The post Best Social Media Listening Tools 2022 trend report is here with all the social trend insights and data you need find out who’s talking about your brand online and what’s trending in 2019, check out our list of the best social media listening tools in one handy guide or click on the full report to discover the most popular tools for your brand monitoring needs.
As social media listening platforms continue to increase, it can be hard to choose which ones are the right fit for your company. The slide presentation below will review some of the top social media listening tools that could help improve your company’s digital marketing efforts in 2022.
Platforms monitored: Twitter, Facebook, Youtube, Reddit, Instagram, blogs, forums, news articles, the web.
Features: analytics dashboard, sentiment analysis, influencer search, social selling module, Boolean search.
Pricing: starting at $29 per month, $290 per year.
Free trial: two-week free trial.
Awario is one of the newer players on the market. This fact probably influences its price, making it one of the most affordable social monitoring tools out there. At the same time, it provides all the social listening power that Enterprise-level tools have.
Awario allows you to monitor the mentions of your own brand, as well as your competitors, industry buzzwords, specific campaigns, events, products, etc. Historical data will help you identify trends in your industry.
Besides reputation management, you can use it to provide immediate customer support, find linkless mentions, monitor backlinks and so on. Moreover, it offers a sophisticated search mode based on a Boolean data type, which allows you to design intricate queries to satisfy your specific monitoring needs.
What differentiates Awario from any other tool on the market is a unique social selling module called Awario Leads. It finds people who might be interested in your brand by looking for social posts which ask for recommendations or alternatives to your competitors.
Platforms monitored: Twitter, Instagram, Facebook, news articles, Youtube, podcasts, forums, blogs, the web.
Features: mentions feed, discussion volume chart, mention analytics, influencer score, sentiment analysis, alerts, data exporting, filtering
Pricing: starting at $49 per month, $492 per year.
Free trial: two-week free trial.
Brand24 lets you monitor what people are saying about you across the Internet, engage with clients and influencers, and get more customer insights than ever before —everything you need to stay ahead of the game!
The theme of their product is to make it easy for you to access enterprise-grade data in a very easy-to-understand user interface, even if you are a beginner in using social listening tools. In doing so, Brand24 allows you to quickly get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.
Brand24 supports rich functionality such as automated sentiment analysis, instant alerts, automated reporting, and rich hashtag tracking functionality.
Brand24 has a very attractive price point for its functionality and should certainly be considered when choosing a social listening tool.
Platforms monitored: news sites, forums, blogs, Twitter, Facebook, Instagram.
Features: Brandwatch Analytics, Brandwatch Vizia, Brandwatch Audiences, Image Insights, Boolean search.
Pricing: starting at £500 per month.
Free trial: demo on request.
Brandwatch is a tool designed with high-level professional marketing departments in mind and aims to aid big corporations. It’s one of the most multifaceted and robust listening tools in terms of social data analytics, which leads to it being one of the most expensive ones.
Besides typical social listening features, Brandwatch offers image recognition, demographic data about your audience, trending topics in your niche, API access, and dashboards that can be exported into customizable PowerPoint presentations. Moreover, to make social monitoring even easier, Brandwatch added AI which recognizes trending topics relevant to your industry without you looking through endless amounts of data.
The tool also has a separate data visualization platform called Vizia. It lets you visualize the data collected and analyzed by Brandwatch and combines it with insights from a number of several other platforms (including Google Analytics, Buzzsumo, and Hootsuite).
Platforms monitored: Facebook, Twitter, Instagram, YouTube, news and blogs, the web.
Features: influencer discovery, integration of the reports.
Pricing: starting at $29 per month, $300 per year.
Free trial: two-week free trial.
Mention is one of the classical social media monitoring tools from way back then. It specifically concentrates on immediate results — after putting in your keywords and setting up an alert you’ll get mentions from the last 24 hours. Historical data is available on request under the Custom Plan only.
Mention allows integration by API for users who want to customize the tool according to their needs. It gives you access to Mention’s crawler and allows you to integrate features and collected data into already existing products.
As for data visualization, Mention offers a separate dashboard where you can present data in different ways including line charts, pie charts and bar graphs. It compiles and sends out automated reports which update you on what’s happening with your alerts regularly.
Plans: Essentials $129/mo, Full Suite Custom Pricing. 14-day free trial.
Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. Its social listening tools give a clear picture of what’s happening and who’s involved.
You can use them to identify popular topics and hashtags to follow to better design your campaigns and content. You can keep tabs on conversations taking place around your brand and products.
Falcon.io gives you much flexibility. You can track anything from brand names, topics, and keywords to phrases, refining your queries with advanced parameters. Indeed, if you have a global audience, you can track and engage wherever you have followers. In addition, you can filter extensively, accessing and viewing data by keyword, source, demographics, influencers, and content type.
Falcon offers sentiment analysis in multiple languages, marking mentions as positive, neutral, or negative to help you prioritize engagement. Users can set notifications to alert if there is a spike in specific mentions. You can react to negative publicity before it gets out of hand. To assist with this, you can set up automated reports of trending topics and mentions, sending them directly to your inbox.
With Falcon.io, you can identify influencers who interact with your topics of interest and, as a result, create strategies for collaboration and brand growth. You can also produce audiences from any social listening project – groups of people who meet specific criteria you set.
Plans: Medium $99/mo, Large $199/mo, X-Large $299/mo, Enterprise $499/mo
Agora Pulse is another highly professional social media management app that includes social listening features.
It features an extremely clean and straightforward interface.
You can easily set up relevant brand-listening parameters, that allow you to listen to relevant conversations about your brand. You can further refine your YouTube, and Twitter searches by providing words NOT to include in your saved searches. Boolean operators allow you to hone in on only what you want to listen to. Add location and/or language parameters to your Twitter searches if you want to be even more specific.
Perhaps even more critical is that Agora Pulse helps you take action on what you hear. You can click on a monitoring item and like, retweet, reply, or reply in DM/PM. You can also label, bookmark, and assign any monitoring item to a teammate or client so that they can act accordingly.
We’re excited to share this resource with you. We hope it will be helpful as you search for the best tools for compiling data from social media sites for your business or personal use.