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Best Social Media Content Management Tools

Every business in the social media era knows the importance of content in maximizing their internet marketing efforts. Creating quality content does not have to be a difficult task. Running a business is even easier when you have the right combination, great audience engagement, and attractive visuals or videos posted on your blog or website. Some social media management tools even allow you to curate high-quality content from your fans. These tools will help you save valuable time when you’re looking for great content to post on social media.

1. Canva

Canva for social media

Using well-designed graphic visuals is a great way to improve your social media game. Professional marketers use appealing images for Pinterest and Instagram marketing, to generate better leads. If you need help with your image needs, Canva is the best social media tool you could find.

Canva is a wonderful tool designed to help you manage the visuals for social media. This tool gives you the freedom to create your own design without knowing anything about web designing.

It can be used as a social media management software for designing visually appealing content for brand aesthetics. You can create Facebook ads, Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and many other different templates for your marketing campaigns.

Usage of this platform is free and comes with a few basic elements, so you can design social images for your blog promotion.

Features:

  • Design great-looking content from your web browser
  • Thousands of unique graphic elements for designing stunning images
  • Pre-made templates for ads, social media headers, infographics, and social media posts

2. SproutSocial

SproutSocial

Sprout Social has positioned its scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.

This simple yet powerful platform is user-friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.

Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium-sized businesses.

There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.  

Pricing begins at $99 per month up to $249.

3. Hootsuite

Hootsuite is one of the best social media management tools

Hootsuite is one of the best social media management tools for creating and managing business campaigns. Instead of managing all of the platforms manually, you could just open Hootsuite and handle them from a single dashboard.

You can use this social media dashboard for scheduling messages, tracking conversations, managing multiple profiles, and many other social activities.

Features:

  • Has a limited free plan
  • Schedule campaigns via different social media platforms from one dashboard
  • This web-based tool is compatible with major social media channels
  • It offers free courses to help you get started with social marketing campaigns

4. Loomly

Loomly

Loomly is a social media management tool for branding and content creation.

Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they, unfortunately, lack features larger businesses find valuable such as listening and monitoring.

Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.

There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses. 

Pricing is from $34-$332.

5. Sendible

Sendible

Sendible is a social media management tool best targeting digital agencies looking for an end-to-end solution that includes a CRM.

Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand.

While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time. 

Pricing ranges from $29-$299 per month.

Standout features:

  • Sendible schedules content and helps your team to communicate better
  • It comes with a handy mobile app for getting notifications when you’re away from your computer
  • You can easily manage multiple marketing campaigns

6. Later

Later

Later’s social media management software is best used for a visual content calendar and scheduler.

Later originally started as a social media posting tool focused on Instagram as the main social channel. It offered content planning to optimize the aesthetic of the Instagram feed but has evolved into a visual calendar incorporating most social media channels. Their offering focuses mostly on visual planning. It does not have a social inbox or an RSS integration but it does provide an analytics feature to optimize your content planning. 

If you have seen a Facebook ad for Later, you might be surprised they do allow you to add your Facebook pages to expand your posting schedule. However, the platform is limited for these Facebook and Twitter. If you are focused on Facebook Marketing or on publishing social media posts to multiple social channels, you might want to seek another social media platform since Later is highly focused on Instagram and Pinterest currently.

Pricing falls from $7.5-$41 per month.

7. CoSchedule

If you take a close look, you will realize that all of the social media tools are designed to save your time.

CoSchedule plugin

CoSchedule is undoubtedly one of the best social media management tools in 2020. It is a marketing calendar to help you manage projects on a single dashboard social media management tool. You can simultaneously share and publish content to save time. CoSchedule helps you boost your productivity by making your workflow organized.

Features:

  • Manage content posting on multiple platforms via a single window
  • Schedule an organized calendar for smart marketing campaigns

8. Falcon.io

Falcon

Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management. 

They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.

They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size. 

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.

It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.

Pricing starts at $129 a month and increases based on custom features. 

9. SocialBee

SocialBee

SocialBee is a social media management tool that helps businesses make the most out of their social profiles. If you’re looking to post fresh content on a regular basis, this tool is your go-to choice. With SocialBee you will save plenty of time because you can easily automate your social media posting.

With a user-friendly interface, it offers the possibility to categorize your content, just like top social media specialists do. This way your audience will enjoy the best mix of content. It is awesome that you can schedule all your posts from one place, therefore sharing content across your social media platforms becomes a piece of cake.

Features:

  • You can easily import content from various sources and edit it in different formats
  • You can post and customize content for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business
  • You can generate your own posting schedule based on best practices for each platform
  • SocialBee’s Collaboration Features help you and your team collaborate better and work together efficiently

Conclusion

The power of social media tools is limitless in today’s world, with so many different types being offered in so many different ways. However, it’s important to find a solution that best fits your needs and the needs of your organization. If you think content management for big-name social media sites is too much for a single person, check out our top pick for social media tools overall. They’ll help you deal with just about anything when it comes to managing content. 

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