Managing multiple social media accounts, blogs, and e-newsletters can seem like a daunting task when you are working alone or lacking proper tools. Too often, nonprofits do not participate in social media because it is time consuming and difficult to effectively manage their accounts. Here’s how to cut down on social media management time; the best social media management tools for nonprofits available today.
We’ve searched for and reviewed the best social media management tools that give your nonprofit the most value for your dollars spent. Here are our favorites, including our top pick.
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
Pricing: Sprout Social starts at $99 per month, but they do offer a 30-day free trial period so you can give the platform a test run.
- Manage all social networks in one place
- Monitor your audience’s engagement
- Implement security measures, such as permission levels for team members to access certain functionalities
- Integrates with 80 plus apps
- Connects with over 35 social networks, including Instagram
- Collaborate with other team members
Hootsuite offers Free, Pro ($9.99/month), and Enterprise (request a quote) plans.
They also offer discounts for nonprofits. Your organization could qualify for up to 50 percent off Hootsuite’s products.
What Else You Should Know
Hootsuite Podium is a social media education tool available to anyone, regardless if you are a Hootsuite user. Their tiered program includes a number of free resources as well as more advanced paid courses. This collection of resources and certification programs provide straightforward, action-oriented ways to become a social media all-star and make the most of the Hootsuite dashboard.
More specific to the nonprofit sector is their nonprofit education program. Their Social Media Tune-Up is complimentary to nonprofit organizations and includes an assessment of your current approach and recommendations for improving your social strategy.
Awario is a social media monitoring and listening tool which tracks every mention of your brand or cause on all of the major social media platforms and the broader web. Thanks to the baked-in analytics, the mentions are then transformed into data insights such as sentiment, reach, major topics, locations & languages, platforms, etc.
Best for: Tracking your reputation, finding opinion leaders and donors, researching causes and communities.
Pricing: $29/mo for the Starter plan, $89/mo for Pro, and $299/mo for Enterprise. Saves 2 months with a yearly plan.
Non-profit discount: 50% off Pro and Enterprise.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Pricing: Monthly and annual pricing starts at $39, but AgoraPulse offers a free trial and discounts for nonprofits.
Since Buffer and Hootsuite let you schedule lots of content at once, you should consider using another tool in tandem that will let you plan your content and collaborate with others to create posts: Airtable.
It’s like a magic, interactive spreadsheet that can act as a hub for all your social media needs. Before you schedule your posts, you can use their Social Media Planning and Design template to organize your content. You can even have collaborators upload their images so one person can do the scheduling for your nonprofit:
Once you’ve created your content in Airtable, you’re able to download as a .csv and upload your posts to your preferred scheduling platform.
- Focus on content curation from different sources such as YouTube and Flickr
- Team collaboration
- Ability to tailor content before posting across multiple platforms
- Works with Facebook, Twitter, Google+, LinkedIn, Tumblr, Dropbox, and email
- Posts to WordPress and Evernote via email
Everypost has a Personal plan (Free), Pro plan ($9.99/month), Plus plan ($49.99/month), Advanced plan ($99.99/month) and Teams plan ($199.99/month). These tiered services offer a range of benefits. For example, the Pro plan can connect up to 10 channels and features unlimited scheduling capabilities. However, if group management is a feature you’re interested in, you’ll need to upgrade to Plus for that.
What Else You Should Know
Everypost offers a discount for nonprofits and educational institutions. Your organization could receive 50 percent off Everypost Pro. For information on this discount, Everypost asks that you email them at firstname.lastname@example.org.
- Monitoring tools to gather insights across different platforms, blogs, and forums
- Works with all major social channels
- Sentiment analyzer to better interpret a donor’s perception of your brand
- Keyword search
- Aggregates the activities across your channels in a single screen
- Ability to sort by geography and demographics
- Tools to identify key influencers
- Campaign management across several platforms
SocialClout offers Free, Starter ($49/month), Value ($99/month), and Enterprise (ask for quote) plans. Their free plan works with up to five social media accounts and each account can have up to 1,000,000 fans. The free plan also provides analytics for two channels, and the benefits build with each plan from there.
What Else You Should Know
When you sign up for their free plan you receive access to Starter plan features for the first 30 days. This is a great opportunity to find out if your organization could really benefit from making an investment in a more comprehensive tool and to see if SocialClout is right for you.
- Analytics to inform a custom schedule for posting
- Recycles old posts back into your scheduled queue
- Works with Twitter, Facebook, and LinkedIn
- Can connect up to 10 to 25 accounts, depending on your plan
- Displays your queue of posts for the next two weeks
- Updates are sorted by category
Edgar offers an Individual Starter ($49/month) and Premium ($99/month) plan. They also can give quotes for plans that accommodate higher volumes.
What Else You Should Know
A key differentiating factor for Edgar is that it automatically recycles a number of your posts to social media and puts them back in the queue to be published again. Users categorize their posts when they first write them, and then based on this categorization, Edgar will post the update again when there are no longer any posts in the queue for that category. Users may also schedule content for specific dates and times, but this feature eliminates any need to fill the gaps in your calendar. According to Edgar, most social media posts are only seen by a small percentage of your overall following. They believe that there is an opportunity to “get more mileage out of every update.”
Now that you’ve created your social media profiles, you need the right tools to manage them for optimal growth. Here are five of our favorite social media management tools for nonprofits, all free or low-cost. Using these tools can save you hours of time and help you focus on content, instead of details like how many times your Facebook posts were clicked.