As social media continues to grow in popularity, so too does the need for businesses to track their social media KPIs (key performance indicators). Tracking your social media KPIs can help you determine the effectiveness of your social media campaigns and identify areas where you can improve. In this article, we will discuss some of the best social media KPIs to track today. We’ll also provide tips on how to track them and how to use that data to improve your social media strategy.


Twitter is one of the most popular social media platforms on the internet. It has over 320 million active users and continues to grow in popularity. There are a number of key performance indicators (KPIs) that can be used to track Twitter activity and performance.

The following are some of the most important Twitter KPIs to track:

• Number of followers: This is the first and most important Twitter KPI to track. Be sure to keep your follower count high so you can continue to build engagement with your followers.

• Tweets per day: This metric tells you how often you are tweeting and how well your tweets are being received. Keep your tweets short but powerful so they will get noticed.

• Retweets: Retweets help promote your tweets and increase their reach. Make sure you’re promoting valuable content as well as engaging with your followers by retweeting their tweets.

• Favorites: Favorites show that your audience is interested in what you have to say and helps boost your credibility on Twitter. Try adding interesting topics or personalities as favorite tweeters so you can interact with them more easily.


1. Facebook Likes:

If you’re using Facebook to market your business, then Likes are a key social media metric to track. Every time someone likes your page or posts something, it’s a vote of confidence and helps your visibility ranking soar. Keep an eye on your total Likes and compare monthly changes to see how you’re doing – if you’re seeing consistent growth, then congratulations! But if not, there may be some adjustments you need to make in order for your page to reach its full potential.

2. Twitter Followers:

Twitter is great for getting immediate feedback on your latest Tweets, as well as hearing what others are saying about the topics you cover. While following other businesses is optional (and sometimes difficult), following influential people within your industry can help broaden your knowledge and improve the quality of content you produce. Try to keep an eye on the number of followers you’ve gained and lost over time – any sudden spikes or drops might signal that it’s time to adjust your strategy accordingly.

3. LinkedIn Members:

LinkedIn is a great way to connect with industry professionals and build relationships that could lead to new business opportunities down the line. It can be tough building up a following on LinkedIn – but it’s definitely worth it if you want to be seen as an authority in your field. Try tracking the total memberships of all of the professional groups that interest you, and see which ones grow faster than others over time.


There are a ton of different social media KPIs you can track to keep an eye on your brand’s progress and performance. Here are 10 of the best social media KPIs to monitor today:

1. Engagement rate: This is simply how many people are interacting with your posts and updates. Higher engagement rates mean more people are engaging with your content, which can lead to higher shares and views.

2. Average time spent on site: How long do visitors spend on your site? This metric tells you how interested people are in what you have to say and can help you determine if there’s anything you can do to improve your website’s design or content.

3. Tweets/followers: Just like Facebook, Twitter is all about getting followers and spreading the word about your brand. Keep an eye on the number of tweets and followers you’ve accrued to see how well your Twitter strategy is working.

4. Likes/comments: These two stats tell you how positively others feel about your content (likes) and whether they think it has potential for growth (comments). Use these numbers as feedback to help improve future posts or even tweak existing ones if needed.

5. Views per post: If people aren’t spending enough time on your site or engaging with your posts, chances are they’re not reading them either – view counts show how many times a post has been viewed by users across all platforms, including Facebook, Instagram, LinkedIn, etc


Google+ is a social media platform that was created by Google in July 2012. It focuses on helping users connect with friends and family, as well as sharing content from websites and blogs. As such, it can be used to track certain KPIs, such as pageviews, follower growth, and engagement rates. In order to make the most of its features, it is important to understand how Google+ works.


Today, social media is more important than ever for business owners and marketers. With Facebook being the most popular social media platform in the world, it’s essential for businesses to keep track of their KPIs (key performance indicators) on this platform. Here are some of the best Facebook KPIs to track today:

1. Likes: A like is a simple way to show your appreciation for your audience and shows that you’re active on Facebook. Make sure you’re tracking the number of likes you’ve received as well as the average like size.

2. Comments: Keep an eye on the comments section of your posts to see how engaged your audience is with what you have to say. Monitor how many comments you receive per post, as well as the ratio of positive versus negative comments.

3. Shares: Shares are a great way to boost your followers’ exposure to your content and get more people talking about what you have to say. Track the number of shares you receive per post and make sure you’re featuring content that will resonates with your audience.

4. Reach: Keep an eye on how many people see your posts regardless of whether or not they click through to read them. Track both total reach (the number of people who see your post regardless of whether or not they engage with it) and average reach (the amount of people who see your post after clicking through).

5. Engagement: Take time to read what your followers are


LinkedIn is a great platform for businesses to connect with potential customers and partners. Here are some key performance indicators (KPIs) that you can track to gauge the success of your LinkedIn presence:

• Number of followers: This metric is important because it indicates how popular your LinkedIn profile is among professionals.

• Monthly active users (MAUs): MAUs indicate how many people are using LinkedIn on a monthly basis. Increased engagement leads to more followers and opportunities for business growth.

• Comments: Make sure you monitor the number of comments your posts receive, as this will show how engaged your audience is with your content.

• Engagement percentage: This metric measures the amount of engagement (such as likes, shares, and comments) per post. The higher the number, the more engaged your audience is with your content.

Google Plus

Google+ is a social media platform that’s been around since 2011. It has a user base of more than 500 million people, making it one of the most popular social media platforms on the planet.

There are a number of different ways to track your Google Plus performance. Here are some of the best social media KPIs to track today:

1. Followers: The first thing to measure is how many people you’ve attracted onto your Google Plus account. You can see this by clicking on “About Me” in the upper right corner of your Google Plus page, and then clicking on the “Followers” tab. This will show you the total number of followers you have as well as each follower’s profile image and name.

2. Engagement Rates: Another way to measure your Google Plus performance is by looking at how often people are engaging with your posts. To do this, you need to set up an engagement metric in G Suite Analytics (if you haven’t already). Once you have done this, all you need to do is click on “Posts” from your main Google Plus page, and then select “Engagement Rate” from the dropdown menu next to “Post Type.” This will show you how many people have liked, shared or commented on each post so far.

3. Shares: A third way to measure your Google Plus performance is


As business owners, it’s important that we track our social media performance and understand how our posts are performing. Today, we’re going to take a look at some of the best social media KPIs that you can use to measure your success on social media. By understanding your results, you’ll be better equipped to make informed decisions about what content to share and when. You can click here for more Social Media Advertising KPIs

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