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Best Social Media Management Tools for Small Business 2022

The Best Social Media Management Tools for Small Businesses Every business can benefit from a strong presence on social media, and that starts with having the best social media management tools to help you succeed. Choosing the right toolset can save you time, money, and other valuable resources so that you can concentrate on what matters: growing your business. Whether you’re a startup looking for the best free software or a fully-established business looking to optimize your production workflow, we’ve compiled a list of the 10 best social media management tool options to help you reap the benefits of this vital online presence.

Searching for the best social media management tools for your small business? If so, you are in the right place! Whether you are a social media marketer or a small business owner, it’s important to get the right tools to make your life easier.

Why a Social Media Management Tool Is Important

For small businesses, the best social media management tools lay the foundations of their success, especially when establishing themselves in their industry online.about:blank

On top of that, scheduling social media posts, responding to comments, tracking social strategy success, and much more can be handled with ease. By using social media management software, you can also save a tremendous amount of time, energy, and money.

In addition, the best social media management tool streamlines processes and fosters better collaboration among online workgroups. But most importantly, they’re also helpful for small businesses that must first wear many hats before reaching their goals.

What Are the Four Main Types of Social Media Tools?

To know how your social media engagement tools should function, it must possess the four main types of social media tools, namely:

1. Scheduling tools. A social media scheduler can provide all the components your social media accounts need to facilitate future arrangements or scheduled activities and the likes. This tool should work with social media posting down to everything you want to pencil in so you won’t have to race against the clock.

2. Social media engagement tools. They allow you to track and reply to comments, messages, and reviews from different social profiles and platforms in a consolidated inbox. With a social media engagement tool, you can engage and support your customers and significantly reduce your team’s workload.

3. Content curation tools. You can find relevant, valuable content through content curation tools by searching for topics or focal person/s related to your business. With a content curation tool, you can boost your market reach through partnerships.

4. Social media analytics tools. But what’s the use of your social media manager, like the tools mentioned above, if you have no way to observe and analyze your performance in social media? The social media analytics tool lets you see your improvement, setbacks, and other data essential for your new strategies.

Buffer

Buffer - Social Media Tool & Software

Buffer offers user-friendly social media content management tools for scheduling posts, engaging with your audience, and seamless team collaboration. Beyond scheduling, Buffer has interesting features for Instagram engagement and accelerating eCommerce sales.

Best for:

  • Small businesses
  • Medium businesses
  • Instagram
  • Ecommerce

Top features:

  • Free plans available and paid plans start at around £10/month
  • User-friendly content planning and scheduling
  • Links with Facebook, Instagram, LinkedIn, Pinterest, and Twitter
  • Instagram Story planning and scheduling
  • Seamless team collaboration

Downsides:

  • You’ll need to buy a separate plan for analytics
  • Not ideal for enterprise or larger businesses

MeetEdgar

MeetEdgar - Social Media Scheduling Tool

Keeping up with fresh content can be a pain. MeetEdgar lets you schedule unlimited posts and link an evergreen content library for automatic resharing every week. Categorise your library by format or topic and decide how often to reshare.

Best for:

  • Small businesses
  • Small social media teams
  • Brands with lots of existing content to share

Top features:

  • Unlimited scheduling for every plan
  • Automate resharing from an evergreen content library
  • A/B testing

Downsides:

  • Limited automation and categories on lower priced plan
  • Tough to scale with prices doubling between plans

SocialPilot

SocialPilot - Social Media Software For Scheduling Posts

SocialPilot is one of the best social media content management tools for scaling, offering tons of capabilities and affordable plans for everyone.

Best for:

  • Agencies, small businesses, and enterprise
  • Scheduling and analytics
  • Bulk scheduling and editing

Top features:

  • Branded enterprise solutions
  • Unlimited analytics and capabilities for agencies
  • Keyword-based content curation
  • Discover trending topics
  • Macro and micro views within the calendar

Downsides:

  • Small businesses might feel overwhelmed with features
  • No social inbox management for the lowest priced plan

SocialPilot

SocialPilot - Social Media Software For Scheduling Posts

SocialPilot is one of the best social media content management tools for scaling, offering tons of capabilities and affordable plans for everyone.

Best for:

  • Agencies, small businesses, and enterprise
  • Scheduling and analytics
  • Bulk scheduling and editing

Top features:

  • Branded enterprise solutions
  • Unlimited analytics and capabilities for agencies
  • Keyword-based content curation
  • Discover trending topics
  • Macro and micro views within the calendar

Downsides:

  • Small businesses might feel overwhelmed with features
  • No social inbox management for the lowest priced plan

Sprout Social


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We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros

  • Excellent user dashboard lets you manage your social networks in one place
  • Utilize Social Media Optimization tools
  • Analytics and reports help you manage your user engagement and return on investment (ROI)
  • Scheduling tools make creating posts a breeze
  • Free 30-day trial

Cons

  • Expensive standard plan
  • Limits to how many social profiles you can manage

We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out. 

This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

  • Standard: $89 per month
  • Professional: $149 per month
  • Advanced: $249 per month.

Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go. 

The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.

Hootsuite


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Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros

  • Professional plans start at just $49 per month
  • Free plan available
  • Connects with 20+ social networks
  • 30-day trial available

Cons

  • Some analytics reports are at an additional cost
  • Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
  • Free plans have limited tools

Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.

While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.

Hootsuite has four paid options:

  • Professional: $49 per month
  • Team: $129 per month
  • Business: $599 per month
  • Enterprise: Varies (it’s for larger or more complex institutions)

The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.

Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.

Zoho


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Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros

  • Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
  • You can integrate their social media management platform, which works with all major social media networks
  • Social media planning for individuals starts at $10 per month
  • A free edition with limited features is available with an option to upgrade

Cons

  • Plans for agencies start at $230 per month, which is on the expensive side
  • Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend

Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.

When it comes to their social media management software, Zoho offers three plans for businesses:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

Conclusion

Social media is an excellent way to market your products, services, and grow brand awareness. But it’s also time-consuming, especially if you’re managing several accounts. With the right tools, you can automate posts, track trends, monitor engagement, and save a ton of time every day.

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