Best Social Media Management Tools

People are talking. Every day, millions of social media users post more than 1 billion comments, shares, likes, +1s, and retweets about their favorite brands. The best SMM tools help you monitor conversations 24/7, respond in real time, measure results in your social efforts, and beat the competition by generating more actionable insights than ever before.

With HootSuite, you can now harness the power of social media to promote your brand, no matter what size your business. Millions of businesses trust HootSuite for their social media management.  Streamline all of your social networks from a single dashboard and manage multiple profiles quickly and easily. With tools to help you increase engagement, analyze your results, and measure your ROI from social media, you’ll have everything you need to stay on top of the conversation.

 Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

 Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

eclincher social media management tools ecommerce tools

eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

why eclincher?

They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors. 

You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7. 

You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.

Every feature or capability seems to have the goal of productivity in mind to the end user.  

An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).

Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.

The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.

It stands to note their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp, and the like.

This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.

There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing. 

If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.

eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s). 

Did we mention they already partner with a wide range of companies like Canvawave.videoZendeskBitlyFeedlyUnsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.

If they don’t have a feature or integration you need, your odds are good they probably will soon. 

Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.

You won’t have to lose capabilities with regard to visual marketing either.

In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?

They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo. 

Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.

Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.

(Chrome extension for browser extensions; app available for iOS and Android)

If you are a current client you may also benefit from their referral program

Zoho


Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros

  • Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
  • You can integrate their social media management platform, which works with all major social media networks
  • Social media planning for individuals starts at $10 per month
  • A free edition with limited features is available with an option to upgrade

Cons

  • Plans for agencies start at $230 per month, which is on the expensive side
  • Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend

Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.

When it comes to their social media management software, Zoho offers three plans for businesses:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

Conclusion

With Hootsuite’s social media tool, you can manage multiple social profiles via one app. The easy-to-use interface allows you to customize the appearance of your Facebook page, track results with cutting-edge analytics tools, and share articles seamlessly across your various social channels.

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