The ability to drive website traffic through content marketing is one of the most important elements to any social media marketing strategy. To create relevant and engaging content, you need to have access to a wide array of social media tools . After reviewing hundreds of different platforms, here are our findings on the best social media content creation tools for your business.
Why do you wait around for your social media manager to create engaging content when you can do it yourself? The goal of this article is not to tell you which tools are the best, but rather to introduce you to the most powerful social media content creation tools, so that you can determine for yourself which ones are best for your specific needs.
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
- Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
- Choose your unique elements to make the graphic your own.
- Share your new visual on any social media platform!
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
- Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
- Simply click on a design template you love, and customize it using the Crello editor.
- Save your finished product, and/or share it across your social media sites.
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
Turn blog posts into engaging videos
Price: Free or $49 per month
Description: By analyzing the content of your blog post, Lumen5 can automatically create a video storyboard for you. It even recommends relevant images and videos, which you can easily use by dragging and dropping onto the respective frames.
Great for creating: Videos
How to create videos quickly with Lumen5:
A fast way of creating a useful video is to highlight only the key points of your blog post in your video.
After you enter your blog post URL into Lumen5, Lumen5 will display your blog post text on the left side of the app. Select the subheadings of your blog post (which are likely the key points) to add them to your storyboard. Lumen5 will then generate a video according to those subheadings.
A pocket TV-studio
Price: Free, $8.99 per month, or $49.99 per year
Description: If you often retake your videos because you can’t remember what to say, you’ll love BIGVU Teleprompter. It displays your script as you record your video so that you can easily refer to your script. With its web video editor, you can also spice up your video by changing the background and adding captions.
Great for creating: Videos
How to create videos quickly with BIGVU Teleprompter:
In the teleprompter app, you first have to create your script. An easy way might be to draft your script on a desktop and transfer it to your smartphone via Google Drive or Dropbox.
If you want to record your video horizontally, hold your smartphone horizontally before tapping the camera icon.
There will be a five-second countdown once you tap the “REC” button. And the recording will automatically stop once the script ends.
Adobe Spark is a fast content creation software that lets you easily combine text, images, and video content for better storytelling online.
Video is the most shared, and most engaging content type, on average, across all social media platforms. These days, most platforms incorporate autoplay video, which can help to grab attention as people scroll through their feeds, while it’s much easier, in general, for consumers to take in a short video summary, as opposed to a written blog post.
As such, you need to be considering if and how you can utilize video in your approach – but creating marketing videos can seem daunting at first.
With Animoto, however, you can start creating professional videos for your social media campaigns, even if you don’t have a big budget or design skills.
First of all, Animoto provides templates for different needs. Some of the templates available on Animoto include:
- Behind the scenes videos
- Explainer videos
- Product and service promotion
After finding the template you want to customize, Animoto has a simple editor that even a first-time user won’t have problems using. It’s incredibly easy to upload videos, images, and music to create unique videos.
And even if you don’t have video clips and imagery to use, Animoto has a library of over a million videos, images and licensed music that you can use to create a unique video.
When you’re done creating your video, Animoto enables you to share directly to your social media pages. And with options to share on Facebook, Twitter, Instagram, YouTube, and 10 other channels, you won’t even have to leave Animoto to share your video.
Alternatively, if you’re creating a video for a future campaign, you can download your video content in 360p, 480p, 720p, and 1080p resolutions.
As a social media marketer, you also need to stay up to date with industry news – while at the same time, it’s worth keeping tabs on what your competitors are publishing, and learning from their approach.
You can, of course, just look up the individual websites for each, every day, but Feedly can save you a heap of time by delivering a stream of the latest updates in one single feed.
You can create feeds based on your preferred topics, and after that, you can add sources to your feeds. Using the content from your sources, Feedly will make suggestions of similar sites.
Consequently, content discovery becomes easier for a particular topic. In addition, Feedly allows you to save articles to Pocket and Evernote.
And apart from catching up with industry trends and competitors, Feedly is useful for social media content curation.
To make content curation easier, you can connect your feeds to Buffer, Hootsuite, Zapier, or IFTTT. This makes it easy to add relevant content to your social update queue. If you work with a team, Feedly also enables you to share your lists with team members.
Have you ever wanted to create your own blog or website that is not just a simple resume, but something creative that shows who you are as an individual… using social media? Now you can with these Social Media Content applications!