Best Social Media Analytics Tools

This list of the Best Social Media Analytics Tools features a variety of applications that track and report on social media activity. You can filter by top rated applications, paid or free software, cloud apps, and programs with a mobile component. Sorting by best-selling can be helpful when conducting online research, because you can quickly spot which products have proven their value. And with our handy sort-by-price feature, you can find top rated products at a great price.

There are many social media analytics tools in the market, but few can offer an easy-to-understand interface for marketers to analyze data and quickly identify what is working (and what isn’t) on their social media pages. The following is a list of top five social media analytics tools that will assist in generating targeted results in the shortest time possible.

 Sprout Social

The need for cross-channel social media analytics makes Sprout Social an easy choice for No. 1 on our list.

Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered.

Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location.

Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Or take it a step further with Premium Analytics and create your own custom report, tailored to your organization’s KPIs.

Sprout comes complete with both templated and customizable reporting options, meaning you have multiple ways to not only gather essential social metrics, but truly understand what they mean and present them to others including only the metrics you care about most and reducing the noise.

Sprout instagram hashtag report

From tags to trends and everything in between, Sprout puts powerful analytics at your fingertips. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry.University of North Dakota head shot The analytics other tools had just didn’t have the power. We needed the best analytics we could get. Layne Pfliiger
Social Media Manager

But that’s only scratching the surface.

Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.

No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user-friendly way to discover and display social insights.

 HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

TapInfluence

The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.

Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.

In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

TapInfluence provides eye-opening insights regarding an influencer's reach and engagement rate

Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.

TapInfluence's reporting compares your brand's influencer campaigns to industry benchmarks

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

 Hootsuite

Hootsuite

Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

3 cool features:

  • Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
  • Measure your customer care team’s response and resolution time on Facebook and Twitter.
  • Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.

Social media channels:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

What analytics you get for free:

  • All features for 30 days
    • Overview of key metrics
    • Unlimited real-time reports
    • Team performance measurement

Pricing options: $19, $99, $599 per month, and enterprise pricing

 Zoho Social

Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

Conclusion

Get the most out of your social media engagement. These social media analytics tools can help you measure your efforts, recognize patterns, and consolidate your stats in one place.

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