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Best Social Media Management Tools for Small Business Owners

Are you a small-business owner looking for the best social media management tools? If so, then you’ve come to the right place! In this article, we will list the best social media management tools for small business owners.

We’ve researched and tried many different social media management tools, that’s why we have put together an honest list of the current best social media management tools for small business owners in different fields. We have rated them on different factors, such as: cost, ease of use and functionality. We hope that you’ll find our list useful.

 Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

 ContentCal

ContentCal isn’t a traditional social media management tool like Hootsuite or Sprout Social. It’s a social media planning tool for individuals or teams.

Like Buffer and Agorapulse, it does post and schedule content. But ContentCal helps you and your team manage your content planning process. You can plan by pinning ideas to the pinboard and brainstorm your content (sharing comments along the way). Then once you agree, you can move the content over to the calendar, send for approval then schedule and publish.

ContentCal’s Calendar

For many small businesses and agencies, the content planning process is a total nightmare. Some don’t have any planning process, and some will use paper, Excel spreadsheets and even shared calendars.

For teams, some businesses may use a project management tool such as  TrelloAsana or Basecamp. And they’ll need a tool such as Buffer or HootSuite to actually post the content once it’s approved.

ContentCal replaces all those tools and makes it easy to brainstorm, plan, approve and publish content all from one tool. It’s just so easy!

 Hootsuite

Hootsuite is one of the most popular social media management platforms available. The platform lets you plan campaigns, schedule posts, manage media like photos, monitor messages and mentions, and track relevant analytics.

There’s a free plan and paid professional plan available. The free version supports one user and up to three accounts. The paid version is $49 per month and offers advanced features like team accounts, permissions, content assignments, and up to 10 social accounts. There are also larger accounts for big businesses and enterprises. All are available with a 30-day free trial.

Buffer

Buffer is probably the first tool that innovated in the Social publishing space by creating a queue system. They’ve been copied a lot, but never equalled! The product has evolved (and improved) a lot since its inception in 2011.

Pros:

  • Integrates with all the major social networks
  • Good analytics about your content performance, helping you refine your strategy over time
  • Enhanced schedule times by analyzing your past performance
  • Sleek and user-friendly interface
  • Integrates with all the major content platforms (Feedly, pocket, CoSchedule, Scoop.it, and many, many others)
  • The Buffer sharing button is present on most blogs, so you can post content in Buffer from practically anywhere
  • Outstanding company culture, probably one of the best, and that goes with awesome and fast support!

Cons:

  • Buffer is limited to publishing content, you’ll need another tool for monitoring, statistics, etc.
  • It’s not possible to re-publish evergreen content automatically, you need to re-enter it manually

Price:

  • Free for 3 Social Media accounts
  • $ 9/month for 10 accounts
  • $50/month for 25 total accounts
  • $100/month for 50 total accounts
  • $250/month for 150 total accounts

Best for:

  • Publishing with ease on all your Social Media accounts
  • Small budgets

They Allow You to Delegate Posting Duties Safely

The cardinal rule of social media for small businesses is to limit the number of people who know your account details, such as the email address and password associated with your accounts.[1] Any time you give out your credentials to employee, you open yourself to the risk of a misfired post, an unsanctioned message, or even a potential business social media disaster.[2] Tools designed to help run social media management for small business owners add a layer of security between employees and your accounts, since they don’t need access to your credentials in order to post.

Likeable Local

Likeable Local provides all the basic functionalities a social media marketer might need (including scheduling, keyword tracking, reports, and social listening tools), plus a few unique features like automatic post boosting, an Idea Library with news updates and topic inspiration, and lead generation tools. Likeable Local also provides a free app for managing social accounts via mobile.

Pros:

  • Content creation and scheduling
  • Access thousands of social media post ideas and relevant news pieces in the Idea Library
  • Turbopost™ technology to automatically boost all Facebook posts
  • Custom Facebook ads on Expert and Pro plans
  • Mobile-optimized Likeable Hub website, including referral and lead generating landing pages and forms
  • Multi-channel social media listening and keyword tracking
  • Success dashboard and weekly report emails to measure your growth
  • Free mobile app to post on-the-go

Cons:

  • Doesn’t currently support Pinterest or Google+
  • Can’t tag people or add location when posting through the platform

Pricing:

  • Free: Hub App, persona profile integration
  • VIP: $20/month, unlimited Facebook and LinkedIn business pages
  • Expert: $299/month, industry-specific content creation
  • Pro: $599/month, dedicated account manager

Best for:

  • SMBs who need one platform for all their social needs
  • Small to medium digital marketing agencies

They Let You Approve Posts Before They Go Live

Sometimes it’s not enough to keep your employees from having the passwords to your social accounts. It’s also a great idea to make sure that the posts they create are ready for public consumption before they go live. Several social media management platforms feature authorization options that add an extra layer of review before posts go live. You (or another employee) can monitor every post before it publishes, which prevents potentially embarrassing status updates from going online.

Conclusion

With social media continuing its rapid growth in the past few years, it’s no surprise that businesses are scrambling to find the best social media management tools. In this post, we’ll discuss what makes for a good social media management tool and review some of the top tools in the market. We already publish from our blog on Instagram, Twitter, Google+ and Facebook; who could ask for more?

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