Best Social Media Automation Tools 2020

Are you looking for the best social media automation app? Social media management can get pretty tricky. Since usually, you have to manage more than one profile of social media platform at a time, it can get hectic to manage different accounts each day on each network. Social media automation tools for businesses have been around virtually since social media itself. At first, there were simple apps that could share updates across multiple social platforms at once. Now we have social media automation apps that can post content, send messages and even engage potential customers and followers on the platforms. Here is a list of some of the best social media automation tools in 2020.

1. Sprout Social

Sprout Social is probably first and foremost known as a one-stop-shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest, and more at once.

But it doubles up as a powerful tool for analyzing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organization who need to activate them.

You can try Sprout Social for free with its 30-day trial. If you like it, starter plans cover up to five different social profiles, with additional plans offering more profiles, scope, and features.

2. Mention


Mention is among the best social media automation tools that assist in interaction with users and customers on social media platforms. Whenever someone mentions the name of your brand (or any other keyword) from this dashboard you can get to know about it immediately. In this way, you can conveniently track your brand, evaluate your competitors, and so on. You can also use it to get in contact with your clients and answer their on-the-go questions. The tool will also help you find and reach out to influencers. You can use real-time tracking of your keywords. Analyze your rivals and create more leads by finding their dissatisfied customers.

3. Buffer

Buffer is another popular social media marketing management and automation tool. The tool was initially developed for content scheduling on social platforms but has grown into a social media tool offering various features. Like Hootsuite, Buffer allows you to curate content, collaborate, plan, and schedule posts on multiple social media platforms, manage multiple user accounts, and analyze your posts’ performance.

The tool offers you a single dashboard where you can create and view all your performance reports. The tool provides both broad and in-depth insights into your post’s performance on specific social channels. You can further share the reports with different stakeholders.

Buffer provides a calendar view where you can see all your scheduled posts. It also provides suggestions on auto-scheduling posts and recommended timings. The tool further offers a few features specific to Instagram, such as planning and scheduling posts, a shopping grid, and the first commenting option.

However, unlike Hootsuite, Buffer supports fewer social networks at the moment. While Hootsuite enables you to publish posts on 30+ social platforms, Buffer unlocks up to 25 platforms. However, the tool provides a cleaner user experience. Simultaneously, it is also a cheaper option for SMBs.

Key features  

  • Rich analytics on social post performance
  • Simple and customized scheduling of posts
  • Team collaboration and management
  • Social profile sharing and management
  • Android and iOS support
  • Browser extension

4. SmarterQueue


SmarterQueue is also a popular social media tool for small companies, marketing departments, and social media administrators to improve interaction and save hours per week.

SmarterQueue intelligently automates social media scheduling through queues, posting plans, content categories, evergreen recycling, content variations, and a visual calendar. Users can schedule and publish to Facebook, Instagram, LinkedIn, Pinterest, and Twitter.

SmarterQueue’s every specification has been carefully crafted to streamline and simplify the daily social media activities.

They take care of the fine points, through regular, high-quality social material, helping you develop a dedicated following.

It comes in 4 packages.

First is Solo which costs $16.99/month when paid annually and $19.99 for a month to month.

The second is Business which costs $33.99/month when paid annually and $39.99 for a month to month.

The third is Agency which costs $67.99/month when paid annually and $79.99 for a month to month and the fourth is Custom which starts at $16.99/month when paid annually and $19.99 for a month to month.

5. Agorapulse

Agorapulse is a fully-integrated social media management and automation platform. It has many features similar to other tools such as post scheduling, queuing and publishing, visual calendar, analytics, and team collaboration. The tool integrates with Facebook, LinkedIn, Instagram, Twitter, and YouTube. You can either schedule an individual post or publish posts across platforms all at once. The tool also enables you to perform competitor analysis. Further, it offers Power Reports to create and save customized reports and share them with team members. It also allows you to synchronize all your social profiles in real-time.

Where the tool shines is in terms of its social engagement features. For example, it offers a social inbox. The option captures organic and paid conversations such as direct messages, reviews, comments, and mentions. You can label, review, assign, or reply to these messages. The inbox further allows you to retrieve older conversations when you need them. You can also set up automated moderation rules. The feature additionally helps you keep your social media content fresh.

Another engagement feature enables you to gain more information about your followers and fans. It helps you segment them so that you can send appropriate campaigns and communication to them.

The tool has a few Facebook-specific features such as contests, boosted posts, adding photos to Facebook albums, and ad comments capturing.

Key features

  • Facebook analytics
  • Instagram monitoring for brand username and hashtags
  • Twitter management
  • Advanced PowerPoint reports
  • Advanced queuing and scheduling options

6. Zoho Social

Zoho Social offers a simple way to manage your brand on social media, by providing a complete social media management platform. 

As well as managing multiple social media channels, there’s also a posting calendar feature available so you can see which posts have been scheduled for posting. You can also monitor your target keywords across conversations, and allow for team collaboration from a single dashboard.

Zoho Social also comes with a version specifically for the needs of marketing agencies, which allows for brand and communications manager for client lists, while also allowing for white labeling.

Also expect to be able to integrate Zoho Social with other Zoho tools, such as Zoho WorkspaceZoho Campaigns, and Zoho CRM.

7. Hootsuite

Hootsuite is one of the earliest social media tools popular even today due to its constant updates. It is also comprehensive social media management and automation tool. It is best suited for SMBs and enterprises. The tool has a wide range of features. For example, you can curate content from a pre-approved library. You can map out your campaigns and fill the content gaps. You can plan and schedule posts on multiple social media platforms. Hootsuite integrates with more than 35 social media APIs enabling you to schedule posts on all these platforms.

Hootsuite provides a single dashboard where you can manage many social media profiles simultaneously. Besides content scheduling, Hootsuite has a social listening feature, which helps you monitor your brand mentions on social media. The tool further offers a Google Chrome extension, Hootlet, which enables you to share your web pages across social media quickly. The Hootsuite Academy, available in the tool, offers courses and certifications in social media marketing.

The tool has different price ranges and is affordable for small and medium businesses.

Key features

  • Scheduling and posting media-rich content on more than 35 social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
  • Management of multiple contributors
  • Social analytics reports
  • Optimized delivery
  • Data collection by listening to brand mentions on social platforms

8. CoSchedule


CoSchedule is another tool that is very useful for content marketers. As the name suggests, the app can be used very easily to schedule posts on various social media platforms. CoSchedule usually has all of the standard publishing functions as well as something called “ReQueue”. This is a smart piece of software scheduling only the top posts in your social history. This will help you track multiple accounts in a single place. With its digital interface, it is possible to schedule more than 60 posts at once. It can also be used to create your social media calendar or to address questions directly from its interface. It has many outstanding features, such as re-queue, compatibility with WordPress, personnel management, etc.

The tool can also be used fairly easily to provide customer support. It is easy to use, and also cost-effective in comparison with other solutions.

9. SocialPilot

SocialPilot is a cost-effective yet comprehensive social media automation platform, primarily suited for SMBs and agencies. Initially restricted to post scheduling and analytics, the platform now has many features such as social inbox, team collaboration, content curation, bulk scheduling, RSS Feeds automation, and more. With SocialPilot, you can schedule and publish your posts on various social media platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and Pinterest. Furthermore, you can schedule posts according to different time zones and activity periods.

In addition to these features, the tool has a user-friendly design. The tool has brand management and advanced content rescheduling functionality and features. These features enable you to filter only the most relevant data to reschedule posts. SocialPilot also has browser extensions for Chrome, Safari, and Firefox to help you schedule content easily. Further, the tool has a mobile app for both Android and iOS. The tool allows you to create workflows, create custom reports, and share them with stakeholders.

SocialPost enables you to understand your audience better. It helps you analyze growth patterns and find top influencers. The social inbox brings together conversations, such as comments and messages across all Facebook pages under a single view. Further, you can boost posts and generate high-quality leads with Facebook ads. The tool also allows you to share those conversations with the right stakeholders in your team for a quicker response. Further, the feature enables you to use images and gifs in your conversations.

Key features

  • Advanced social media scheduling calendar
  • Social inbox
  • Custom Facebook branding
  • Client management
  • Single social network dashboard
  • Android and iOS app
  • Advanced content rescheduling functionality


If you want to be a master in social media, an automation tool is the best solution. In the market, there is various social media automation software available. These software will help you in the effective scheduling of your social media updates so that you will have more time to concentrate on other things. You can set up beautiful automation to run your social media accounts without even clicking on them. This article will discuss the benefits of social media automation and introduce you to the best social media automation tools to reach your audience online.

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