Best Social Media Analytics Tools Free

Are you looking for the best social media analytics tools? Or even just one that’s free? Many social media management tools charge a pretty penny to analyze your social media accounts. Here’s a roundup of the top free social media analytics tool

1. Followerwonk

Followerwonk helps you explore and grow your social graph. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers.

2. Keyhole

For the sake of expanding your content’s reach, hashtag analytics is a must-have.

Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.

Keyhole's dashboard measures a hashtag's optimal times for engagement

 3. Cyfe


Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.

4. Quintly

Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.

5. HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools, or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

What’s important to highlight is that HubSpot’s social analytics tools are part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

 6. Klear


Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Klear can analyze not just influencers, but also your own profile and followers, and segment them by niche or interests.

3 cool features:

  • Identify influencers in your Twitter feed with a Chrome extension.
  • Extract qualitative metrics by tracking hashtags on Twitter and Instagram.
  • Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness.

7. Squarelovin

Squarelovin Instagram Analytics

Instagram is a hugely important social media channel – for almost all brands – so it’s no surprise there are so many Instagram-centric social analytics tools out there right now. Squarelovin has its social media analytics metrics on offer, including recent posts and growth, monthly analyses, history of your posts by year, month, day, and hour. Insights on communities’ preferences and interests, what drives engagement, and best/worst post times are also on offer, as well as best filters and hashtags, and ways to optimize your account

8. Vizia


With video content thriving, the option to capitalize on video content – for free – is a great one. Vizia uses web and social analytics tools like questions, polls, and multi-choice quizzes to encourage active participation from your fans, so you can improve your content based on their feedback. Easily embed and share videos, capture leads, and increase virality using Vizia. It’s a lot of work for little data though and would do best partner with a social media sentiment analysis tool for benchmarking and moving the right ideas forward. Price: Free

9. Buffer

Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.

10. Iconosquare

Iconosquare for stories

Iconosquare is Instagram and Facebook-focused – which is great if those are your only channels and the only social media analytics you’re interested in. You can get a free audit of your Instagram or Facebook account from them. This tells you whether your account is optimized, and if not, what’s missing. The paid social marketing analytics tool offers more: Track social media and analytics metrics like follower evolution, average engagement rate per post, and reach and impressions history to tweak the content. Compare against benchmarks of 100 industries for competitor analysis of follower growth, engagement, and reach. See Instagram Stories insights reach and impressions, completion rate by story type, and best time to post Stories. Additional features like community analytics, profile activity, competitor tracking, and hashtag tracking are on offer. Sentiment metrics would improve their offerings, so you’d understand the why behind the insights.

11. SparkToro


SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter.

3 cool features:

  • Audit your followers and know what percent of them are fake.
  • See the specific topics that marketers are talking about on Twitter.
  • Get a ‘SparkScore’ of your influence, based on the performance of your tweets.

12. TapInfluence

The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.

Enter TapInfluence, an analytics platform that removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.

In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

TapInfluence provides eye-opening insights regarding an influencer's reach and engagement rate

Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.

TapInfluence's reporting compares your brand's influencer campaigns to industry benchmarks

13. Klout

Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.

14. Audiense


Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. Audiense uses machine learning on social data such as affinities and demographics to help you understand your target audience. You can then engage these audiences directly at scale.

3 cool features:

  • Create your own chatbot and engage customers via Twitter DMs.
  • Analyze your followers in-depth and use these insights to build communities.
  • Analyze historical and real-time conversations on Twitter.


There you have it–a curated list of the best free social media analytics tools. It is true that social media analytics is not an easy thing to handle. These tools are still relatively new on the market, and many of them are far from being flawless. They offer interesting stats, however, and they can help you understand how your customers interact with your brand—and why. And if your customers are more aware, they will love you more for it.

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