution, including paid advertising
- Custom website design
- Easy-to-use performance dashboard
- Limited guarantees for some services
- No pricing listed on website
- Mixed customer reviews
- Brands with little-to-no online presence that need everything from a local, search-optimized website to reputation management
- Any business that wants to improve their site’s Google ranking in local searches and needs citation and listing management
Hibu offers a wide variety of local SEO services, from listings and citations to website creation and brand reputation management. It offers social media and ad management, as well, making it an all-in-one search engine marketing (SEM) and site optimization solution for your small business. Your dedicated account manager can also coordinate outreach for new reviews, and respond when your business gets new reviews online.
Although there are no published prices for Hibu’s local SEO services, the minimum starting price is typically $1,000, according to various online reviews. Hibu prefers to create a custom plan for each business instead of offering one-size-fits-all plans, and requires a minimum commitment of 12 months. You may be able to get a refund on some services if you cancel or are unsatisfied, but reviews suggest there may be a pricey 35% cancellation fee.
Local SEO Features
Hibu offers a comprehensive list of local SEO services to help optimize your business’ online presence. A dedicated account manager will work with you to determine which local SEO features you need to focus on to improve your domain’s ranking and online visibility.
Here are the best local SEO features from Hibu:
- Reputation management: Dashboard tools include the ability to reach out to new customers and invite them to review your business. You can also respond to reviews to keep your online reputation stellar. The more 5-star reviews you have, especially on Google My Business, the better your position will be in local search results.
- Listing management: A listing typically includes name, address, phone number (NAP) details for your business. These need to be consistent and correct no matter where they are posted online. Listings are important for regular and local SEO because they can affect your ranking in search results, much like a backlink (especially when your website is linked in a listing).
- Citation management: Hibu’s staff will handle business citations, such as your Google My Business and Bing for Business accounts, among others. They’ll make sure your details are correct and updated across all listings sites. Consistency is important for customers so there’s no confusion about your website, physical address, phone number, or hours of operation.
Local SEO Performance
On-page local SEO includes anything on your website that especially references your locale. For example, Hibu can create content for your website that includes metatags and mentions of your city, region, or state.
These elements ensure that your site shows up in relevant searches (i.e., online searches for businesses, brands, products, or services like yours) that include your location. It also includes searches where a local business would be obvious to search intent, such as “plumbers near me.”
In addition to boosting your site’s performance on search engine result pages (SERPs), Hibu can produce professional press releases pertaining to your business and location. These press releases go out to reputable websites as well as journalists who may then also cite your business in an article, driving more web traffic and boosting your site’s SEO through backlinks.
Whether you get positive or negative reviews, it’s important to respond to them quickly. Hibu makes this easy with a single dashboard where you can perform outreach to request reviews or respond to them wherever they appear online.
Making sure that your NAP information is consistent across all citations and listings is a tedious job, but Hibu can take care of it for you. Hibu will monitor all of your brand’s mentions across the internet so you don’t have to worry about it at all.
Reporting & Performance Dashboard
One of the most useful offerings from Hibu is its performance dashboard. When you log into your account, you get an overview of all your local SEO services.
See how many reviews you have across the internet, what your average star rating is on various sites (and how your competition is doing), and view various key performance indicators (KPIs). The dashboard puts your SEO analytics in one spot, so you don’t have to log into multiple sites to see how Hibu’s local SEO efforts are paying off.
Hibu has a lot of mixed reviews from customers. Many current clients have excellent comments regarding their account manager and services provided, including lead generation, online reputation establishment, and ads. However, there are other reviews citing frustration due to lack of communication, high prices, and broken promises.
Our Expert Opinion
Hibu is the best local SEO service for businesses that need a comprehensive, personalized solution to establish and maintain an online presence. Its dashboard is easy to use and includes all the information needed to see where you may need to increase SEO efforts. However, budgeting for Hibu is difficult since there’s no definitive pricing listed on Hibu’s website.
E-commerce websites use different SEO strategies to improve their online visibility, especially their product pages on search engines.
The structure of your e-commerce website holds great significance for a better user experience. E-commerce websites generally have multiple product pages.
Make sure that your visitors can navigate through the website easily. Keep each page two or three clicks away from the homepage.
The Right Content for Your Target Audience
Thorough keyword research is essential for optimizing the content on your e-commerce site. Research the relevant keywords before creating content.
The use of correct keywords will give you a better ranking on a search engine. Be sure to use at least one keyword in your title to get a better ranking on search engines.
A lot of people may neglect to copywrite for their website, not realizing its importance. Each product page on an e-commerce website is a landing page thus you require copywriting for each one.
It will help you in generating sales. So, make sure you create good copy for each product page.
Setting up an Editorial Calendar
Planning your content ideas ahead of time will lead to establishing an effective content marketing strategy. To gain maximum audience engagement, you must carefully plan your content ideas.
Good content marketing strategies lead to improved search engine ranking, increased traffic, and more conversions. Creating an editorial calendar will allow you to strategize your content marketing.
It saves your time and helps you increase sales for your business. Your content marketing plan should be based on your marketing goals.
Search content ideas that will engage your target audience and implement them. Make sure to monitor the long-term results and improve your strategy.
Most online buyers lookup for products on Google or Amazon. These are the two main sites where a potential buyer would go shopping for a product.
Your product must appear on at least one of these sites or you could lose a large chunk of potential customers. You could improve your website’s visibility using proper product SEO.
Keep in mind the following product SEO tips:
- Use clear, high-quality product images
- Write product descriptions in bulleted form
- Ensure use of relevant keywords in the product names and descriptions
BrightLocal – Best for Assessing Local Search Performance
BrightLocal makes all-in-one local marketing software for agencies and local businesses. If you’re a marketer, their local platform provides you with the tools you need to manage the specific tasks of local SEO. If you’re a sophisticated client or you already have a plan that you’re going to follow, BrightLocal is ideal because it allows you to handle the implementation yourself.
What if you don’t have the know-how you need to handle it yourself?
They also offer services — manual submission, citation building, and management services for your local SEO campaigns. If you’re looking for a company that can help you in a supporting role, BrightLocal is a great option. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies.
They’re local search specialists, and they have deep in-depth knowledge in this area. They work with small, local businesses and large national clients like Valvoline. They have an aggregate review rating of 3.8 – 4.9 stars.
BrightLocal’s client list includes:
Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click-through rate when your website showed up in the search results.
Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account. For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click-through rates, impressions, and the landing pages that are ranking in Google.
Deciding when to start working with a seo company can be a bit tricky sometimes. Small business owners have a lot on their plate, so in the beginning it’s easy to skimp out on things you think you can do yourself in order to save a buck. As a small business owner, you have a lot of responsibilities and only one main thing in your entire world. Hint: it’s not about you, but that’s another story for another day. You care about the bottom line and the best way to increase your sales and profits is by bringing in more customers.
If you’re starting or running a small business, then you know that search engine optimization isn’t just for big businesses anymore, it’s for small businesses too. However, the question is how to find affordable SEO services for your small business?