Best Social Media Management Tools for Agencies 2022 provides the social media and marketing expert with vital information on what tools to use and why, and shows marketers, digital marketers and IT directors how to incorporate these tools into their existing company strategy. We introduce the top social media management tools available today and explain their strengths and weaknesses, alongside other key business considerations such as Pricing, Scalability, Customer Support and Ease of Use.
The Best Social Media Management Tools for Agencies 2022 report is a multi-page online guide and is ideal for the marketing and communications professionals who want to streamline their social media marketing efforts.
HootSuite at a glance:
- Cost: $49-$129+ per month. The base level includes 1 user license and 10 social profiles.
- Why it’s great: HootSuite’s easy-to-use interface offers basic scheduling, responses, and analytics, bringing messages from Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest into a single inbox. Its more advanced tiers offer post assignments, team approvals, and paid social media management with an advertising credit.
- Ideal for: Small businesses and teams, freelancers, agencies.
For many years, HootSuite was the go-to free management tool for social media marketers. While the free version no longer exists, it’s still one of the most affordable tools on the market, and HootSuite still offers lots of reasons why you should invest in the platform. HootSuite’s tools can manage ad publishing on Facebook, Instagram, and LinkedIn, all from a single dashboard.
Sprout Social at a glance:
- Cost: $89-$249+/month for 1 user. The base package includes 1 user license and 5 social profiles.
- Why it’s great: Sprout Social is best known for its powerful analytics dashboard and social listening tool showing share of voice with a competitive analysis. It also offers a wide range of integrations, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
- Ideal for: Small to medium businesses and teams, agencies, YouTube and Pinterest users.
Sprout Social offers engagement, publishing and scheduling, analytics, social listening, and employee advocacy features in its best-in-class social media management tool. While you pay per user license, even the basic level of Sprout Social offers more advanced features including review management, tasking and CRM tools, and keyword and location monitoring. Other high-value features include a social CRM with conversation history, image reformatting, and an RSS reader for news and blogs. If you’re a user of Shopify, Facebook Shops, Zendesk, or Google Analytics, you’ll benefit from those integrations.
Hootsuite (Web, iOS, Android, Chrome)
If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.
Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.
One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.
Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term
portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.
For bigger businesses, you can assign different levels of access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.
Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.
Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).
Image via Awario
Awario is a social media management tool that helps you track brand mentions and relevant conversations about your brand or niche. It looks beyond social networks and checks blogs, news websites, and other online sources to track these conversations.
You can also use it to monitor industry trends, do a consumer sentiment analysis, and more to help manage social media.
- Tracks keywords in multiple languages
- Powerful analytics with sentiment analysis feature
- Non-stop, 24/7 monitoring
- Also has lead generation capabilities
- Allow you to respond to mentions right from your feed
- Allows advanced search with Boolean operators
- Provides reports without their branding
- Provides a free trial
- Unlimited access to historical data
- Gives value for money
- User-friendly, intuitive interface
- Doesn’t have a mobile app
- Starter – $29 per month
- Pro – $89 per month
- Enterprise – $299 per month
Pro Tip: Conduct a sentiment analysis before and after a campaign to measure its impact.
Social media management tools are crucial for agencies that need to keep on top of current trends. Whitepages Pro uses artificial intelligence to monitor multiple channels, while agencies can also use Hootsuite for Facebook analytics. Sphere Social focuses on social media scheduling, Pinterest manages your brand’s online presence, and Sprinklr is the world’s largest social network management platform. With no two hacks alike, these are the best social media management tools for agencies.