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Best Social Media Lead Generation Tools

Best Social Media Lead Generation Tools is a step by step guide that walks you through the best ways to generate leads using social media. This book will show you what to do and how to do it, and walk you through the steps needed to generate leads using social media. This book will turn your social media platform into a viral marketing machine and make your business grow exponentially.

We used to go to events just to grow our networks. But it turns out, the event is really an opportunity to grow your following on social media. Whether you are doing this for yourself or your business, the best social media lead generation tools will help you do so much more than feel like a rockstar at social industry events.

Social media lead generation: What it is and why you need it

A lead refers to any information that you can use to identify someone interested in your products or service. This could be anything from name and email address to occupation and employer details. So social media lead generation is the process of collecting new leads using social media.

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. This gives you the necessary leverage to target them with relevant content and offers and then convert them into paying customers.

In other words, lead generation helps you establish your business as an invaluable resource to potential customers. And social media amplifies your lead generation efforts by helping you raise brand awareness, drive website traffic and improve community engagement.

 SentiOne

Want to attract customers? You have to listen to them and know what it is they’re looking for.

Social listening is one of the most powerful tools we have to do this, as platforms provide a more open means of learning more about our target audience and responding in real time.

SentiOne is part social listening platform, part reputation management solution.

sentione

What makes SentiOne stand out in the crowd of competitors is their actionable insights.

You can see your most engaged community members, identify influencers (“opinion leaders”), discover when your brand is most actively discussed (to monitor more carefully at that time and day), etc.

It’s a great way to work out a more effective strategy when it comes to being present, engaging and posting.

Socedo 

Most social media platform tools are aimed at customer driven leads. But what about those brands that have a B2B focus?

Socedo is a lead generator that brings you warm valuable possibilities from across the globe, based on your company’s needs.

socedo

Socedo helps you treat important social media users as leads allowing you to search a social media user base, interact with them (via public and/or private messages) and monitor your conversations with lead generation in mind:

  • Search using an array of advanced search options
  • Compare your interactions to improve efficiency
  • Segment your contacts

One unique aspect is that they have a plan specifically aimed at startups, which is helpful if you only need some of their features and don’t want to pay for the ones that would be more relevant to a traditional business model.

Pricing is on request only.

Uscreen

Social media is tricky when it comes to generating leads or sell anything right away.

It almost always needs an extra step in the middle, i.e. a “sub”-product that would draw people in and tie them in to your brand.

uscreen-leads

Consider creating a separate product just for that purpose, for example:

  • A downloadable ebook or a whitepaper to encourage your social media users to opt-in before downloading
  • A survey related to your industry (especially if you are into a B2B business, this would help your future customers to adjust their marketing tactics)
  • A self-hosted video course which would turn your social media users into your on-site community

Uscreen is the platform that would help you accomplish all of the above. With it, you can put together a video course and offer extra downloads, all hosted on your own domain.

Uscreen manages the whole process of turning social media users into verifiable leads, including email marketing campaigns which you can use to finally sell your actual product or service when they’re most willing to buy.

Uscreen also lets you create a custom smart phone apps to encourage your leads access your brand from their preferred device.

 Serpstat

Now form a more integrated content strategy to go along with your product.

Your Google stats will go up alongside your social ones, which is only going to help you build better leads from one end to the other. This is one of the more versatile tools that will do the work you put into it.

Serpstat shows you all kinds of popular related phrases and more importantly, groups them into subtopics, allowing you to expand your content and craft a more diverse social media updates improving your social media discovery.

Buzzsumo Facebook Analyzer 

A multi-feature tool, it will help you conduct content research while getting an idea of what it is your customers are talking about across the web.

You’ll be able to form a cohesive social strategy using these suggestions, based on popularity.
facebook-buzzsumo

What kind of engagement do popular Facebook pages trigger in your niche? Is there an opportunity for you to emphasize on (if not steal from) that success?

Buzzsumo Facebook Analyzer allows you to search through public Facebook updates in your niche, sort them by the overall number of engagement and sort them by type (videos, questions, links, images, etc.)

Narrow 

narrow

Twitter is not easy to build following for and most users resort to follow-unfollow tactic that can get an account banned.

Apart from being a risky tactic, it is also a low-effective one: Those semi-auto-generated followers are not engaging much and thus don’t bring in more leads/conversions.

Narrow is a nice tool that aims at changing businesses’ following acquisition strategy. The tool lets you discover and monitor popular topics and conversations in your niche and grow your following by interacting with those conversations.

It also comes with handy analytics feature allowing you to adjust your tactics, research your audience and better understand your social media audience.

Conclusion

Social media marketing is a growing presence in the online marketing world. Smart organizations invest in social media lead generation tools in order to continue to profit from this immense and engaging platform. To help you identify the best social media tools on the market, we have researched and evaluated some of the most powerful tools being used today.

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