Social media can be an excellent way to reach out to existing customers, engage new customers, and strengthen the relationships you have with your customers. Making sure that your social media efforts are having the maximum benefit is where the best social media management tools for small business come in.
For small business owners, there are a lot of great social media management tools out there. It really depends on your goals and your needs. For instance, if you’re looking to simply post updates to all of your social media profiles, HootSuite remains the best social media management tool for small businesses.
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros
- Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
- You can integrate their social media management platform, which works with all major social media networks
- Social media planning for individuals starts at $10 per month
- A free edition with limited features is available with an option to upgrade
- Plans for agencies start at $230 per month, which is on the expensive side
- Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.Pros
- Excellent automation and scheduling features let you set your social media and forget it
- Free trial for seven days
- Analytics for engagement and response
- Edgar Lite plan starts at just $19 per month
- Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
- Most affordable plan only lets you work with three networks
- No central inbox for messages or managing comments
MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.
With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.
MeetEdgar offers two main plans:
- Edgar Lite: $19 per month
- Edgar: $49 per month
Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
ContentCal isn’t a traditional social media management tool like Hootsuite or Sprout Social. It’s a social media planning tool for individuals or teams.
Like Buffer and Agorapulse, it does post and schedule content. But ContentCal helps you and your team manage your content planning process. You can plan by pinning ideas to the pinboard and brainstorm your content (sharing comments along the way). Then once you agree, you can move the content over to the calendar, send for approval then schedule and publish.
For many small businesses and agencies, the content planning process is a total nightmare. Some don’t have any planning process, and some will use paper, Excel spreadsheets and even shared calendars.
ContentCal replaces all those tools and makes it easy to brainstorm, plan, approve and publish content all from one tool. It’s just so easy!
For more information, view my 7 Reasons why you SHOULD use ContentCal post.
Our list of social media management tools is designed to help small business owners find the software that blends seamless functionality with affordability.