Best Social Media Publishing Tools 2022 is a comprehensive list of the world’s best social media tools available in 2022. This list is designed for both individuals and businesses that want to use social media to promote their brands, products, or services.
Social media publishing tools are the future of businesses. These tools allow users to efficiently manage social media accounts, schedule publishing, monitor social networks, and more. The best social media publishing tools are intuitive, fast, unique, and powerful. There are many unique features to look out for in this space.
Buffer (Web, iOS, Android, Chrome, Firefox, Safari)
Buffer is one of the longest-running social media tools aimed primarily at scheduling posts, although it’s gone through multiple updates, shifts, and iterations. It supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Free users can connect up to three social accounts, including Facebook Pages and groups.
When you first connect a social account, Buffer will create a schedule for you. By default, Buffer creates four slots per day: in the morning, around noon, late-afternoon, and later in the evening for the time zone you’ve selected. Head to Settings > Posting Schedule to tweak this at any time, delete or add time slots, or disable an entire day. The more slots you have, the more updates you’ll need to schedule, but scheduling updates is easy with Buffer’s intuitive dashboard, mobile apps, and browser extensions.
For scheduling content from the web, Buffer offers browser extensions for Chrome, Firefox, Opera, and Safari. Click the Buffer icon in your toolbar (or use a keyboard shortcut), compose your update, and click Add to Queue to schedule. There are also mobile apps available for both iOS and Android, so you can schedule on the go.
While Buffer’s free plan is good enough to get started, if you want a more complete social media management solution or to control more than three social media accounts at once, you’ll need to pay $6/month per social channel for the Essentials plan. This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. (Also, if you want to bring team members on board, Buffer goes up to $12/month per social channel.)
With Zapier, it’s easy to link any other service you use to Buffer. For example, you can automatically add new blog posts to your schedule, either directly from WordPress or through an RSS feed.
Buffer Price: Free plan includes one user, three accounts, and 10 queued posts per profile; from $6/month per social channel for the Essentials plan that offers unlimited queued posts per profile; from $12/month per social channel for the Team plan that offers unlimited users.
It is one of the best social media marketing tools, that was invented in 2008 and is probably the oldest one. It contains all the essential features and applications that a marketer and businesses always need to grow up. It can easily manage bulk scheduling by allowing you to upload the number of posts at a time.
When you are handling the number of accounts, it makes your task easy. It can perform content curation, organization of events, scheduling posts, and RSS integration. It contains a Robust straining platform that informs not only about the tools but how to manage social media as a whole. You have to engage with the customers by logging into each social media account as it doesn’t social media inbox to engage with them collectively.
It has custom branded URLs and basic team features so a user can go through it quickly. It supports almost all social networks like Twitter, linked in, Facebook, Instagram, WordPress, etc.
- $45 per month for a single user, with ten social profiles and unlimited posting
- $189 per month for three users, with 20 social profiles and unlimited posting
- $599 for five users yearly with 35 social profiles and unlimited posting
It has a various distinguishing feature that makes it unique from others as it allows automated posting with the smart queue, RSS integration, social inbox, influence discovery, custom analytic reports, Canva integration, a free image library, URL shortens and much more. It also has a robust system for the publishing of different content so that you can quickly post the number of materials for the next several months with just a few clicks.
It can recycle the content by publishing it once and then eliminating it from the queue. It facilitates your search by using keywords for searching the content and sharing with friends and family. If you own a big company thus have a lot of customers to manage so in that case, you have the best option in the form of eClincher to manage all the accounts at once.
It supports almost all social media networks like Instagram, Facebook, Google my business, Twitter, Pinterest, Youtube, Linked In, etc.
- $59 per month for one user, with ten social profiles and unlimited posting as well as for analytic reports
- $119 per month for three users, with 20 social profiles and unlimited posting as well as for analytic reports
- $219 per month for six users, with 40 social profiles and unlimited posting as well as for analytic reports.
Agorapulse focuses on organization and team collaboration. Their unique social media inbox feature is known for helping to eliminate chaos. Providing top-notch customer service with friendly support is their mantra. Agorapulse offers a free trial, and no credit card is needed. Pricing starts at $99 per feature per month, and there’s also a free version.
We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros
- Excellent user dashboard lets you manage your social networks in one place
- Utilize Social Media Optimization tools
- Analytics and reports help you manage your user engagement and return on investment (ROI)
- Scheduling tools make creating posts a breeze
- Free 30-day trial
- Expensive standard plan
- Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.
This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.
The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.
To successfully compete in the social network for business, you need to have content that stands out from your competitors—or at least creates a different kind of buzz. That’s why you need the best publishing tools available. The report outlines the options available today, help you choose among them, and provide alternatives for those who have no budget for outsourced social media management.