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Best Social Media Analysis Tools

Looking for the best Social Media Analysis Tools? We have got your back. These products are shortlisted based on the overall star rating and the number of customer reviews received by each product in the store, and are refreshed regularly.

List of best social media analysis tools for your business. Here are some important features to consider in your search for the best social media analysis software.

What are social media analytics?

First, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics.

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Social media analytics tools are usually used to complement social media management tools. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy.

Why you need social media analytics tools

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the data you need to assess your social media marketing strategy on both macro and micro levels.

They can help you answer questions like:

  • Is it worth it for my business to keep posting on Pinterest?
  • What were our top posts on LinkedIn this year?
  • Should we post more on Instagram next month?
  • Which network drove the most brand awareness for our product launch?
  • What kind of posts do my followers like to comment on?
  • And many more.

 HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

 Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

 Hootsuite Analytics

Key benefits: Performance data from every social network in one place with easy-to-understand reports

Paid or free? Paid tool

Skill level: Beginner to intermediate

Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, marketing teams

Most social media management platforms have built-in analytics tools. We hope you’ll forgive us for saying Hootsuite’s reporting capabilities are our favorite. But it’s the tool we know and love best.

viewing social media analytics on multiple networks in Hootsuite

Imagine Twitter analytics, Instagram analytics, Facebook analytics, Pinterest analytics, LinkedIn analytics all in one place. Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform individually.

It saves time by making it easy to compare results across networks.

Social posts metrics:

  • Clicks
  • Comments
  • Reach
  • Engagement rate
  • Impressions
  • Shares
  • Saves
  • Video views
  • Video reach
  • And more

Profile metrics:

  • Follower growth over time
  • Negative feedback rate
  • Profile visits
  • Reactions
  • Overall engagement rate
  • And more

Best time to post recommendations:

Ever spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. But one of the most common reasons this happens is posting at the wrong time. A.k.a. Posting when your target audiences are not online or not interested in engaging with you.

This is why our Best Time to Publish tool is one of the most popular features of Hootsuite Analytics. It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals:

  1. Engagement
  2. Impressions
  3. Link clicks
Best time to publish feature in Hootsuite Analytics

Most social media analytics tools will only recommend posting times based on engagement. Or they’ll use data from universal benchmarks, instead of your unique performance history.

Other cool things you can do with Hootsuite Analytics:

  • Customize report templates for only the metrics you care about
  • Get reports on your competitors
  • Track the productivity of your social team (response times, and resolution time for assigned posts, mentions, and comments)
  • Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen

Hootsuite Analytics is included in the Hootsuite professional plan, with you can try for free for 30 days.

 Zoho Social

Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

 Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Keyhole Dashboard - Social Media Engagement

Using Keyhole, you can find, identify, track, and reach out to your influencers:

Keyhole Dashboard - Influencers

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

Keyhole dashboard - sentiment analysis

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Pricing: Custom pricing for businesses of all sizes.

Conclusion

Most social media analysis tools have similar features—what sets them apart are the pricing, user experience and support.

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