Tracking your competitors’ success is a great way to make sure your strategy is on target and achieving the results you want. In this post, we review the five best social media competitive analysis tools plus three bonus tools that you can use to keep track of any social media accounts.
Social Media Monitoring and Analytics tools can help you to analyze your competitors’ followers online and target the best ones. Analyzing Social media platforms Facebook,Twitter and Instagram is a great tool. This is a tools to get best followers and target your competitor’s most successful and influential person is SocialMention and Keyhole.
With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.
Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.
You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram.
Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.
Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals.
Sprout offers the same competitive analytics on Instagram too.
And you can dive even deeper using Sprout’s Advanced Listening tool.
By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors’ products and services, as well as examine your own share of voice in your industry. We use listening to understand what is being said about us across social media, and further into the web, such as in blog posts and on forums. We also track what is being said about our rivals, and the manufacturers that we stock. We then take all this information and use it in our quarterly social media strategies to determine how we can tailor content that we believe our audience may be interested in.
With direct access to consumer sentiment, Sprout makes it easy to identify opportunities to differentiate your brand from competitors.
Keyhole offers an easy-to-use search engine that shows you a number of metrics for any brand, hashtag, or keyword. Or you can track multiple keywords, hashtags, and influencers depending on your level of service.
The data is pulled from top posts, hashtags, and keywords found on many top social channels, including Twitter and Facebook.
Its Event Performance monitoring helps brands communicate the impact hosted events offer, contributing significantly to that ROI conversation. There’s also a “Media Wall” option to help attendees connect with each other and share experiences by live-streaming their social media posts during your event via desktop, laptop, tablet or mobile.
Pricing: Starts at $179/month, billed annually
A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.
For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes.
Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count.
Another cool feature is the ability to stack brands’ social presences against each other.
This is an audience behavior platform that captures 1st party data and runs it through its AI-enabled “Q” system to spot consumer patterns in your category – and beyond. Actually, you specify the audience and category you’re searching for and Q gets to work finding audiences and customers who fit the profile—at massive scale. Q then delivers your message to these custom audiences at the perfect time.
It opens up your brand to a new world of prospects via its Brand, Direct Response and Measurement Capabilities.
Quantcast gives you access to the audiences of other brands and helps you sort out how they might also be yours. As such, retargeting plays a significant role here – as does measuring the impact of these efforts.
Quantcast post-campaign reporting validates that your ads were served to your intended audience, which is included in the service price and apparently is not typically included by its competitors!
Price: Contact for quote
Unbox Social is a multi-faceted tool, which offers many different features, including competition tracking. With the help of the competition tracking feature, you can track your competitors’ activity, and know what kind of content that is working in the industry.
You can also capture your share of voice against that of your competitors in the industry with the help of Unbox Social. The tool allows you to monitor your performance against that of your competitors. It also helps you capture the interactions on your content against that of your competitors.
To dig a little deeper, with Unbox Social, you will get access to insights on what the audiences are saying about your competitors. The tool will also help you get an idea about the key themes around your competitors’ conversations. Further, you can find out which of your competitors’ posts are receiving a good response and build a content strategy accordingly.
The tool is very efficient as it allows you to compare ten different brands in one bucket.
Ahrefs is a tool that helps you with everything related to SEO. Ahrefs comes with a range of features and tools that help you benchmark your SEO strategy against competitors. This makes it one of the most useful tools for social media competitor analysis. The tool offers solutions like site explorer, keywords explorer, site audit, rank tracker, and content explorer.
SimilarWeb is another Competition Analysis tool you can consider using. You can use SimilarWeb to gain comprehensive insights into your competition in the digital media marketing arena.
With the help of Competitive Benchmarking that the tool offers, you can compare the performance of your website as well as the app.
SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking.
Here’s a sample dashboard after running a domain analysis for FreeCodeCamp:
And here’s the piece of the analysis which provides a by-the-numbers view of who’s competing for their keywords:
This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy.
If you’re looking to grow your online social presence and you want to know your social media competitors’ strategies and tactics, our team of experienced professionals has just the solution for you. We can do a comprehensive competitor analysis for each of the following tools: