Best Social Media Management Tools for Business

Social media is important for marketing your business. It makes you accessible to the public and allows people to read about your products and services. In today’s business world where people are looking for things online, it’s necessary to have a social media presence from here on out. The best social media management tools for your business should be one of your main goals right now. Success in this area means you will be able to post on social media consistently and at the same time, stop spending countless hours doing it yourself.

1. Zoho

Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.

  • Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
  • You can integrate their social media management platform, which works with all major social media networks
  • Social media planning for individuals starts at $10 per month
  • A free edition with limited features is available with an option to upgrade

When it comes to their social media management software, Zoho offers three plans for businesses:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

2. Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

 Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.

  • Try it out free for 15 days
  • Base plans start at just $25 per month
  • Manage and share all your social assets in one place
  • Real-time optimization of posts

3. CoSchedule

coschedule features

CoSchedule has its roots as a WordPress dashboard to help teams of bloggers and contributors manage editorial calendars efficiently. Today, CoSchedule uses that same core framework of team management of publishing content to apply to social media and social media scheduling. In other words, CoSchedule functionality is based around a calendar view of your social media, which should be quite natural for most marketers who have developed an effective social media calendar.

One thing I like about CoSchedule is its flexibility. You can buy the entire marketing suite if you’d like, which includes project management and other tools for most types of marketing campaigns. Or, you can buy just the social media manager, which is all you need if you’re only working with social media.

This social media manager has all the bells and whistles a social media specialist needs: posting tools, analytics, and even monitoring. Even better, they’ll help you see what’s worked in the past and how you’re improving your strategy now. For companies that are still refining their approach, this is a great tool. Plus, you don’t have to pay for stuff you don’t need.

Pricing: Base plan is $100 monthly for the social media manager, and $150 for the suite.

4. Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

5. HubSpot

hubspot social media management

Hubspot is a truly enormous collection of software that can be used to manage all of your business needs overall. Hubspot is a social media management software, sales tracker, CRM, and far more all rolled into a single company and under one umbrella. The truly vast nature of Hubspot makes it one of few systems that seamlessly integrates marketing, record-keeping, customer service, and operations. If you are looking for an all-in-one software that can help you keep track of all aspects of your business, Hubspot may be the best option for you. 

If you are in search of a social media management software, Hubspot’s Marketing Hub is still likely to be a great fit for you and your needs. Marketing Hub allows you to complete all of your social media management tasks from a single platform. This allows you to avoid hopping from social profiles all day, and allows you to send out your marketing campaigns over all of your social media accounts. From there, Marketing Hub allows you to monitor activity, engage with your customers, and run analytics about your reach and engagement. 

Pricing: Hubspot offers 4 different pricing tiers: free, $45 per month, $800 per month, and $3200 per month. Each of these tiers progressively offers more tools and more access for your team of workers.

6. Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

  • Plans start at $5 per month
  • Free 14-day trial available
  • Free plan available
  • Works for Instagram, Meta, Twitter, LinkedIn, and Pinterest

7. eClincher

Best in class social media management tool

eClincher

Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

8. SocialPilot

SolcialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.

  • Most affordable plan is $25.50 per month
  • Discount available if you pay for one year of usage upfront
  • 14-day free trial available
  • Manage a minimum of 10 social media accounts with any plan

SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.

In total, four plans are available:

  • Professional: $25.50 per month (10 social media accounts; 1 user)
  • Small Team: $42.50 per month (25 social media accounts; 3 users)
  • Studio: $85.00 per month (50 social media accounts; 5 users)
  • Agency: $127.50 per month (75 social media accounts; 10 users)

Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial. 

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Meta ad accounts, and gain access to special features like client management tools. 

Be aware that plans from SocialPilot set limits on how many posts you can publish per day. Their Professional plan only lets you post up to 200 posts per day, the Small Team plan limits you to 500 posts per day, and the Agency plan limits you to 1,000 posts per day across all your clients.

Conclusion

There are numerous social media tools on the market today. Some of them are very useful for small business owners, while others are ideal for large companies (though you might actually need something different). However, there are a few that stand out as being some of the best options on the market. Boasting features like analytics, customizable dashboards, scheduling, and more, these tools will provide you with all of the information that you need.

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