Best Social Media Audit Tools

Nowadays, we know the value of having a strong online presence and it is essential for businesses to have a social media presence. But we must ask ourselves: do we know how to properly manage our social media accounts? That’s where social media audit tools come into play. These tools can help you identify the strengths of your social accounts and where you need to improve.

1. Sprout social

Coming in at the higher end of the market is Sprout Social, an all-in-one social media management platform that helps you with all things social media-related from content curation and publishing to team collaboration tools for companies. To carry out a social media audit, be sure to utilize its analytics tools to make strategic decisions for your social media channels, as well as the social listening module to uncover trends and analyze sentiment on what your audience wants to see.

Pricing: Packages start at USD 99 per month with a 30-day free trial.

Sprout Social

2. Klear

Klear is a social media analytics and intelligence platform that covers social media monitoring, influencer marketing and competitive intelligence.

The three essential analytics tools you can choose from are:

  • Facebook Page Analytics
  • YouTube Analytics
  • Bloggers Analytics

You can either search your own Facebook handle to find out how well your influence, engagement, total fans and top content is doing. Alternatively, you can search for your competitors to see which content has worked best for them.

Although YouTube and Bloggers Analytics requires a demo to unlock the search bar, you can check out a few popular YouTubers and Bloggers as an example to find inspiration on their top content.

How influential are your pages? You can find out how your influence, engagement, total fans and top content is doing as demonstrated here.

If you’re in the process of creating an influencer marketing campaign, Klear is the perfect platform as you can use influencer tools to identify and analyse influencers, which you can then measure against your programme to determine your potentially most valuable influencer for your campaign.

You can also identify and target influencers or bloggers across the globe, which means you aren’t limited to only one specific area.

Just to be ‘Klear’, a majority of auditing tools are free, however, a demo or paid account will give you access to the full capabilities.

Have a play around with Klear.

Social networks that integrate with Klear include: Twitter, Facebook, Instagram and YouTube.

3. ContentCal

As part of its standard features, ContentCal includes an analyze feature that lets you see what is working across different channels with the help of visual and easy-to-understand charts. The visual nature of these charts and graphs make it a lot easier to analyze your performance and progress. 

For an extra level of detail, it also offers advanced analytics that are available on request and can be added to its Essential plan at a cost. These include the ability to track your growth across organic and paid channels and follower demographics. Unlike many of the other tools that offer you access to only the last 30 days, ContentCal lets you analyze data over a period of up to 12 months.

Another key feature that deserves an honourable mention is its customizable, branded reports. If you’re completing your social media audit to demonstrate your effectiveness to other team members, these reports will come in handy as you can automate it to be delivered straight to your inbox every month. 

Key features:

  • Advanced analytics
  • Intuitive dashboard
  • Competitor analysis
  • Organic data for LinkedIn, Facebook, Instagram, and Twitter
  • Detailed follower analytics
  • Paid media analytics
  • Instagram Story analytics
  • Top-performing post analysis
  • Hashtag analysis

Pricing: ContentCal recently launched new packages and, sadly, retired its Free plan. Its cheapest plan starts at $37 per month and includes a free 14-day trial. 

4. Zoho official

Looking for a more affordable solution? Go for Zoho.

Targeted specifically for small to medium-sized businesses, Zoho Social has minimalistic yet incredibly useful features for you to monitor your social media channels effectively. For social media review, choose from the range of analytics available to make tailor-make reports and track social media performance.

Pricing: Packages start at USD 10 per month with a 15-day free trial.

Zoho Social

5. HypeAuditor

If you’re a regular reader of our content, you would’ve noticed that HypeAuditor is one of our go-to tools for creating listicles. While it was specifically created for fraud detection and determining audience quality, it can also be useful for keeping tabs on your own Instagram account. 

By just including your own handle in the “My Report” section of its dashboard, you’ll also be able to track your own Instagram account to get a better idea of your social presence. Plus, it will send you an email update that summarizes your activity every week that you can then use when you compile your monthly social media review. 

Just like with many of the social media tools that offer a free plan, HypeAuditor’s free plan is very limited and actually only meant to give you insight into how its software can help meet your requirements. However, the jump between its Free plan and cheapest plan is quite drastic – $399 to be exact. So, it’s not the most cost-effective solution for small businesses.

Key features:

  • Engagement rate
  • Audience quality score
  • Growth rate
  • Team access to reports

Pricing: In addition to its Free plan, it also offers a Basic plan ($399 per month). Add-ons for the Basic plan are also available. 

6. Analisa

Founded in 2019, Analisa is one of the newer kids on the block. It’s an AI-powered Instagram and TikTok analytics platform that gives you access to raw data like follower count, number of comments or likes a particular post received, and engagement rate. The value of this tool is that it also takes it one step further to analyze these numbers. 

Though for analysis of posting activity and information about when followers and viewers engage with the posts, you’ll need to sign up for one of its subscription plans. Also, sadly no TikTok analytics are included in its free plan. 

Key features:

  • Customized reports
  • Hashtag analytics
  • Follower demographics

Pricing: In addition to its Free plan, it also offers three subscription plans. The cheapest plan starts at $69 per month. 

7. Rival IQ

In an ever-changing social media landscape, there’s one that remains constant – competition. So, it’s important to not only look at how your own social platforms are performing, but also to compare and see how you stack up against your competitors.

In come Rival IQ. Focused on delivering competitive insights and comparative analysis, Rival IQ alerts users of every single move of their competitors, enables digital marketers to continuously gather and monitor social performance data of their competitors, and identify new opportunities.

Pricing: Packages start at USD 199 per month with a 14-day free trial.

Rival IQ

8. Tailwind

Although Tailwind is primarily used to save time scheduling to Pinterest and Instagram, this platform also provides actionable analytics. One of the free features you can access is the ‘Post Inspector’, which allows you to analyse the performance of individual Instagram or Pinterest posts over time, or filter and sort to uncover insights by hashtags, keywords, date range, and even image filters!

The performance of individual Instagram posts showing the number of likes and comments as well as the dates of the posts.

Another great feature is being able to track the latest trends for your Instagram or Pinterest profile in handy charts, which makes it easy to gauge your progress over time.

Does Tailwind sound like your type of auditing tool? Check it out.

9. Buffer

If you’re working as part of a bigger team or you’re in charge of a client’s social media auditing, Buffer is one of the best choices. You can use it to create fully customized reports that you can then share as PDFs with the relevant parties. Plus, thanks to its daily updates, after you’ve created your reports, they’ll get updated daily. 

Even if you don’t need the ability to create reports, Buffer still offers a lot of value. Unlike some of the other tools on our list that focus on only a specific platform, Buffer offers one easy-to-use dashboard where you can keep tabs on the performance of your accounts on Instagram, Facebook, Twitter, and LinkedIn. This way, you’ll get an overall understanding of how you are performing across various accounts, while also being able to access more in-depth insights about specific platforms. 

Buffer also takes it even one step further and includes the best times to post so that you can immediately start to improve your social media strategy. While Buffer does offer a free plan, you’ll need to sign up for Buffer Analytics to be able to access these types of in-depth insights. 

Key features:

  • Custom reports
  • Audience demographics
  • Boosted post insights
  • Account analytics
  • Stories analytics

Pricing: $5 per social channel per month for in-depth analytics. 

10. HootSuite

Another popular option for marketers seeking an all-encompassing social media management platform, Hootsuite offers not only excellent social media management tools but also superb performance analysis reports. For result-oriented marketers, Hootsuite Impact produces KPI-driven reports and puts your leads, conversions, and sales into tangible ROI metrics.

And what’s even greater about Hootsuite is that they have something for everyone – ranging from free packages for individual marketers to tools for large teams and enterprises.

Pricing: Free with limited functionality. Packages start at USD 29 per month with a 30-day free trial.Hootsuite

11. Zoho Social

Looking for a more affordable solution? Go for Zoho.

Targeted specifically for small to medium-sized businesses, Zoho Social has minimalistic yet incredibly useful features for you to monitor your social media channels effectively. For social media review, choose from the range of analytics available to make tailor-make reports and track social media performance.

Pricing: Packages start at USD 10 per month with a 15-day free trial.Zoho Social

12. Buffer Analyze

Data and analytics form the backbone of any social media strategy, which is why Buffer is offering a function dedicated specifically to social media analytics. Likes, comments, shares, clicks… you name it, Buffer Analyze puts all of your metrics in one place – so you don’t ever have to do the dirty work yourself.

Best feature? Their posting strategy recommendations that answer all of your biggest questions about social media strategy to grow your reach and engagement from the best time to post and posting frequency to the optimal type of post.

Pricing: Packages start at USD 35 per month with a 14-day free trial.Buffer Analyze

13. keyhole

Social media campaigns are increasingly used by companies as a great way to not only get their name out, but also improve their image. Successful examples include Apple’s Shot on iPhone challenge for iPhone photographers to share their best work shot on their iPhones and Starbucks #whatsyourname campaign to advocate inclusivity of people of all genders.

Dedicated solely to social media campaigns, Keyhole specialises in hashtag tracking and influencer campaign metrics to help marketers keep a close eye on real-time metrics and measure the impact of their social media campaigns.

Pricing: Packages start at USD 49 per month.Keyhole

14. CrowdFire

With Crowdfire’s free plan, you can get access to social analytics and advanced analytics that include graphs of some important statistics. Though, sadly, with the free plan you’ll only be able to access one day’s data at a time. So, it’s more like a type of free trial that lets you try out its core capabilities without any financial commitment.

To be able to access 30 days data that you can use for your monthly reviews, you’ll need to sign up for its Plus plan aimed at solopreneurs and small businesses. At less than $8 per month, it’s still great value for money compared to similar tools. What’s more, you can also use it for post analytics. At its higher subscription level, you’ll also unlock competitor analysis to give you a better idea of how your social media marketing stacks up against other companies in your niche. 

To help you make sense of how your posts are performing, it also offers custom report building. This feature can be quite useful if you’re working as part of a bigger team. 

Key features:

  • Analytics
  • Content curation
  • Bulk scheduling feature
  • Custom reports
  • Brand tracking

Pricing: It offers a Free plan and three subscription plans. The cheapest plan starts at $7.48 per month.


In the end, there is no “best” social media audit tool. With that said, you should select a tool that works for your specific needs. When evaluating software, be sure to pay attention to what companies they offer a trial for, as well as what features are included in their pricing. You may find them extremely valuable in managing your social media marketing.

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