It can be a tedious task to manage notifications, scheduling, and social media updates. This is something that a lot of businesspeople tend to avoid. Social media calendar tools can help you take care of your marketing needs. Monitoring social media engagement can be quite tricky. It requires a lot of attention, time, and effort to make sure you are properly engaging with your followers. To help you streamline this process, I’m going to show you how you can use scheduling tools for better engagement.
ContentCal is a social media tool that provides you with a visual content calendar so you can effectively plan for multiple social networks. The easy-to-use interface makes this tool a great option for beginners right through to the most advanced social media managers out there. . Aside from planning your social media content, the tool also lets you publish and analyze your posts, collaborate with multiple teams, centralize the approval process and store content for future use.
ContentCal is an excellent tool for team collaboration, Not only does it integrate with tools like Slack and Trello – its inbuilt collaboration feature lets you extend ideation and feedback as far out of the marketing team and into the wider business as you wish. This enables team members to create, view, and approve posts in one place, as well as discuss ongoing projects.
Building a rabid cult following since 2011, Agorapulse is now playing with the biggest of the big social media management tools. While it’s best known for handling incoming comments and messages through its social inbox, its recently added publishing options make it a solid option for managing social content.
If you’re a fan of content queuing (and who isn’t?), you can set how often you’d like your evergreen content to be sent back to the queue. There are similar options for content you’d like to be scheduled (or rescheduled) for particular times at particular frequencies. You can see all your queued, scheduled, and published posts in the Agorapulse publishing calendar. The calendar also shows assigned and draft (‘to approve’) posts, two of Agorapulse’s many teamwork collaboration features.
The tool’s Medium plan for $99/mo allows for three team members and ten social profiles. The Large plan runs $199/mo and gives you six team members and 25 social media profiles. If your organization is heftier, there’s the Enterprise plan which gives you 12 team members and 40 social profiles for $299/mo.
Price: 15-day free trial. The Base plan is $25 per month for 2 users and 10 accounts when you choose the annual agreement.
If you want more mileage out of your content calendar, you can turn to an all-in-one content planning and publishing platform such as Loomly.
Loomly offers tools beyond content scheduling and management. This tool goes further, providing inspiration and direction to help you create content. It also allows you to manage your content assets, schedule posts, view them as a list or a calendar, and analyze what posts are working vs which ones need work.
Loomly’s most robust feature set includes a collaboration and approval environment so that teams can submit mockups, provide comments, see version logs, and flag for approval. This can help you streamline processes for efficiency when there are “too many cooks in the kitchen” on a particular project.
Why we like this social media tool:
If your team is responsible for organic and paid social, this tool can do both. And for your team who wants to avoid using their personal account for social media duties, they can respond to comments and replies directly in Loomly — that means they won’t need to login to each native platform to engage with followers.
Sendible is a social media monitoring tool that comes with a powerful scheduling and calendar feature. It lets you schedule posts individually or in bulk, which makes social media management much more simplified. It even lets you queue your evergreen content to drive more visibility and engagements.
The Sendible calendar gives you an overview of all the posts you have lined up over the coming days. It even allows you to optimize your posts and images without having to leave the platform. Sendible has also introduced a preview feature that shows you how your posts will look before you publish them. This makes it much easier to make edits and changes that will look great on each platform.
‘One calendar to rule them all is the quirky if somewhat boastful slogan from the team at CoSchedule. That said, they’ve made an impressive claim on that title despite being around for just four years (at the time of writing).
The calendar tool offers all the usual functionality, while the ReQueue feature enables users to get the most out of their top posts by allowing CoSchedule to intelligently share messages at optimal times. Subscribers can also schedule 60+ social posts in bulk, and share content to their calendar from anywhere on the web.
Of particular interest to WordPress users will be a dedicated plug-in that enables them to manage their calendar and post schedule from within their site’s back-end.
CoSchedule has plans to suit all pockets – ranging from the Essential plan which costs $40 a month up to the Enterprise option at $2,200 monthly.
Buffer is a pioneer when it comes to social media management tools. It comes with a robust planning and scheduling feature. If you’re managing multiple social media accounts, you can create a unique publishing schedule for each account. This makes Buffer an excellent tool for marketers or agencies that have to manage multiple client accounts.
You can draft your posts, customize them for each social network, send them for approvals, and manage it all using a single dashboard. The calendar feature makes it easier to visualize the posts you have lined up and make changes or optimizations as necessary.
The social media calendar from SocialPilot comes with a robust set of features that aren’t always available with similar tools. It has all the basics down pat – from monthly, weekly, and daily views to content rescheduling. You can easily visualize your posting strategy and make changes or adjustments to it based on what you need.
It also comes with a feature that lets you filter your calendar according to group or account. So if you’re managing multiple social media accounts, this is an extremely useful feature to easily manage the specific calendars for each account.
Price: The Basic plan is free. Create a custom template using the Personal plan for $7.99 per month.
Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.
The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)
Another useful feature is Evernote’s Web Clipper extension for Chrome. Marketers can use this tool to easily save links to their Evernote Notebook for sharing later on.
The Evernote mobile app also boasts some interesting features to help marketers keep their social content ideas straight. For example, you can easily snap a photo and save it to your Evernote files for review later. This feature is of particular value for social content creators looking to maintain a backlog of photos to publish on Instagram.
DivvyHQ distills its offering down to the following components: Ideate > Plan > Produce > Publish. The Kansas City-based team places a large emphasis on simplifying the content creation process, reducing corporate reliance on email and other communication tools. DivvyHQ also provides real-time status updates on projects and tracks team performance, leaving customers free to focus on the important task of creating content.
As for the editorial calendar, features include a simple dashboard of tasks that need to be accomplished, an unlimited number of shared calendars, and workflow management. The oddly named ‘Parking Lot’ offers employees from across your company the opportunity to share ideas, and to produce, approve and store content.
Mind you, there are probably more realistic options for smaller companies. DivvyHQ is aimed primarily at high-volume companies – among their current clients are the likes of HP, Mercedes-Benz, Unilever, and Red Bull.
Percolate is an all-in-one content marketing platform that lets you manage every aspect of your marketing in one place. It comes with a content production workflow so every team member can keep track of how your campaigns are progressing. This means that social media teams can also keep an eye out for upcoming content to add to their posting calendars. It also integrates with popular publishing tools so you can easily schedule social posts for future delivery.
Hopefully, this guide will help you find the right tool for the job. After all, a social media calendar template can be a multipurpose tool that exponentially improves productivity and quality for a fraction of the cost of traditional program-based solutions.