SEO is a constantly evolving field. It takes the ability to understand all of your options as a way to outrank your competition. To keep up with the changes, you have to have a lot of SEO tools on hand at all times. Let’s review some of the best SEO tools for beginners and help you know which ones will help you increase your rank and search traffic.
It doesn’t matter what your site is about, we all use tools in order to get the job done. Whether that’s building a WordPress website or making YouTube videos, there are plenty of tools that can help you succeed quickly and easily. This article will cover the best tools for beginners when starting with SEO and YouTube.
Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
Semrush — Best all-around solution for businesses
Semrush is one of the essential tools in the toolbox of SEO professionals.
When it comes to the best SEO tools out there, Semrush definitely deserves a spot at the very top of our list. Its applicable use list is vast and ranges from analyzing content and discovering niche keywords to analyzing and understanding the competition’s SEO strategy.
While this tool is popular among SEO experts, it is also used internally by many small and medium-sized companies. The abundant features and easy-to-use dashboard are there to fuel not only your SEO but also PPC and ad campaigns as well as content strategy.
- Organic research – discover organic competitors and identify their best keywords.
- Advertising research – monitor and localize your ad campaigns and landing pages.
- Display advertising tool – Smart audience targeting and competitor analysis.
- Backlinks – understand DA and perform a deep link analysis.
- Keyword research – identify the best keywords for your PPC and SEO campaigns.
- Traffic analytics – analyze your traffic along with competitors’ traffic to discover new opportunities.
Plans and pricing
Semrush offers the following plans – Pro, Guru, Business, and Custom:
- $119.95 per month
- $99.95 per month
1-year plan billed as one payment of $1,199.40
PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link-building opportunities. You can see SEO stats, site info, page info, and page speed all by just clicking on the plugin.
Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research, and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
From here, you gain instant access to a report for your chosen domain or keyword.
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.
After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.
Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a comprehensive report.
Step #2: Review the Results
This is where the fun begins. You’re provided a long list of keywords related to your seed keyword.
There are four columns with corresponding data for each keyword:
- Volume: Average number of monthly searches the keyword has on Google.
- CPC: Average cost per click for a Google Ad for the keyword.
- PD: Estimated competition in paid search (the higher the number, the more competitive).
- SD: Estimated competition in organic search (the higher the number, the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep going.
Step #3: Click on a Keyword
For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following.
Now, there’s no question as to what you need to do to reach the first page of Google. This data allows you to address points such as:
- How much traffic you can reasonably expect to receive for each position on page one
- The number of backlinks for your page one competitors
- The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.
Step #4: Filter Your Search
After you gain a clear overview of related keywords that align with your company and its goals, turn on the filter feature to narrow your search. Here’s an example.
You can set additional parameters, but this is where I like to start when searching for long-tail keywords.
You want to uncover keywords with enough search volume to move the needle, without focusing on anything that has an extremely high SEO Difficulty score.
Even though it cuts out more than 400 keywords, you’re left with 12 that match your exact criteria. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. It has the ability to drive highly targeted traffic to your website, and with an SD of 17, you have a good chance of ranking.
You can do a lot more than keyword research with Ubersuggest, but it’ll definitely help in this department. With this, you have what you need to select keywords that allow you to create killer content that’s destined to rank.
You can also add the free Chrome extension to use Ubersuggest right from the SERPs.
You can learn more by reading The Guide To Keyword Research.
Google’s John Mueller said that it works even for new websites, but there are also other tools. The list of them is given below. This is your starting point which can help to tune up your rank even without backlinks. These tools were the best tools to make your website rank on the top page of Google. It can help to monitor your target keywords and check their position in search engine results pages (SERPs).
If you are a beginner in SEO, it can be difficult to know what tools you really need for your day-to-day activities. And it’s not just beginners who have trouble with knowing which tools are useful or not. Even professionals have to face this issue since the world of SEO changes all the time. So no matter whether you consider yourself a beginner or an expert, I am sure this post will help you out with making the right decisions when it comes to choosing SEO tools.